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Gini Dietrich

RIP Google Reader: There are Other Options for You

By: Gini Dietrich | March 14, 2013 | 
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RIP Google Reader: There are Other Options for YouNooooooo! Google Reader is leaving us!

Mr. D is all upset they’re sunsetting iGoogle and now I join his sadness after learning last night they’re going to do away with Reader on July 1.

Reader is the web-based program that allows you to subscribe to great blogs (like Spin Sucks!) without having them all come into your inbox.

It grew out of the Google acquisition of Blogger. In 2004, Jason Shellen, who was part of the acquisition, created Reader and launched it in 2005 under then Marissa Mayer’s consumer web-based services.

It started as a a Google Lab project, but quickly grew into its own service. In fact, it began to become something even bigger: A place to not just read, but to comment and share with friends and strangers.

But, of course, it makes sense Google wants to replace – or kill – anything that could compete with the whole world using Google+, so away it goes.

Why Google+?

As it turns out, Google employees are incentivized on whether or not Google+ makes it. Twenty five percent of their bonuses require its success.

So they’re highly motivated to make you use it.

Have you tried to set up a new Google analytics account in the past few months? What about a Google doc? Or calendar? Or YouTube channel?

You cannot do it without having a Gmail account, which ties to a Google+ account.

This does two things: 1) Beefs up the numbers when people talk about how many users Google+ has and 2) Gets people using it.

After all, I’m pretty sure the quiet vision of Google is to rule the world. They continue to move toward that with these kinds of transitions.

So What’s Next?

It’s not the end of the world. I panicked last night because I cannot (and will not) have 696 RSS feeds come into my inbox.

I’ll continue to use Zite to give me the top stories of the day and recommend new stuff. It already transfers blog posts and articles from my Facebook and Twitter friends. Hopefully they come out with something quickly that will feed what were found in my Google Reader.

Triberr has become an RSS feed of sorts in the past few months. While that won’t help me discover anything new, it definitely helps stay abreast of the bloggers I want to make sure I don’t miss.

And, with TweetDeck retiring, I’m now forced to recreate my six year old lists so I can set them up to feed me my favorite bloggers.

But probably the best way to transfer your existing feeds? It looks like it might be Feedly (I’ll bet they’re jumping up and down in their offices right now).

At 1:30 this morning they were adding new bandwidth and servers so the mass exodus has begun.

I haven’t tried it yet, but will today. They say the transition is seamless.

Other Google Reader Options?

If you don’t like any of those options, you can still subscribe to blogs via email, Netvibes, Bloglines, Yahoo!, MSN, AOL, Agregator, and more.

While the switch from Reader is painful and very sad, it’s not the end of the world (though it felt it last night).

If you have another option, please share it in the comments!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

159 comments
Julie Walraven
Julie Walraven

Interesting, Gini, as I started to say before livefyre posted my comment without me. I am aware of the sundown on Google Reader but missed the announcement on Tweetdeck... I still have the old version because I never liked the new one. SO now it is going away all together? I also can't decided what to replace Feedburner with... so many changes. Sigh!

Dave Thackeray
Dave Thackeray

Try The Old Reader. Or hold out for Digg's version in the next few weeks.

smoothreentry
smoothreentry

The lack of interoperability is driving me crazy. I want one source to view blogs that I subscribe to. Be they blogger, self hosted, wordpress.com --  Right now I am viewing them on Google Plus, Google Reader, Wordpress Reader, and email.

 

One source that I can view on multiple devices, smartphones, computers, and pads. Is Feedly the closest thing to this currently? Can Feedly subscribe to wordpress.com blogs that do not have RSS feed option active?

askdebra
askdebra

Sigh. Goodbye to the first Feed Reader that worked for me. Hello to Netvibes, I guess. I'm with you about the loss of TweetDeck as well. I feel like I ordereda Betamax with TweetDeck, but gotta go the VHS HootSuite route.

adammbsmith
adammbsmith

I used NetVibes myself, because it's like iGoogle used to be.

benbarden
benbarden

I've built a project called "freemyfeeds" (just add dot com and you'll get there). I started it a few months ago. It's pretty basic but does the job reasonably well. If you export your subscriptions from Google Reader, you can import them to freemyfeeds.

