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Gini Dietrich

Participate In Our BlogWorld Session Today

By: Gini Dietrich | May 25, 2011 | 
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Today, at 11:30 ET, Danny Brown and I hit the stage at BlogWorld to talk about the relationship between bloggers and PR professionals.

Common Sense and Collaboration: The Last Stumbling Block for PR Pros and Bloggers is the title of our session and you have the chance to participate virtually!

During the session, Lisa Gerber is going to live blog. Which means she’ll be updating the comments section with our pithy remarks (please let them be pithy!) and you can ask a question by leaving a comment. She’ll ask the question and then give you the answer via a reply to your comment.

So you can begin thinking about how this will work and what you’d like to ask, the session is broken down into five parts:

  • Bloggers understanding PR pros and PR pros understanding bloggers
  • Figuring out how to work together
  • Examples of pitches and pitch guidelines: The good, the bad, and the craptastic
  • A manifesto
  • Getting along

If you’d like an example of how this will work, Danny did it with an interview with David Siteman Garland a few months ago. You’ll see that people asked David questions directly and he was there answering them as the hour rolled along.

The difference between what you’ll see on Danny’s blog and what we’re doing, is Lisa is going to be our mouthpiece. I hope she doesn’t abuse her power!

If you aren’t available at 11:30 ET, by all means leave your questions or comments now and we can weave them into our presentation.

We’re also recording, which we’ll edit down into bite-sized chunks for you in the next couple of weeks, so you can see/hear your question being asked and answered.

It’s a pretty stinking cool idea (thanks Livefyre!) and we hope you’ll be able to sneak away from work for an hour to join us!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

123 comments
Ricardo Bueno
Ricardo Bueno

Ok, I've seen people live-blog a session before. And I've seen people create a unique hashtag for their session. And I've even seen people create a plancast for their session and check-in on Foursquare. All to promote their session.

This post with your #awesomesauce moderator @Lisa Gerber was pretty EPIC. Just sayin'. I really dig the idea and it was very well executed. So I tip my hat to you all and hope you had a blast at your session. I'm sorry I couldn't be there but I shall see you at BWENY (I hope).

TheJackB
TheJackB

Looking forward to seeing the video.

Lisa Gerber
Lisa Gerber

Ok!! bye for now! more later and `i'llg o through and answer anything I missed.

maddiegrant
maddiegrant

Awesome, thanks Lisa and everyone. That was fun.

Lisa Gerber
Lisa Gerber

Gini ended the session with a very pithy comment:

"ok, see ya."

Howie Goldfarb
Howie Goldfarb

Ack Missed it!

BTW I heard riot police had to disperse the crowd at the @Danny Brown and @ginidietrich talk. There were mounties and they fired tear gas. At least I think that was what was on TMZ.

Lisa Gerber
Lisa Gerber

PR doesn't control the story, the writer does.

Lisa Gerber
Lisa Gerber

Bloggers need to educate. cartoon: "are you sure this is part of the new ID process for a drivers license." (naked guy at DMV) to help the craptastic blogs go away.

Lisa Gerber
Lisa Gerber

Dave Fleet at Edelman in Toronto is a great example - he has a pitch page - how to pitch bloggers called pitching tips.

maddiegrant
maddiegrant

QUESTION: Have they seen anyone doing interesting things with press releases, or are they well and truly dead? And I don't mean the non-starter that was the SMR (social media release)...

Lisa Gerber
Lisa Gerber

Bad:

"How effectively is your brand website leveraging social to increase user value?" as the first sentence. Danny was immediately done.

Lisa Gerber
Lisa Gerber

Bad: "we are trying to promote our new social media campaign...... we are attaching a press release" From the audience, someone said`; "did you get my press release?" then (Laughter). lol. i'm doing closed captioning now.

Lisa Gerber
Lisa Gerber

thanks for the questions guys! I'll try to pop in soon, but its moving fast and I'm trying to type, look at what you're writing and keep my wits about me. :)

Lisa Gerber
Lisa Gerber

A good pitch from Adam Zuckerman: (I received this one) he introduced himself, said why he likes spin sucks, then he pitched a specific idea for Spin Sucks, along with some links to his social profiles short and simple, but personable and one we said, yea we want this guy to guest blog for us.

