This session was fun because it was all Q&A, but you could only get your questions answered by using a certain Twitter hashtag. This sucked for me because the WiFi at the conference is terrible and I wanted to save my phone battery for my walk home (I live in NYC and it looks different at night. Trust me, you’d save your phone battery too).
BUT… I ended up using my phone to post a hashtag tweet. I admit it, I wanted to see my face on the screen – I carry mace so I’m OK.
Overall, some of the questions/answers were somewhat beneficial.
Question from audience: If you have a client that won’t share their tracking information with you, what would you do to prove your ROI?
Answer from panel: Fire the client. In this industry and this day and age if you’re working on SEO, you don’t want to get yourself into a situation where you can’t win. Work on the value upfront and develop benchmarks together.
Question from audience: YES! They answered my question…kinda. “@MolliMegasko What are the best free tools one can use when tracking SEO metrics for small business? #sesny3 #sesny”
Answers from panel:
- http Header Check (I have not heard of this one but I’m definitely going to check it out. Anyone use this?)
- Compete.com (We’ve talked about this before. It’s free online measurements of your site and shows how well you’re doing.)
- Google Analytics (Free and comprehensive. GA collects all the data in one place.)
- All social media sites (YouTube, Facebook, Flickr, and Twitter each have their own measuring sources.)
- Google Search “Search Base Keyword Tool”? (The guy had too much of an accent for me to hear what this was actually called. Anyone have input on this one?)
- Majestic SEO (Not free but encouraged to check it out. Has anyone ever used this before?)
- Omniture (An advanced program that combines all your information into one place while grading you and giving you suggestions for greater SEO.)
Question from audience: I’m having a problem with revenue attribution, what can I do?
Answer from panel: Put an attribution model in place and figure out what type of model you want. If you want something that works, don’t use a free program. This is not a simple fix, but you can experiment with your own metrics and assign a weight to clicks and views.