Gini Dietrich

Participate In Our BlogWorld Session Today

By: Gini Dietrich | May 25, 2011 | 
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Today, at 11:30 ET, Danny Brown and I hit the stage at BlogWorld to talk about the relationship between bloggers and PR professionals.

Common Sense and Collaboration: The Last Stumbling Block for PR Pros and Bloggers is the title of our session and you have the chance to participate virtually!

During the session, Lisa Gerber is going to live blog. Which means she’ll be updating the comments section with our pithy remarks (please let them be pithy!) and you can ask a question by leaving a comment. She’ll ask the question and then give you the answer via a reply to your comment.

So you can begin thinking about how this will work and what you’d like to ask, the session is broken down into five parts:

  • Bloggers understanding PR pros and PR pros understanding bloggers
  • Figuring out how to work together
  • Examples of pitches and pitch guidelines: The good, the bad, and the craptastic
  • A manifesto
  • Getting along

If you’d like an example of how this will work, Danny did it with an interview with David Siteman Garland a few months ago. You’ll see that people asked David questions directly and he was there answering them as the hour rolled along.

The difference between what you’ll see on Danny’s blog and what we’re doing, is Lisa is going to be our mouthpiece. I hope she doesn’t abuse her power!

If you aren’t available at 11:30 ET, by all means leave your questions or comments now and we can weave them into our presentation.

We’re also recording, which we’ll edit down into bite-sized chunks for you in the next couple of weeks, so you can see/hear your question being asked and answered.

It’s a pretty stinking cool idea (thanks Livefyre!) and we hope you’ll be able to sneak away from work for an hour to join us!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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