Lisa Gerber
Lisa Gerber

another good: she looked at everyone' s blog, she personalized the pitch talking about what danny did individually, and why a certain chapter of the book she was pitching would be relevant - she pitched different chapters to different bloggers. she closed by saying"you are under no obligation whatsoever to write about it"

KenMueller
KenMueller

crap. why is this over lunch hour? i'm hungry and I''m on the porch. Someone bring me a sandwich!

Lisa Gerber
Lisa Gerber

no, this is a good. Dnny doesn't write about what the pitcher had pitched, so he responded, "why did you think this was a fit for my readers becasue `i don't write about this." and he explained who he was, where he found him (Cision databse for PR industry) then he empathized with Danny's position of being randomly pitched.

Lisa Gerber
Lisa Gerber

Bloggers love to complain, write about negative stuff. (@dannybrown) if bloggers can go back to the positive, and try to emphasize the positive. (ie, always writing about bad pitches)

Lisa Gerber
Lisa Gerber

the pr agency has responsibility to coach the clients that it is going to take time (this is from audience). that they should already be making the relationships ahead of the product launch or because you already have the relationships.

Lisa Gerber
Lisa Gerber

from: @ginidietrich you should see the bad pitches, the crap we get. it's because people won't take the time to build a relationship months before a client's product needs to be launched. so it's hard to do in a 2 to 4 week window, which is why a great initial, introductory pitch is important.

Lisa Gerber
Lisa Gerber

Dear @Ricardo Bueno, (I can only say your name by rolling the R) thank you for your awesome words. That was my first time ever and it was a little stressful so I appreciate it. :) Gini and Danny's session was great, so being able to blog excellent content of course was the key! However, I'll keep the tile of #awesomesauce moderator.

Danny Brown
Danny Brown

@maddiegrant Hi Maddie,

I saw a podcaster receive a pitch via podcast, branded exactly like the podcaster's blog (jingle and all). Hugely impressed. Though can't recall the name, sadly...

Mark_Harai
Mark_Harai

@maddiegrant Press releases don't do much for you in the way of attracting creditable journalist or bloggers...

Lisa Gerber
Lisa Gerber

@maddiegrant gini has n't seen anything. Danny saw a press release that tagged to a podcast but that was the only thing. He can't remember what it was for.

maddiegrant
maddiegrant

@Lisa Gerber that sounds ok but the "no obligation part would annoy me. Of course we're not under any obligation :)

Steve Birkett
Steve Birkett

@Lisa Gerber @ginidietrich Purely devil's advocate, but could it be considered disingenuous to build a 'relationship' specifically with a pitch in mind? Is it an artificial basis for starting what most of us prefer to be natural conversation on social media?

KenMueller
KenMueller

@Lisa Gerber @ginidietrich it seems that with the online world and social media we want results over night. we aren't willing to take the time to cultivate the relationships. How do we get our clients to do that?

Danny Brown
Danny Brown

@KenMueller @Lisa Gerber @ginidietrich Hi Ken,

The best way is to make the initial pitch relevant. If you can show you appreciate what I bring, and what my readers can offer from a feedback angle, you don't need to take a long time to cultivate a relationship - you're already building one. :)

Lisa Gerber
Lisa Gerber

@KenMueller @ginidietrich Ken - that ended up being answered in the intro pitch comment and the good pitches section. we don't always have the time,but it's all about being authentic. being a real person.

ginidietrich
ginidietrich moderator

@Mark_Harai @Steve Birkett @Lisa Gerber I agree with Mark on this. As PR pros, it's our job to already have relationships with influencers. That's why companies hire us. Some relationships will be used for every client and others for only some.

Lisa Gerber
Lisa Gerber

@Mark_Harai @Steve Birkett @ginidietrich Danny replied: we're all making a living, putting a roof over our heads. We all need to understand, in the end, that's why we are building relationships. (my addition: there is no such thing as a selfless move) So to @Mark_Harai 's point - if you approach it in a geniune way, the answer is no.

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