Gini Dietrich

How Much Transparency Is Too Much?

By: Gini Dietrich | October 31, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 55Reed Hastings, the CEO of Netflix, has had a rough year. First Netflix hired actors in Canada to pretend they were excited customers. The problem? Canada was dying to get Netflix so the anticipation and excitement was already there and actors weren’t necessary. But the bigger issue was those actors were talking to media, as if they were real [&hellip... Read More
Gini Dietrich

Gin and Topics: Lollipops, Donkeys, and Misrepresentations

By: Gini Dietrich | October 28, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 7It’s Friday! And it’s the weekend before Halloween, which means you have today and tomorrow to get your pumpkin entry in on our Facebook wall. I saw some of the prizes yesterday and I may have to enter myself! They’re goooood! We’ll be announcing the winners on Monday. So do that sometime before midnight on Saturday and read (and [&hellip... Read More
Gini Dietrich

Producing Business Videos: Shooting, Editing, and Embedding

By: Gini Dietrich | October 27, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 33It’s Facebook question of the week time (clap, clap, clap)! Sorry, John Trader…I can’t seem to get the whistle down. This week’s question comes from Christina Pappas, the author of The Content Cocktail, about producing videos and how I do them. She asks: Tweet Share Share +1 Pin EmailTotal Shares ... Read More
Gini Dietrich

Six Reasons Social Media Doesn’t Work

By: Gini Dietrich | October 25, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 110When I speak, I tend to hear the same excuses as to why company leaders aren’t approving the use of the web for business development. It’s like my own private joke when I ask them to put their baggage on the table and they say things they think no one else has ever said. But my ultimate favorite? “My [&hellip... Read More

Three Ways to Increase Engagement On Your Website

By: Guest | October 24, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 60Today’s guest post is written by Lief Larson. Why do people (ethical PR and marketing professionals in particular) generally hate “spin” so much? Because spin is not honest and people don’t want to feel they are being deceived. PR professionals (the good ones) disdain it because the spin-like practices of the few reflect badly on the entire profession. And marketing [&hellip... Read More
Gini Dietrich

Three Examples of Social Media Gone Bad

By: Gini Dietrich | October 24, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 145I feel like a broken record, but clearly people are not getting this whole social media thing. You see, it’s called SOCIAL because it’s just that…it’s not marketing, it’s not sales, it’s not advertising. It’s SOCIAL. Sure, it can help you increase sales and drive new business and nurture leads and do all of those things pertinent to making [&hellip... Read More
Gini Dietrich

Gin and Topics: Kevin Bacon and Men In Heels

By: Gini Dietrich | October 21, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 27While I was in Florida this week, winter arrived in Chicago. In October. Global warming, my butt. It gets earlier and earlier every year…and stays later and later. It’s all good, though. I love the colder temperatures. It means hats, scarves, sweaters, and boots. It also means riding my bike on the trainer so if anyone has any good [&hellip... Read More
Gini Dietrich

Pros and Cons of a Blogging Committee

By: Gini Dietrich | October 20, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 24It’s Facebook question of the week time (clap, clap, clap!). Christina Huerta works for Keymark Enterprises, a company that creates 3D modeling software for engineers. I have a friend who is the CFO for an aeronautics company and they use 3D modeling software to show clients and prospects what something will look like once it’s been produced. It’s. So. [&hellip... Read More