Gini Dietrich

Participate In Our BlogWorld Session Today

By: Gini Dietrich | May 25, 2011 | 
127

Today, at 11:30 ET, Danny Brown and I hit the stage at BlogWorld to talk about the relationship between bloggers and PR professionals.

Common Sense and Collaboration: The Last Stumbling Block for PR Pros and Bloggers is the title of our session and you have the chance to participate virtually!

During the session, Lisa Gerber is going to live blog. Which means she’ll be updating the comments section with our pithy remarks (please let them be pithy!) and you can ask a question by leaving a comment. She’ll ask the question and then give you the answer via a reply to your comment.

So you can begin thinking about how this will work and what you’d like to ask, the session is broken down into five parts:

  • Bloggers understanding PR pros and PR pros understanding bloggers
  • Figuring out how to work together
  • Examples of pitches and pitch guidelines: The good, the bad, and the craptastic
  • A manifesto
  • Getting along

If you’d like an example of how this will work, Danny did it with an interview with David Siteman Garland a few months ago. You’ll see that people asked David questions directly and he was there answering them as the hour rolled along.

The difference between what you’ll see on Danny’s blog and what we’re doing, is Lisa is going to be our mouthpiece. I hope she doesn’t abuse her power!

If you aren’t available at 11:30 ET, by all means leave your questions or comments now and we can weave them into our presentation.

We’re also recording, which we’ll edit down into bite-sized chunks for you in the next couple of weeks, so you can see/hear your question being asked and answered.

It’s a pretty stinking cool idea (thanks Livefyre!) and we hope you’ll be able to sneak away from work for an hour to join us!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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127 Comments on "Participate In Our BlogWorld Session Today"

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faybiz
5 years 1 month ago

G- my question- how did you and Danny coordinate the presentation? Tools, tricks, etc that worked for you? Seems like so much more collaboration is possible, but also seems folks are afraid or unable to pull the trigger. How do you put those fears to rest for people?

Sorry I won’t be able to check in- i think? But I know you two will knock it out of the park!

ginidietrich
ginidietrich
5 years 1 month ago

@faybiz Um, well… We actually created a Google document where we posted thoughts, ideas, and examples. Then Danny did a first draft of the deck, I cleaned it up and added the last section, then he finalized it. We’ve chatted a few times and we’re going to finalize our pieces of it this morning. It’s not tricky at all!

EricaAllison
5 years 1 month ago

VERY cool. Will try to tune in around that time! Knock it out of the Park!

KDillabough
KDillabough
5 years 1 month ago

@EricaAllison I second that motion!

bdorman264
bdorman264
5 years 1 month ago

@EricaAllison No, Gini said ‘stinking’ cool………….that’s at an entirely different level…………….

KDillabough
KDillabough
5 years 1 month ago

@bdorman264 @EricaAllison must look up the Canadian spelling on that Bill:-)

KenMueller
KenMueller
5 years 1 month ago

I look forward to this. You’ll do a great job. One of these days I’ll get there!

KenMueller
KenMueller
5 years 1 month ago

@bdorman264 @EricaAllison she so cool she stinks?

nicolehering
nicolehering
5 years 1 month ago

Couldn’t make it today but will definitely be there tomorrow – looking forward to following online!

TroyClaus
TroyClaus
5 years 1 month ago

Rock it @ginidietrich and Danny Brown!

KenMueller
KenMueller
5 years 1 month ago

Alright. Time to get pithy!

Steve Birkett
Steve Birkett
5 years 1 month ago

Glad I chose to check on some e-mail just before lunch, would have missed the dastardly duo in action otherwise….have at!

KDillabough
KDillabough
5 years 1 month ago

@KenMueller I had to look up pithy in the dictionary…you know, @bdorman264 , the Canadian one, winkwink.

TroyClaus
TroyClaus
5 years 1 month ago

I hope @ginidietrich got the Nerf Bat I sent, that Danny can be a handful lol

KDillabough
KDillabough
5 years 1 month ago

@TroyClaus @ginidietrich Don’t you wish we were there to see the Nerf Bat in action Troy?

TroyClaus
TroyClaus
5 years 1 month ago

@KDillabough @ginidietrich haha, you know it!!

maddiegrant
maddiegrant
5 years 1 month ago

I’m here, have they not said anything worth sharing yet? LOL.

