Gini Dietrich

Gin and Topics: Gaming, the Economy, and Riots

By: Gini Dietrich | August 12, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 16HAHAHA! I almost forgot all about Gin and Topics today. I did a radio interview with Barry Moltz (you can listen here). Then spent some time chatting with Marcus Sheridan about the webinar he’s doing for us on August 25 (info coming on Monday!). Then made sure Pete the Tapeworm had enough to eat so I could focus on [&hellip... Read More

The Facebook Dirty Secret

By: Guest | August 11, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 103Today’s guest is written by Howie Goldfarb Twitter or Facebook? Most consumer brands use both now. But what is the difference if you are crafting your strategy related to increasing sales? Twitter is selling and Facebook is marketing. Twitter is selling Selling is finding someone and persuading them to buy your product. On Twitter, I can search, contact, ask [&hellip... Read More
Gini Dietrich

Three Blogs You Must Read

By: Gini Dietrich | August 9, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 47A couple of weeks ago, solopreneur and PR pro extraordinaire, Kellye Crane, wrote a blog post title, “Three People You Must Read.” She recommended Valeria Maltoni, David Meerman Scott, and Jeremiah Owyang. I concur! Then Justin Goldsborough followed suit and recommended three of his own. While Ingrid Abboud aka Griddy aka Brigitte was vacationing in Greece (and kept texting [&hellip... Read More

Three Things Threatening Authenticity

By: Guest | August 8, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 60Today’s guest is written by Jayme Soulati. Public relations practitioners strive to develop authentic relationships; we want genuine and sincere romance with our tiered audiences, and we get there with engagement. The word “authentic” itself begs for definition. It was used in a variety of ways by a variety of practitioners when I launched an effort awhile back to define [&hellip... Read More
Gini Dietrich

Gin and Topics: Gangs, Tanks, and Naughty Dogs

By: Gini Dietrich | August 5, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 47Is it a holiday in the U.S. and someone forgot to tell me? There was NO traffic this morning. What is going on? Anyone? Bueller? No? Maybe they’re all staying home so they can finish The Hunger Games series. Not that, uh, I want to do that. I can’t help it! They are sooooo good! If you haven’t read [&hellip... Read More

Five Ways to Humanize Your Brand In Social Media

By: Guest | August 4, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 202 Today’s guest post is written by Tammy Kahn Fennell. If you haven’t already, it’s time to get real. In order to maintain relevance in the social world, brands have to interact with their community in a way that is organic and unquestioningly human. This is not easy for everyone, and many brands still don’t get it. Customers are [&hellip... Read More
Gini Dietrich

Using Guest Bloggers

By: Gini Dietrich | August 4, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 57It’s Facebook question of the week time (clap, clap, clap!). Hey Danny Brown and Nancy Davis? You’re no longer banned. But watch your Ps and Qs. I can easily reinstate it. So this week’s question comes from Erin Feldman. She’s the founder and CEO of Factotum, where she writes content for websites, blogs, and social networks. She’s fairly new [&hellip... Read More

Three Tips to Becoming an Early Adopter

By: Guest | August 1, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 55Today’s guest post is written by Joe Hackman. The fast-paced evolution of technology creates opportunities for any “average Joe” with some forethought and courage. It levels the playing field, and allows those who take advantage of it, to see accelerated success for their brand or cause. Allow me to back this up with a few examples that I hope will [&hellip... Read More