Gini Dietrich

The Three Things Edition 1

By: Gini Dietrich | September 30, 2012 | 

One of my very favorite blog posts of the week is Six Links Worthy of Your Attention that Mitch Joel does with  Hugh McGuire and Alistair Croll every week.

It typically has links I wouldn’t otherwise read because they’re outside my scope of work and personal passions. But I learn something every week and I appreciate the work these guys put behind each blog post.

After asking Mitch if he wouldn’t mind if I shamelessly steal the idea, I asked Michael Schechter and Howie Goldfarb to join me in a weekly post in the same vein.

So welcome to the new edition of The Three Things!

It’ll arrive in your inbox on Sunday mornings (if you don’t subscribe, you’ll have to check in here on Sundays…or you can just subscribe already!), which means you likely have some extra time to read stories you wouldn’t have otherwise be able to get to during the week.

The Generational Podcast: Preparing for the Worst-Case Scenario

Michael on Technology. As more of our lives exist on hard drives instead of photo albums and filing cabinets, there’s a lot that needs to be considered. Hard drives fail, personal information gets stolen, and essential information for loved ones live behind a myriad of passwords. Two of the smartest (and geekiest) guys I know, Eddie Smith of Practically Efficient and Gabe Weatherhead of Macdrifter, help you better understand why you should care and how to better manage digital planning. This gets geeky (and a bit paranoid), but it’s too important to ignore.

Do Not Track is Worse than a Miserable Failure

Howie on Privacy. I am a huge proponent of privacy, or at least having proper controls online to manage your presence. It has been one of the bigger beefs I have with Facebook and I champion opt-in versus opt-out in the advertising, marketing, and technology industries. When asked if people care, they do. In a 2009 study by the SSRN, not only do a majority of people reject tailored advertising and being tracked across websites without their knowledge, more than 50 percent felt managers at companies that do this should go to jail.

So it didn’t shock me the Do Not Track voluntary industry initiative has been a failure. What did shock me is companies such as Google who claim, “Do no evil” and Apple allow mobile app developers to watch not only where you go and what you do on your phone, but even see the numbers you dial.

Bearded Sikh Woman Teaches Reddit a Lesson in Tolerance.

Gini on Decency. We’ve all done this and now I feel badly (I just posted a photo of the back of some guy’s head because he was cutting me in line). Someone took a photo of a bearded woman standing in line at the airport and posted it to his Reddit page, where hundreds of people ridiculed her. When the woman found out, she acted with grace and charm, while teaching the users a lesson or six about her religion and beliefs.

There you have it. The very first edition of The Three Things. If there is anything you’d like to see us include or do differently, you know the drill. Comments, tweets, direct messages, emails, texts, pigeon carrier all work.

P.S. I know the image doesn’t really make sense, but the Three Amigos made me laugh. So there you have it.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • I like this! And the story on privacy will be handy since I’m prepping a longer than normal post on that, based on conversations with students in my two classes. Good job guys (and gal)!

    •  @KenMueller Thank you, sir! So far, it’s been a good test.

  • belllindsay

    This is a great idea, and I’m glad it was *koff* borrowed from Mitch Joel otherwise I would have been very upset that *I* didn’t think of it! 😉 It’s like getting the New York times at my doorstep every Sunday, only lighter! I read the Reddit post earlier this week, and I agree, that gal is an incredible example of class and decency – something we all need a reminder of every once and awhile. 

    •  @belllindsay I find myself wanting to snap pictures of people when I’m out and about, and I have to constantly check myself. This was a good reminder.

      • belllindsay

         @KenMueller Personally, I always think “Good God, what kind of random snaps could someone get of ME?”  and then you’re right, I check myself. 

        •  @belllindsay You’d be the one exception to my rule. I’d post pics of you.

        • belllindsay

           @KenMueller Fat ass and double chin. 😉 

        •  @belllindsay That sounds like the title of a great new buddy comedy cop show.

        • belllindsay

           @KenMueller HA! Trademarked!!

        •  @belllindsay We can star in it together! But…I call Double Chin!

