Gini Dietrich

The Three Things, Edition 44

By: Gini Dietrich | August 18, 2013 | 

The Three Things

By Gini Dietrich

Welcome to the 44th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and yours truly (I’m back while Lindsay Bell-Wheeler is on vacation!).

For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can easily be fixed if you hurry over and enter your email address or add to your RSS feed) so you have some extra time to spend perusing the obscure content we’ve curated for you (and one another) before your week begins and deadlines, meetings, and work takes over.

This week we look at manipulating the media for personal gain in a murder, brilliance in a moment, and hard work disguised as opportunity.

The Accidental Creative: How to Be Brilliant at a Moment’s Notice

Michael on Creative Energy. Despite being very late to this party, I want to strongly urge  every human pick themselves up a copy of Todd Henry’s phenomenal book on harnessing creative energy. I won’t lie, I shied away from this book at first. I don’t particularly self identify as a creative and often find  these books can be more inspirational than tactical. I could not have been more wrong. While The Accidental Creative touches on inspiration, it also offers a framework (one that is clearly based in many of the tenets of David Allen’s *Getting Things Done*) for having better ideas and turning more of them into a reality.

Why We Should Fear Miami’s ‘Facebook Murderer’ 

Howie on Media Manipulation. This is for my friend Gini, who every day blogs about public relations, evolution in communications, and media relations. Imagine what the Son of Sam or the Zodiac Killer or even the D.C. sniper could have done with Facebook and Twitter or YouTube. Seems like we will be finding out sadly. But Gini will have lots of blog content.

Ashton Kutcher Acceptance Speech

Gini on Hard Work Disguised as Opportunity. The acceptance speech Ashton (Chris!) Kutcher gave at the Teen Choice Awards has been making the rounds so you may have already seen it. If you haven’t, I invite you to invest four minutes to learn the three things he provides to the teen audience. My favorite? He talks about how it may look like people have been lucky and given lots of opportunity, but no one sees all the hard work behind it. Amen, Ashton. Amen.

Now it’s your turn. Is there a podcast, video, book, or article you think we need to see?

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • Three interesting choices today! And yes that Ashton Kutcher speech was everything that everyone on social media has been going on and on about. Those are some principles I would be HAPPY to see my teenagers espouse. I have two things to share today (I should save one for a dry / sparse week but I’m not that patient or organized. There’s the impressionist who sang “Total Eclipse of the Heart as a whole bunch of different divas: and, lastly, there are the 23 entries into the WorkStew Essay contest – they’re all (IMO) worth a cup of coffee and a read. And if anyone is interested in playing, the first person to guess mine (they have been posted without attribution) gets a lovely Big Green Pen tchotchke:

    • biggreenpen Just saw the Total Eclipse video last week, awesome. Looking forward to reading the essays, thanks for sharing the link. Will see if I can guess correctly. 🙂

    • biggreenpen That Total Eclipse is awesome!

  • I mentioned the Ashton Kutcher video on LinkedIn. What struck me about it was the “classic” style: tell them what you’re going to tell them, tell them, then tell them what you just told them. We see so many artful TED speeches and everyone has become a “storyteller” and all that, so it’s nice to be reminded of the power of a very simple and straightforward approach. (Especially if you’re trying to get the attention of a bunch of screaming ‘tweens …)
    No doubt his message and its resonance to the audience and the passion of his delivery were all critical success factors, but sometimes nothing beats keeping it simple (stupid).

    • RobBiesenbach It’s almost like he was channeling Jobs when he gave that speech. He always had three things you should take away.

      • ginidietrich Great point! I hadn’t even thought of the fact that he just played Steve Jobs. I would bet that’s where he picked up this handy rhetorical device.
        My understanding is that Jobs would make three main points, and each of those points would have no more than three sub-points. I think that takes enormous discipline!

  • Kate Finley

    I really like this edition!

  • The Kutcher speech didn’t resonate me. I’m not saying he wasn’t genuine; I just found it hard to relate to someone talking about working in a factory, when he experienced stardom at such a young age. I’m more impressed by those who haven’t made it as far in their careers, but work just as hard in their lives.

    • dnovich I thought it was good from the perspective that many people look at “overnight success” and wonder why they can’t do that. That kind of “opportunity” is disguised as hard work. I like to republish some of the very first blog posts we wrote here nearly seven years ago. It’s a good reminder of how we started with nothing (and it was really terrible). People forget it takes a lot of hard work to have any kind of success.