Eleanor Pierce

Social Media Checklist: Planning for a Very Social New Year

By: Eleanor Pierce | November 6, 2014 | 
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Social Media Checklist: Planning for a Very Social New YearBy Eleanor Pierce

It’s that time again!

Time to start thinking about what kind of pies to make for Thanksgiving!

(You don’t do this? Well I do. I’m very serious about pie.)

But it’s also that time of year when we all start to panic about the end of the year and all we have to get done before next year.

I, for one, feel this end-of-the-year panic particularly keenly this year, considering that I have some big—and I mean BIG—life changes coming early in 2015.

If you missed it the news, well, I gave away the surprise toward the end of my latest Spin Sucks video.

The end of year panic isn’t fun.

Fortunately, there is a fun part.

The fun part is doing the planning for the next year.

We still have plenty of time to come up with some fabulous ideas for improving what we do in our communications, especially in social.

This social media checklist isn’t designed to tell you everything you need to do in the new year. I can’t tell you that.

What it is designed to do is get the new year ball rolling and help you make sure you’ve thought through the major considerations as you plan out your social media strategy for 2015.

Social Media Checklist for the New Year

Check: Did I dig deep into my 2014 analytics?

You should know more than just how many likes your Facebook page grew this year.

Go deeper.

Start with knowing what kind of social media traffic you’re referring to your website, to which pages, and whether any of that social traffic is converting.

While you’re digging: When was the last time you took a look at your competition?

Check: Have I outlined clear objectives?

If your social media strategy is a list of tactics that aren’t tied to clear (and measurable) business objectives, you may be in trouble.

Think about your objectives for 2015.

Maybe you want to play with advertising on Facebook.

Sounds great!

But why?

What are your goals?

Are you going to use your social spend to get page likes so that you can demonstrate more social proof?

Or do you want to use it to increase the number of subscribers to your newsletter?

To increase visits to your website?

Again, you should be able to tie all the fun social media tactics you’re going to employ in the new year to objectives.

Check: Is my social media plan integrated with my owned, earned, and paid strategies (AKA “how’s your PESO?”)?

You may have a standalone editorial calendar for shared media.

But, if you’re smart, your shared media plan relies heavily on what you’re doing on channels you actually own, such as your blog.

How are you supporting new owned media initiatives with social?

What about earned media?

Are there big outlets you’ll be targeting in the coming year that you should start connecting with socially?

You’ll want to get out in front of those efforts and plan for them now.

Same with any paid plans, whether it’s email newsletter signups or white papers you’ll be setting up behind landing pages.

What will you do to support those plans?

Check: Have I audited my current social channels?

No social media checklist is complete without a good old fashioned audit!

After all, it can help you decide whether or not to pull a Copyblogger and kill your Facebook page.

Ok. I’m joking. Sort of.

What I liked best about the conversation that Copyblogger started was that it involved taking a deep look at what was working and what wasn’t working.

As you do your audit, if you find that something isn’t working, take the time to think about whether it’s worth the investment it will take to improve your results.

(For inspiration, take a look at Jon Loomer’s suggestions for what Copyblogger could have done with Facebook).

If you’re not willing or able to put in the time and effort, what’s your plan B?

Check: Am I keeping an eye on what’s new?

Whether it’s Rooms, Pheed, or Ello, the new year is a great time to check in and make sure you’re abreast of what’s new in social media.

It may not be possible (or, honestly, advisable) to be everywhere, but now’s a good time to check in and see whether there isn’t anything you should be checking out, either for your brand or for your clients.

Maybe you’re all set, but one of your clients should really be thinking about one of the newer a niche social networks.

Check some of them out.

This is by no means a comprehensive list.

This social media checklist is just to get you started on your planning journey—or maybe you’re ahead of the game, it’s just something against which to double check your 2015 social media plan.

What other key considerations do you think social media pros need to ponder as they plan for 2015?

About Eleanor Pierce


Eleanor Pierce is a recovering journalist who can't decide which part of the country to call home. She's happiest when she's reading, though she also really likes writing, baking, dogs, and sarcasm. No, seriously.

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48 responses to “Social Media Checklist: Planning for a Very Social New Year”

  1. biggreenpen says:

    Confession: I really didn’t read much of this post except “you really should check out this video” because a) now I understand the reference to ultrasounds the other day and b) I have been trying to figure out the right juvenile-themed Big Green Pen tschotschke (I never spell that right) and now I have a guinea pig and c) CONGRATULATIONS!!!

  2. biggreenpen Ha! Thanks! We were testing you to see if you were watching EVERY MINUTE of our videos, Paula. And NOW WE KNOW.

  3. biggreenpen says:

    Eleanor Pierce biggreenpen #HangsHeadInShame

  4. EleanorPie says:

    ImMarkBernhardt Thanks Mark!

  5. EleanorPie says:

    susancellura 🙂 Thanks much!

  6. EleanorPie says:

    shanlee <3

  7. EleanorPie says:

    LeilaRiceVO Thanks for sharing, Leila! SpinSucks

  8. SpinSucks says:

    jeffpanis Bring on the eggnog!! 🙂 ^ep

  9. EleanorPie says:

    Eva_Boon Appreciate the share, Eva!