    •  @belllindsay I was talking to Mr. D about it and said I feel really badly because I totally would have taken a picture of her and posted it on Facebook. I wouldn’t have done it publicly, but still. Bad Gini.

  • Great idea, Gini! The three of you will certainly share very different things and offer different perspectives. Me likey. 

  • A pleasant surprise to wake up with on my Sunday morning in the pouring rain. I enjoy the recaps and perspectives. Your ditty on decency is a cautious reminder to us all and @KenMueller has addressed this also in his blog. While I would not post a picture of someone with physical differences it is often difficult with those that are just so ‘out there’ in terms of garb,  pose or antics.
    Recently I posted on Facebook a picture of a middle aged woman walking through Walmart in a Sponge Bob bathing suit. I did think twice but as her face was not to the camera I made the judgement call. I am having second thoughts with your post…that is good.

    •  @annelizhannan  Oh I saw that one! And it was hilarious. And, I”m sorry, if you go out in public in a Sponge Bob bathing suit, you’re just asking to be made fun of.

  • howiegoldfarb

    @annelizhannan thank you for the share! Capecod! How do you deal with the insane summer bicyclists like @edwardboches

    • annelizhannan

      @howiegoldfarb I don’t use the roads during summer season, just the sand 😉

      • howiegoldfarb

        @annelizhannan i have relatives who live in the east harwich/chatham area. Lovely place to live!

        • annelizhannan

          @howiegoldfarb Yes it is but I am looking to move on…tired of NE winters.

        • howiegoldfarb

          @annelizhannan funny i lived 17 yrs by the beach in LA now live in albany ny and vermont

        • annelizhannan

          @howiegoldfarb I have been on Cape for 16 years and adore NE but time for a change but must be by ocean somewhere. Looking at NC coast..

  • As one of the original kings of the photobomb I have long wondered if one day someone would repay my efforts with some less than flattering pix.

    •  @thejoshuawilner Why does this not surprise me?

  • Um, this is a fabulous idea. This totally ties into something else I’m working on … details forthcoming! Love it.

  • You couldn’t have picked a more astute triad to share geek with us. Bravo.

    •  @Soulati | B2B Social Media Marketing Thanks, darlin!

  • Yay this is wonderful! 6 Links is one of my favourite weekly posts. I look forward to seeing what you three can come up with!
    Your post is very touching and important here Gini. Just because we can doesn’t mean we should. Allow me to dredge up the past here, but much like the fake news release, I try and check myself. What is my intent? Is it to bring positivity and happiness? Would anyone be hurt? What would the possible gain be? How would I feel if that was said or done to me? And can you tell my mum is a kindergarten teacher? Before I seem like I am taking the moral high ground, I still laugh in my head, still take snaps, but save them for myself (our your personal inbox…) I have to check myself a LOT, but I am always happy I did. 

    • belllindsay

       @RebeccaTodd You’re a nice young lady Rebecca. 😉 

      •  @belllindsay Hah many would dispute that, but I do try. Or I’ll catch hell from the family. 

      •  @belllindsay And young…I am not sure of your metric there, but I’ll take it! 

        • belllindsay

           @RebeccaTodd Metric: younger than I am. 😉 

    •  @RebeccaTodd Great thoughts, Rebecca and I completely agree.

  • mitchjoel

    Geez… 33 comments. I think that’s more comments than we’ve had cumulatively on our 6 links 🙂
    I thought I would add one little caveat (whichI think is what makes the links we post so interesting): the spirit of our link share is that each individual is choosing one link for the other two people. This forces me to find something in tech, data, etc… for Alistair or something in publishing, history or media for Hugh. As it evolved, we wound up discovering the interests and hobbies of the others in the group, so it became more and more diverse.
    I hope your journey is as fascinating as ours is to me.
    Big hugs! (from down the street 😉

    • @mitchjoel That is exactly the one rule I bestowed upon Howie and Michael – it has to be something geared toward one of us. We’ll see it if works. You’ve been a great inspiration for this!

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