Gini Dietrich

The Three Things, Edition 34

By: Gini Dietrich | May 26, 2013 | 

The Three ThingsWelcome to 34th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (HonoraA Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me!

For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter your email address or add to your RSS feed) so you have some extra time to spend perusing the obscure content we’ve curated for you (and one another) before your week begins and deadlines, meetings, and work takes over.

This week we have thoughts successful blogging, “science” in the Catholic church, and people’s stupidity.

Measure Successful Blogging In Years

Michael on Building an Audience. It’s common for those who are attempting to build an audience to grow frustrated, especially early on in the process. Things don’t happen soon enough or it often seems like they may never happen at all. We look at our heroes, we see the audiences they have and we compare ourselves to them. We look at our friends and see them further along in their own efforts. We want what they have and we want it now.

We do what we can, we figure out how to do the best work and we craft methods to garner attention. Sometimes this works, but more often than not, there’s one ingredient that makes all of the difference…time. Creating a audience, one that will follow you from project to project, one that is interested in hearing and supporting your ideas takes talent, but it also takes a lot longer than we’d like. If you’re struggling or just frustrated, keep going and keep at it. You’ll get better, people will see you’re in it for the long haul and years from now you’ll look back at what you’ve created and smile.

But don’t take my word for it, I’m only a few years in. Patrick, on the other hand, has been at it for nearly a decade. His piece serves as a great reminder that those who have built envy-inducing followings have often been earning and building them for years.

Beavers are Fish

Howie on Science. I find it funny and sad that people and institutions can embrace science when it benefits them, or reject it when it benefits them or messes with their world view. This humorous tale of how the Catholic church categorized beavers as fish is quite funny. And recently they also classified alligator as fish making the New Orleans restaurant business happy and me because I love dem gator tacos!

Drive Hits Cyclist; Runs and Tweets

Gini on Stupidity. There is almost nothing that angers me more than a motorist who says cyclists don’t belong on the road because we don’t pay taxes (that’s an argument for another day) and then attempts to run us off the road. I once had a guy in a green van swerve into the bike lane every time I came up on the right-hand side of him at a stop sign. Not only is dangerous, it’s infuriating. And then there is this woman who also believes cyclists don’t belong on the road…so she hit one. And then fled the scene of the accident and tweeted about it.

Now it’s your turn. Is there a podcast, video, book, or article you think we need to see?

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • Hoo boy – beavers as fish. Yikes. The first article was interesting (and true) too. The best advice I ever got was to “make a date with the page” (from Scott Ginsberg of Until then I was “blogging when I felt like it,” but his point was to pick a blogging interval (daily, weekly, whatever) and stick with it. Three years and 500+ posts later, hopefully my goal of strengthening my writing muscle has been reinforced through this. And the tweeter who hit the cyclist – I think you said it all. For my contribution — anything written by my friend Jess is a great read – and I really don’t have a clue how she gets so many posts in every week on top of everything else she does (except I know it means getting up ridiculously early and sacrificing some sleep) but her recap of the family’s journey with their child, “Brooke,” who has autism and specifically her involvement in the Boston Ballet’s program for children with special needs, is among her very best. And ironically, even with all the words stripped away, the pictures of Brooke alone would be worth a click.

    • biggreenpen “Make a date with the page.” I love that. Totally agree and am going to steal that phrase!

    • biggreenpen That Boston Ballet story is AWESOME!

  • photo chris

    I cannot even get started on the bending of reality and science to meet the catholic church’s needs…However, Gini- is there something ACTIONABLE a person can do for/to the “green van” jerks of the world? Aside, of course, from tattooing “I’m a self-centered JERK” across their foreheads…? It’s idiotic and DANGEROUS! grrrr….

    • photo chris Right?! It makes me crazy. Mr. D wants to put a camera on my bike so we can call the cops on people like that.