Gini Dietrich

The Spin Sucks Inquisition: Rob Biesenbach on Video

By: Gini Dietrich | February 26, 2016 | 

Rob BiesenbachBy Gini Dietrich

This, apparently, is Chicago month on the Spin Sucks Inquisition.

I am very, very lucky to live here because there are so many talented and smart people I get to see on a regular basis.

Rob Biesenbach is one of those people. Not only did he live down the street from me for years (he recently moved to Evanston), but he’s a communicator by trade.

Rob, known for playing a doctor in ads and his red pants (which make an appearance in the video), is no stranger to Spin Sucks.

He has not only written for us (though I see it’s been a couple of years!), he was a featured guest for our Author Q&A series when his latest book came out.

And here he is, on the Spin Sucks Inquisition, on video.

The Spin Sucks Inquisition

I asked Rob the normal questions (which you can find below):

  • Tell us who you are and what you do.
  • What is the biggest mistake you’ve made in the past six months?
  • What is one of the biggest trends you’ll be using this year?
  • What is one thing about yourself that would surprise most people?
  • What is the best book you’ve read in the last six months?
  • What is your latest Netflix binge?
  • The Five Second Rule
  • Where can people find you online?

If you can’t watch the video below, you can find it by clicking here.

Where You Can Find Rob Biesenbach

Go stalk Rob online, if you don’t already do so.

You can find him on:

You can also read Act Like You Mean Business and 11 Deadly Presentation Sins.

Now the floor is yours.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • I’m naked, Rob shows us his red pants, and we talk about banging….we need to make sure to add this one to spinsucks.xx as well!

    • I couldn’t quite believe the banging part!

      • I loved your, “It must be an inside joke.” No, Rob. It’s just that YOU have graduated from junior high humor.

        • howiegoldfarb

          I’m watching it now don’t spoil it Laura!

  • WELL THAT WAS FUN!!!! And, as discussed last week, I took notes! Love the fact that Periscope was part of the discussion! There are people who do appear to periscope every moment of their lives! I have to say, though, one lady scoped her “this is me before dinner on my balcony in NYC” and it was a scope about nothing but for this NYC-sick former resident, I loved every nothing-ful second of it. // I AGREE on fiction being a necessity for writers. Totally. When Dava Newman spoke to us at NASA (she’s the Deputy Administrator) she talked about STEAM – STEM education + the arts. If we can’t explain/convey/express the technical material, how will it have a life? // I am all the “yes” on the frustration with things that should be easy …. not being easy. Publix, which everyone knows is the world’s best supermarket, changed their produce containers and honest to goodness it would take an act of congress to open them! Publix says “squeeze” from the bottom but I am here to tell you when you do that you end up with cantaloupe chunks in an array around the 3 foot diameter around you. At least turkey slices don’t fly :-). On a serious note, I enjoyed this Inquisition – Rob has been very generous with his time/opinions when I’ve asked questions and I’m grateful!! And my vote on the Teddy picture ratio: #AllTheTeddyPics

    • Thank you, Paula! Yes, I have multiple items in my fridge with allegedly resealable ziplock-like closing mechanisms. And most either do not reseal, or when you try to open them, all the plastic around them rips open while the ziplock remains sealed. It bugs the HELL out of me!!

    • The not being able to open the package temper made me laugh.

      • I am NOT overstating this issue, with which I am in 110% concurrence with Rob. Y’all know we Floridians love our Publix with an otherwordly loyalty but holy cow. I am glad my fruit is safe but by the same token I WANT TO ACTUALLY EAT IT! Whoever taught the social media team to say “just squeeze from the bottom” clearly did not do any field testing. I am getting hot just thinking about it. I think I am going to coin the feeling “Biesenbaching.” 😉

      • Hahaha

  • Here in SC, we call those red pants “go to hell pants.”

    • I love that. Red pants have been a southern staple for years and now everybody’s wearing them. I like that message, though.

    • Go to hell pants?? Why?

  • Great interview, in spite of the weather in Chicago! I look forward to meeting you in Puerto Rico, Rob.

    I share your view on “sustaining the learning after the event.” Without coaching and follow-up, such events have, I believe, minimal value; yet with follow-up, they have tremendous value.

    • Thank you, Jack — glad you’ll be there. I’m looking forward to it!

      I think I’m just going to make the “sustained learning” a part of my proposals for now on instead of an optional add-on. It’s not only too easy for participants to put the training “on the shelf” afterwards, but the client who hires me is often in the mode of, “That one’s done, moving on to the next thing.”

  • I have to say that when Laura popped on the screen I had a tiny, little panic attack. Apparently I have Inquisition PTSD.
    And yay for Chicago! #allchicagoallthetime #okmaybenot
    I can totally relate to the packaging temper tantrums. There’s a lot of “ARE YOU FREAKING KIDDING ME?!?” that happens around here!