  10. ImMarkBernhardt says:

    EleanorPie You’re welcome, Eleanor!

  11. EleanorPie says:

    TheYearWas80 Thanks for sharing, Kara!

  12. TheYearWas80 says:

    EleanorPie You’re welcome. Congrats on the baby news btw! Very exciting and loved the reveal video. 🙂

  13. biggreenpen Eleanor Pierce I’m really disappointed in you Paula. We expect more out of you

  14. Great post Ms. Pie! Of the new social networks you are seeing popping up lately, which (if any) do you think might have the most potential?

  15. EleanorPie says:

    TheYearWas80 Thanks! More fun to show off the bump than just tell ppl (though I think “bump” is almost too small a word for that situation)

  16. biggreenpen says:

    LauraPetrolino biggreenpen Eleanor Pierce Fine, just put the gold star revocation paperwork in the mail. Or if you’re in a hurry scan it and email it to me. I’m so not worthy. 🙁

  17. Digital_DRK says:

    Wow Congratulations Eleanor!  Okay I have this vision of your A.D  2015 Q2 staff meeting running through the content calendar, and you telling everyone you want to schedule this great bit of content which will really resonate over the YouTube platform due to its visual emotional appeal.

  18. Digital_DRK says:

    biggreenpen Same here I got hung up on the video and began typing my response before I read the post.

  19. biggreenpen says:

    Digital_DRK biggreenpen We have our priorities straight! Yay us!

  20. roberthoot says:

    It’s appropriate time to make a few plans for the long run and it’s time to be happy. I have read this submit and if I may just I want to suggest you few attention-grabbing issues or advice. Maybe you could write subsequent articles referring to this article. I want to learn even more issues about it!Wonderful work! This is the kind of info that are supposed to be shared around the net. Disgrace on Google for now not positioning this post upper! Come on over and visit my website . Thank you.

  21. LauraPetrolino Aside from Tinder?
    You know, I know it’s not brand new, but I think Pheed could actually be pretty interesting for brands long-term. It doesn’t have a lot of users, but the revenue sharing model is just interesting to think about the potential for …

  22. Digital_DRK Haha, that would have been a GREAT way to tell the team. “You guys, I feel like I’m not getting enough views on my videos, so I’ve decided to create a situation that’s sure to catch some attention …”

  23. biggreenpen Digital_DRK Babies. Distracting everyone from their serious work since … the dawn of time??

  24. EleanorPie says:

    Rasinen Thanks for sharing Thomas!

  25. EleanorPie says:

    AllisonFallis Appreciate the share, Allison! 🙂

  26. Digital_DRK says:

    Eleanor Pierce Headline: “My YouTube attention craving obsession forced me to become pregnant”  😉

  27. KateNolan says:

    Baby Pie! Baby Pie! Baby Pie!
    Ok, now that that’s out of the way… what were we talking about? Pie planning?

  28. EleanorPie says:

    coledouglas7 Thanks for sharing Cole! 🙂

  29. EleanorPie says:

    InsightsByGeo Thanks much!

  30. EleanorPie says:

    ValerieC24 Appreciate the share, Valerie!

  31. Digital_DRK Eleanor Pierce You’ve got me pegged!

  32. EleanorPie says:

    Lucido Thanks for sharing!!

  33. coledouglas7 says:

    EleanorPie thanks for the great read!

  34. EleanorPie says:

    BlastYourBlog SpinSucks Thanks for sharing Matt!

  35. KateNolan Yes. I’m thinking I am seriously thinking about salty honey pie.

  36. KateNolan says:

    Yeeees! There was some non-spin-sucks-approved language when folks didn’t share.

  37. EleanorPie says:

    anabelenf_bcn Thanks for sharing!

  38. KetchumPR says:

    LTPR sammystark Thanks for sharing!

  39. EleanorPie says:

    deveneynola Thanks!!

  40. EleanorPie says:

    O_SocialMedia Appreciate the share, Patricia!

  41. EleanorPie says:

    jennimacdonald Thanks miss!!

  42. EleanorPie says:

    DrivePRC Thanks for sharing!!

  43. EleanorPie says:

    eacdonline Thanks!!

  44. darnocks says:

    Very actionable, clear and concise list. I’ve had all our social media team personally run through this checklist to make sure they’re on top of their game. Here’s the tool I used, other readers feel free to use it too, you can tick the items one by one as you’ve completed them. No signup required 🙂 http://bit.ly/1uQoTyr

  45. darnocks Wow! So glad you found it helpful, and this is awesome! Thanks for sharing it David!

  46. darnocks says:

    Eleanor Pierce darnocks Sure thing! Would you be interested in embedding it at the end of the article? It would make visitors stay around longer and bookmark the page more often. Let me know, it takes 10 seconds!

  47. […] hard about what you’re trying to achieve, come up with a well considered social media strategy, and trace your social tactics to actual […]

  48. […] should be part of your outreach, it doesn’t need to monopolize your time. With the right shared media strategy and clear goals you can make sure the time you spend on social is efficient and […]

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