Arment Dietrich

No Place Like Home: Is Facebook the Wizard of Your Oz?

By: Arment Dietrich | September 9, 2010 | 
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Guest post by Angie Swartz, CEO of Square Martini Media. Businesses are flocking to Facebook these days, and with more than 500 million users, it’s easy to see why. But we must be careful not to let Facebook become the wizard of our Oz. Nearly everyone wants to direct your attention to Facebook. Small and large businesses are spending lots of money to get us all [&hellip... Read More
Gini Dietrich

Focus Strategically On the New Social Tools

By: Gini Dietrich | September 9, 2010 | 
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It’s time for the Arment Dietrich Facebook question of the week! Erik Hare asks, “How do you get clients to focus strategically on the new social tools and not just on ‘I hear a lot about this Twitter thingy.’? How do you get them past image creation and messaging in the old idiom? My answer follows in the video. What advice do you have for Erik? [&hellip... Read More
Arment Dietrich

Six Tips for Recruiting a B2B Social Media Hire

By: Arment Dietrich | September 8, 2010 | 
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Guest post by Elizabeth Sosnow, managing director of BlissPR. Public relations recruiting can be tough, but B2B social media recruiting activity almost put me into an early grave this year. We spent months searching for someone who understood how to marry the complexities of thought leadership creation and hands-on digital skills. Why was it so difficult? There are a whole host of reasons... Read More
Arment Dietrich

Crowdsourcing Means More Work for You, Not Less

By: Arment Dietrich | September 7, 2010 | 
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Guest post by Len Kendall, co-founder of the3six5 project. For years now, since the concept of user-generated content has become commonplace in the marketing and PR world, companies have thought of crowdsourcing as a shortcut to building community that will mean less work for them. Here’s how the conversation usually goes: “Let’s put together a contest where target X can create Y content and upload it [&hellip... Read More
Gini Dietrich

Drive Blog Traffic Without Using Twitter

By: Gini Dietrich | September 7, 2010 | 
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Happy Tuesday everyone! Welcome back to the real world. Other than the wind (I keep telling myself the wind makes me super strong on my bike, though it doesn’t really help when you’re riding in it), we had a perfect weekend in Chicago. Hope you did, too! I was catching up on my Google Reader on Friday night and I came across Scott Hepburn’s “Wanna Help [&hellip... Read More
Gini Dietrich

Top Five Stories for Week Ending Sept. 3, 2010

By: Gini Dietrich | September 3, 2010 | 
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Happy Labor Day weekend! When we were kids my dad told us that Labor Day was for work and we’d end up helping in the yard…tilling the garden, mowing the lawn, washing the car, or (sometimes) big projects like laying new concrete. Not our idea of fun. I hope you’re getting off work early today to enjoy your long weekend without working. We close the office [&hellip... Read More
Gini Dietrich

How Do We Get On the First Page of Google?

By: Gini Dietrich | September 2, 2010 | 
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Nicole Ashton asks on the Arment Dietrich Facebook wall, “How do we get on the first page of Google without paying an arm and a leg?” I have three resources for her, ranging from free to $500 per month. Which resources do you recommend?? (If you’re receiving this via RSS and can’t view the video, click here)... Read More
Arment Dietrich

Four Challenges Facing Location-Based Services

By: Arment Dietrich | September 1, 2010 | 
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Guest post by Mike Schaffer, social media and online marketing manager at Iostudio. Despite the incessant buzz in the marketing industry surrounding Foursquare and Facebook Places, I see four major challenges facing location-based services. For all the hype, only four percent of adults are using these services (not to mention the 84 percent of adults who have no idea what they are). Clearly, not a ton [&hellip... Read More