KenMueller
KenMueller
5 years 1 month ago

@maddiegrant apparently there is a lack of pith at the moment

TroyClaus
TroyClaus
5 years 1 month ago

Maybe it’s not a lack of anything, maybe a brawl has already broke out lol

maddiegrant
maddiegrant
5 years 1 month ago

@KenMueller Hahaha

KenMueller
KenMueller
5 years 1 month ago

Where is @lisagerber ? She’s in charge of this thing. Lisaaaaaaaaaaaaaaaa……..

KDillabough
KDillabough
5 years 1 month ago

@TroyClaus Nerf bat already in play?

Steve Birkett
Steve Birkett
5 years 1 month ago

Just heard police sirens speeding by…..perhaps on way to this session??

maddiegrant
maddiegrant
5 years 1 month ago

This is kind of a bummer. Guess we’ll have to wait for the recording.

Nikki_Stephan
5 years 1 month ago

This is a little outside the focus of the convo, but I would love feedback from anyone here (or at BWENY) who has used BlogDash. I tested it out when it was in beta and haven’t used it since, but I demoed a competitor that didn’t even compare. Any insight would be much appreciated!

TroyClaus
TroyClaus
5 years 1 month ago

@Steve Birkett Wouldn’t surprise me with those 2 lol

TroyClaus
TroyClaus
5 years 1 month ago

@Nikki_Stephan – Big fan of Spinks and BD.

maddiegrant
maddiegrant
5 years 1 month ago

@Nikki_Stephan signed up but haven’t had a chance to do anything with it…

TroyClaus
TroyClaus
5 years 1 month ago

Apparenlty Danny and @ginidietrich have the crowd in conversation already.. via @theSalesLion on Twitter

KDillabough
KDillabough
5 years 1 month ago

dannybrown just dropped a d-bag comment in his class…and it only took like 3 minutes. Tweeted by thesaleslion

maddiegrant
maddiegrant
5 years 1 month ago

@TroyClaus btw why are you not there onsite? 🙂

rachaelseda
5 years 1 month ago

This is Lisa Gerber. 🙂 the wifi isn’t working!

Nikki_Stephan
5 years 1 month ago

@TroyClaus Me too. I just haven’t had the chance to dig into the platform more since it launched. But I loved the ebook and totally agreed wht the advice included in there!

KenMueller
KenMueller
5 years 1 month ago

@rachaelseda Lisa? You had to legally change your name to Rachael in order to do this?

TroyClaus
TroyClaus
5 years 1 month ago

@KenMueller @rachaelseda Blog World policy??

KenMueller
KenMueller
5 years 1 month ago

@rachaelseda oh, and you have to love when the wifi isn’t working at a blogging conference. If I had a nickel for every time…

maddiegrant
maddiegrant
5 years 1 month ago

Rachael won’t lend you her laptop or whatever?

Lisa Gerber
5 years 1 month ago

`here `i am. Thanks to @johnfalchetto for the computer that works!

maddiegrant
maddiegrant
5 years 1 month ago

@Lisa Gerber @johnfalchetto yay!

Lisa Gerber
5 years 1 month ago

Talking about the 5th estate – Citizen journalism – using fb and twitter to communicate and rally people around an issue or a cause.

Lisa Gerber
5 years 1 month ago

Bloggers aren’t taking action from mass pitches and emails – those don’t work anymore. It’s about relationships, and something that works for them specifically. for their blog and their audience.

Lisa Gerber
5 years 1 month ago

@TroyClaus @KenMueller @rachaelseda yeah the Javits center wifi rocks. not.

Lisa Gerber
5 years 1 month ago

The key to the blogger/PR relationships. we’re all doing each other a favor. don’t force an issue. don’t try to dominate.

TroyClaus
TroyClaus
5 years 1 month ago

@Lisa Gerber – It seems a genuine community is the answer then, no?

Lori
5 years 1 month ago

@Lisa Gerber This is great Lisa – like the bite-size bits of info! Easy to digest!

TroyClaus
TroyClaus
5 years 1 month ago

@Lisa Gerber Agreed, those days are done.

KenMueller
KenMueller
5 years 1 month ago

@TroyClaus @Lisa Gerber Community and relationships. Sounds so…familiar!

KenMueller
KenMueller
5 years 1 month ago

@TroyClaus @Lisa Gerber work together, don’t seek control on either side

Lisa Gerber
5 years 1 month ago

Q from audience: What is expected of bloggers when they are invited to an event. sometimes all that works is taking a photo. A from Gini: sometimes communicate what your expectations are. but again, don’t force it. the blogger should do what works for them.

Lisa Gerber
5 years 1 month ago

this is purely interactive session so please ask questions here and `i’ll pipe in when i can.

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