Gini Dietrich

The Spin Sucks Inquisition: Chris Brogan

By: Gini Dietrich | May 2, 2014 | 

Chris Brogan InquisitionBy Gini Dietrich

Chris Brogan is one of those guys you love to hate.

He was first to the social media world and quickly made a name for himself. He put himself out there – both personally and professionally – and it was easy for people to sit behind their computer screens and poke at him and his ideas.

But he is one of the good guys.

I met him in person in Norway – of all places – a few years ago. We were there (along with Maggie Fox, Valeria Maltoni, and Mitch Joel) to speak at a conference and I was both intimidated and in awe.

During the conference, people kept coming up to him, as if he were George Clooney or Matt Damon. And he was considerably gracious.

I watched him talk comics with one guy and books with another. He was reminded by several people that they had met before and not only did he remember having met them, he remembered small details about them that would seem insignificant to anyone else.

A true talent, it was incredible to watch.

Since that time, he has become a huge supporter of Spin Sucks and tells anyone who will listen that we are the go-to blog for PR pros.

That is why I asked him to sit on the Spin Sucks Inquisition hot seat today.

What is the Biggest Mistake You’ve Made in Your Career?

So far? My biggest mistake is shifting business models so fast, I go broke waiting for people to catch up to the new product.

What is One Thing about Yourself that Would Surprise Most People?

I’m pretty weird and willing to say most anything, so there’s not a lot left.

Let’s see.

I probably talk about poop more than any other business professional you know (not counting proctologists).

If You Could Achieve Everything You Ever Wanted in Life, but Had to Die 10 Years Sooner, Would You Make that Trade?


Imagine a 10 year longer trip in a suckier life?

What Industry Advice or Practice Would You Most Like to Cry Foul On?

How much space do I have?

I’m so annoyed by a lot of what the industry does.

Stop trying to systematize contact.

Make connection and engagement a really human thing.

Use systems so you can afford the time to do so.

What is the Best Book You’ve Read in the Past Six Months?

I loved Mark Divine’s The Way of the SEAL very much.

Why Does Spin Suck?

Spin sucks because no one’s buying.

I’m not sure we ever did, but I know we don’t now.

Where to Find Chris

His new book, The Freaks Shall Inherit the Earth, is available now.

You can also find him on Twitter, Google+, Facebook, LinkedIn, Pinterest, SlideShare, YouTube, Instagram, at Human Business Works, on his personal blog, at Owner Magazine, you can read one of his seven books, and you can subscribe to his newsletter.


About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • I never got the ‘loving to hate’ Chris thing – it’s obvious he’s one of the good guys. This mob driven desire to hate on whomever is ‘successful’ has turned me off from many an ‘expert.’
    And I LOVE the answer: “Stop trying to systematize contact.” Amen.

  • “Imagine a 10 year longer trip in a suckier life?” << well, when you put it THAT way …

  • Hello Chris and welcome. I enjoy reading, and learning from, your teachings.

  • so tell us your best poop joke ever. because we have covered so much ground here in the comments at Spin Sucks but never a good poop joke!

  • Great to learn a bit more about you, Chris!

  • Jack Vincent

    Chris Brogan and Gini Dietrich… you have both been very generous with me.

  • KateNolan

    AmyMccTobin  Ding! Ding! Ding! SO TIRED of all the snark, ya know? If there are parts of someone’s success or approach your don’t like or, more likely, you’re jealous of, your snark only reflects on you. Take what you need and let the rest go. I’ve been a quiet follower of Chris’s for a few years and I do just that. No need to start slinging arrows!

  • I might be mistaken, but wasn’t Jay Baer and Chris Brogan at the tweet-up in Orlando that I crashed w/ my Speedo on? I didn’t approach either one since I thought it was your party and they didn’t offer any drink tickets, but I’m pretty sure I saw both holding court somewhere in the crowd. 

    It appears Chris marches to his own beat and that certainly puts you out there for people to take shots. It’s nice to hear he is approachable and maybe next time I’ll buy him a drink (or use one of the leftover drink tickets I still have).

    Good to know more about him; thanks for sharing.

  • I always appreciated that Chris responds to comments/tweets etc. Sometime the “bigger’ players seem to forget to do that.

    Everyone is weird, some people just haven’t figured that out yet.

  • Joshua Wilner/A Writer Writes  You’re definitely weird.

  • bdorman264 You know what? I think Chris was. You’re right.

  • Howie Goldfarb  I’m kind of surprised we haven’t talked poop here.

  • KateNolan AmyMccTobin  Goes to my blog post yesterday, yes?

  • ginidietrich Joshua Wilner/A Writer Writes Normal is overrated.

  • KateNolan

    ginidietrich AmyMccTobin  Exactly! “I’m uncomfortable, so let me tear you down!”

  • I’ll have to remember to ask Chris about poop next time I see him. Joking aside I did find Chris to be very personable when I met him at SOBCON.