Gini Dietrich

The Three Things, Edition 4

By: Gini Dietrich | October 21, 2012 | 

Welcome to the fourth edition of The Three Things, brought to you by Michael SchechterHowie Goldfarb, and me.

What do you think of this series so far? Do you like it? Are you getting new and different content you wouldn’t otherwise see/listen to/read?

Let us know in the comments!

The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter your email address or add to your RSS feed) so you have some extra time to spend perusing the obscure content we’ve curated for you (and one another) before your week begins and deadlines, meetings, and work takes over.

I Would Love On You – The Radiolab Blog

Michael on Love. As a cynical and jaded S.O.B., I was really looking forward to exercising a healthy dose of judgement on the first ever “Love Competition.” The competition/experiment placed seven strangers (well there’s one couple) in an MRI unit for five minutes each to see who could “love the hardest.” What started out as a good excuse to generally mock the feelings of others quickly became a genuine interest in who would win. Frankly, I’m worried I’m losing my jaded edge.

Regardless, take 15 minutes to watch this. While I refuse to spoil it, I think you’ll appreciate the outcome. And I dare you to tell me the 10 year old “contestant” isn’t the sweetest kid ever… oh dear… what’s happening to me?!?


Sesame Street and Child Development

Howie on Child Development. Until a little more than a year ago, I was an old man who lived carefree enjoying other people’s kids. I didn’t have to deal with a toddler pooping in her bath or spitting chewed carrots on the couch. Now I have a 16 month old and we read to her a lot. She can point to a lot of things and she doesn’t learn by watching television. This article in interesting in that it states children under the age of two should have zero television watching minutes.

But what is most disturbing is companies create child development video content for six to 18 month olds. Sitting in front of a screen doing nothing retards development. Crawling and putting dirt or berries in your mouth when no one is looking….that is development. As for Sesame Street….I think we’ll keep reading to her.

A Home at the End of Google Earth

Gini on Technology. This story is in the November issue of Vanity Fair (with Daniel Craig on the cover). In true VF fashion, it’s a very well-written, in-depth (long) article about a young man who was separated from his family when he was five years old. He was with his brother in India playing near a train station when he took a nap while his brother went exploring. When he awoke, his brother wasn’t there. A train had just pulled in to the station so he hopped on, thinking he’d find his brother there. After back and forth trips – including in and out of Calcutta several times – trying to find the train station where he started so he could get back home, he was found by a man who took him to an orphanage where he was later adopted by an Australian couple.

The story, though, only begins there. When he’s 24 years old, he uses Google Earth for many nights to see if he can find his home. It’s a pretty incredible story of how technology is enabling us to do things never before possible.

If you have a story, podcast, or video you think we shouldn’t miss, leave it in the comments!

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • I, for one, love this series. I love that MIchael loves Radiolab since I know some of the folks involved. Most people know Robert Krulwich because of his years on TV, but he actually began in radio and this is a nice return for him.
    I also love that Google Earth story. We do similar things all the time, and I think I told you that while my son was in the Czech Republic he was caught on their cameras while walking the streets of his small village. He’s back home, but he now has visual proof of his visit there. Pretty cool stuff.
    I would suggest checking out It’s a project that has been around for years, started by some public radio folks as a lab for a new form of radio and creativity. It’s really incredible what you find on there.

    • @KenMueller That Google Earth story is so freaking incredible. He’s going by memory, as a five year old, to find his home. Pretty incredible stuff!

  • Excellent post, Howie. Many people do not know the risks of screen exposure on young children. And hey look at me I am actually reading this on a Sunday!

    • @RebeccaTodd Mr. D and I were talking about the study in that article Howie linked to … I wonder how many people put their kids in front of a screen before age two?

      • FocusedWords

        @ginidietrich  @RebeccaTodd Many, many, many.  Have you ever noticed the two year olds in the shopping cart playing with the iPhone??  Sure indication that home isn’t much different.  To top it off, companies are rushing to create games that will “educate, entertain and help develop young minds.”

        • @FocusedWords  @RebeccaTodd That’s exactly what that article said – the AAP recommends no screens before two, but most companies make products for the six to 18 month old. Kind of crazy.

  • belllindsay

    Oh, I’ve read the story about the Indian kid! Very cool indeed.

    • @belllindsay Isn’t that amazing? I’m amazed.

  • peterpanwine

    @belllindsay hey Lindsay long time – what you doing nowadays? @SpinSucks

    • belllindsay

      @peterpanwine It has been a long time! Things are good, working from home again which I love, and I quit smoking! 😀 How are you?

      • peterpanwine

        @belllindsay dont smoke so i dont know what youre going thru – im sure its tuff – good to hear from you & you have some work – neighbours?

        • belllindsay

          @peterpanwine You’re smart. I started when I was 13! Neighbours are good. Cats are good. 😉 How’s life treating you?

  • pattiknight

    @MichaelBowers @SpinSucks thanks for the RT 🙂

  • That Google Earth one looks like it will be an amazing story – just need to find the 4 hours to read it…
    More importantly – I have been searching the net for video of the Three Amigos Dance (done Spin Sucks Style – think Gangnam  …. “Chicago Style”) – not found it yet – can you post the link….

    • @Nic_Cartwright Oh don’t you worry. There will be video. Someday.

  • Life with a toddler is an educational process for both sides, bu only if the adults open their eyes. They see the world differently, but man can it be fun.