 

The homepage gives you a list of recent post titles across all of your subscriptions. You can click a preview button to read the post within the freemyfeeds website. You can quickly Tweet, +1 and Like the posts.

 

There are a few things I'd like to do to improve the site, but if you're looking for a simple option that makes sharing easy, give it a try.

Andrea T.H.W.
Andrea T.H.W.

I prefer to use emails but I understand it's a problem for those using rss. Just like the permanent updates affecting traffic of almost every site Google buys services and close them down, except YouTube.

 

Clearly they're pushing G+ in every possible way, not least that it seem to affect ranking of posts. Well no one will use it otherwise, much like FB and Twitter. If it's not useful for traffic better use the time to read on blogs, imho.

 

Anyway Google does want to rule the net, and just like every other dictator will fall down to pieces, sooner or later. It happened to the Roman Empire, it will happen to them, sooner probably. :)

designintowords
designintowords

I knew I could turn to you for advice. BECAUSE YOU'RE IN MY READER!

Danny Brown
Danny Brown

Reader had to step down when it was discovered it had been using feed-enhancing stats without the knowledge of the bigger concern that is Google. Seems every bugger's doing it!

Latest blog post: The Third Wave of Influence

PattiRoseKnight1
PattiRoseKnight1

I am probably the only person in the world who hasn't used Google Reader.  The plus side is no withdrawal.  I am confident Google will be just fine in the future.

barrettrossie
barrettrossie

Wow, that's big news. 

I'll check out Feed.ly at your advice and also... review my reader and do a lot of cutting and pasting.

Arment Dietrich, Inc.
Arment Dietrich, Inc.

I gave in and already tried Feedly...it's not bad, just have to get used to it. ^yp

dbvickery
dbvickery

Did you see the latest Hitler meme...he wasn't happy about losing his Google Reader. I'd share here, but the language was definitely R-rated...and the spelling was X-rated (as in, forbidden spelling combinations).

Howie Goldfarb
Howie Goldfarb

Sounds like your life is way too complicated @ginidietrich  you need some sort of mind melding curation app....can you set up Siri to do this?

 

I stopped having content come to me. I go to the content. This way I can stay fresh with my explorations. Every day a new choice. Flipboard? Currents? What blog might I find? What business pub will I visit.

 

The few blogs I frequent show up in my drop down URL bar on Firefox if I just type 'w'.

 

Who needs readers? Readers schmeeders!

bschorr
bschorr

You can also pull RSS feeds into Outlook. Use those with Search Folders to aggregate and it's not a bad RSS reader - especially the newer versions.

ginidietrich
ginidietrich moderator

 @Julie Walraven My recommendations: Hootsuite to replace TweetDeck, Feedblitz to replace Feedburner (and do that soon because my sources think it's going away very soon), and Feedly to replace Google Reader. I was very, very upset about this until I started using Feedly. Now, a week in, I am super happy Google forced me out of my comfort box. I LOVE it!

Latest blog post: WordPress Wizardry for Muggles

smoothreentry
smoothreentry

 @ginidietrich  @smoothreentry Okay, thanks. I will try Feedly. But there is still not a good way to get Wordpress.com into feedly. You can import, but that is not a "cloud based" system where they both stay updated. Seems like feeds would have a similar system to ical with calendars...

Howie Goldfarb
Howie Goldfarb

 @ginidietrich  @Danny Brown firefox Ghostery add on exposes the hidden tracking sites. We only talk about the biggies who got caught being tracking sleazes like Apple,Google, Facebook. But all the digital ad networks and scottish mafia hacker is tracking you without your knowledge/approval.

 

belllindsay
belllindsay

 @ginidietrich  @PattiRoseKnight1 Patti, you are not alone - I don't use readers either. If i like something, it comes into my email. End of. I don't give a whit about Google Reader shutting down! ;) 

belllindsay
belllindsay

 @ginidietrich  @PattiRoseKnight1 Patti, I'm sure that if you, me, Allen and Yvette really knuckle down, we can keep this ship afloat and and really honour Gini's memory in the manner she deserves. Don't you think? 

Trackbacks

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