Gini Dietrich

The Top Five Stories for Week Ending Jan. 7, 2011

By: Gini Dietrich | January 7, 2011 | 
32

Well, I took a couple of weeks off from the top five for obvious reasons, but I’m baaaack! And a crazy week in the news it has been.

Groupon is closing a $950MM round of funding (prepping for an IPO, is my guess) and Goldman Sachs invested $450MM in Facebook (prepping for an IPO to beat Groupon to the punch, is my guess). Can anyone hear that? It’s the bubble stretching. Hear it?

Anyway…let’s get to the really good stuff for the week.

5. Homeless Man with the Golden Voice. If you haven’t yet seen the video of Ted Williams, a homeless ex-disc jockey, it’s a must watch. Since the voice sensation hit the airwaves, he’s been offered a job with the Cavaliers AND it was just announced Kraft has hired him to do voice overs. Watch the video (click here, if you can’t see it in your feed). You’ll get it.

4. Rise of the Image Man. I’m often asked why we named our blog Spin Sucks. Well, this story that Justin Goldsborough sent me on the sly (so as not to increase their social media stats) describes perfectly our issue. Since the inception of the public relations industry, people have considered us “spin doctors” and this Economist article does nothing to help dissuade that perception. I’m disgusted. You’ll hear more from me about this.

3. Is There Really Any Hope for Paid Digital Content? I’ve had this blog post from Mark Schaefer open all week because it really has me thinking (I disagree) and I want to take some time to thoughtfully craft a response. His argument is that no one will pay for digital content and he provides a pretty compelling case. See what you think.

2. J.K. Rowling On Failure and Imagination. Early this week, Jonathan Fields did a recap of J.K. Rowling’s 2008 Harvard commencement speech as a reminder of how we can each bring ideas to their full capability. You may have watched it a couple of years ago, but it’s worth revisiting.

1. How French Laundry’s Chefs Reach for the Stars. I’m a huge foodie. I’ve eaten in nearly every Michelin-rated restaurant in the country (except for the French Laundry) and I’m obsessed with the science behind how food is created and how unusual combinations make a nearly orgasmic food experience. So when I found this article, as a sneak peak into how Thomas Keller runs his ship, I devoured it. If you like food or fashion yourself a foodie, you’ll enjoy this article.

Have a great weekend!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • sydcon_mktg

    I just LOVE the homeless man story! It just goes show that there is always hope!

  • sydcon_mktg

    I just LOVE the homeless man story! It just goes show that there is always hope!

  • Happy Friday, Gini! Thanks for the Top 5…as a self-proclaimed foodie and lover of all things culinary, I was immediately drawn to your #5 French Laundry pick. LOVE. THAT. Thomas Keller is the Bomb! I am lucky to have 2 Chefs that I work with and find them both uniquely fascinating, insanely talented and everything you might expect from a Chef personality – and then some. Thanks for sharing!
    and if you haven’t had a chance…:-), check out my post on the “golden voice”

  • Happy Friday, Gini! Thanks for the Top 5…as a self-proclaimed foodie and lover of all things culinary, I was immediately drawn to your #5 French Laundry pick. LOVE. THAT. Thomas Keller is the Bomb! I am lucky to have 2 Chefs that I work with and find them both uniquely fascinating, insanely talented and everything you might expect from a Chef personality – and then some. Thanks for sharing!
    and if you haven’t had a chance…:-), check out my post on the “golden voice”

  • ginidietrich

    @EricaAllison I read it this morning! As I was putting this together…wanted to be sure I didn’t miss anything.

  • ginidietrich

    @EricaAllison I read it this morning! As I was putting this together…wanted to be sure I didn’t miss anything.

  • ginidietrich

    @sydcon_mktg I love that when he opens his mouth you go, “WHAAAA??”

  • ginidietrich

    @sydcon_mktg I love that when he opens his mouth you go, “WHAAAA??”

  • markwschaefer

    Bring it Dietrich.

    Maybe we should have Mitch Joel referee!

    Thanks for including me in your round-up. I believe it is the first time I have been included since … well, since I did the round-up for you as a guest post when you were on vacation. If I recall all five posts in that episode were mine. Or not. It’s hard to tell because it was one of my black-out periods. It’s when I blog best.

    Any how, let’s figure out a way to disagree where both of us look good. Or at least I do. i only really care about how I look, my number of followers and my klout score. Anything you can do to support one or all of these would be appreciated. In fact I would pay you to do this … so yes, I would pay for content if I am the center of it.

    Thou rocketh. — Mark

  • markwschaefer

    Bring it Dietrich.

    Maybe we should have Mitch Joel referee!

    Thanks for including me in your round-up. I believe it is the first time I have been included since … well, since I did the round-up for you as a guest post when you were on vacation. If I recall all five posts in that episode were mine. Or not. It’s hard to tell because it was one of my black-out periods. It’s when I blog best.

    Any how, let’s figure out a way to disagree where both of us look good. Or at least I do. i only really care about how I look, my number of followers and my klout score. Anything you can do to support one or all of these would be appreciated. In fact I would pay you to do this … so yes, I would pay for content if I am the center of it.

    Thou rocketh. — Mark

  • @ginidietrich Oh how you flatter…

  • @ginidietrich Oh how you flatter…

  • BlairMInton

    I can’t wait to see your answer to Mark and his answer back to you…should be a fun week of watching the fireworks. I believe people will pay for ANYTHING with the pet rock, sock puppets and cabbage patch dolls being examples. If you can help someone else do better, look better, be better or feel better physically or emotionally then people will purchase whatever you are selling. Heck, if you just make people laugh they will buy what you are selling (i.e. pet rock). Great job picking the top 5 as usual.

  • BlairMInton

    I can’t wait to see your answer to Mark and his answer back to you…should be a fun week of watching the fireworks. I believe people will pay for ANYTHING with the pet rock, sock puppets and cabbage patch dolls being examples. If you can help someone else do better, look better, be better or feel better physically or emotionally then people will purchase whatever you are selling. Heck, if you just make people laugh they will buy what you are selling (i.e. pet rock). Great job picking the top 5 as usual.

  • mitchjoel

    @markwschaefer Why am I always being dragged into this? 😉

  • mitchjoel

    @markwschaefer Why am I always being dragged into this? 😉

  • punchakpr

    Rise of the Image Man – what an awful article. However, I’ve seen my fare share of spining. I did an internship in political communications and was not impressed with the standard of honest representation.

    Since then I am very happy to have noticed people like you and the rest of the Inside PR team, as well as a few others, who are upholding the industry’s reputation. However, I keep wondering if having a mandatory, professional body (such as the CIPR) would help keep this perception at bay.

    I’m looking forward to your full reply about this article!

  • punchakpr

    Rise of the Image Man – what an awful article. However, I’ve seen my fare share of spining. I did an internship in political communications and was not impressed with the standard of honest representation.

    Since then I am very happy to have noticed people like you and the rest of the Inside PR team, as well as a few others, who are upholding the industry’s reputation. However, I keep wondering if having a mandatory, professional body (such as the CIPR) would help keep this perception at bay.

    I’m looking forward to your full reply about this article!

  • ginidietrich

    @BlairMInton Oh @markwschaefer is harmless…and we’ll disagree professionally. 🙂

  • ginidietrich

    @BlairMInton Oh @markwschaefer is harmless…and we’ll disagree professionally. 🙂

  • ginidietrich

    @mitchjoel @markwschaefer HAHA Mitch! I was thinking the same thing. But it’s not a bad idea to have you referee.

    Mark, LOL! You’ve gone off your rocker.

  • ginidietrich

    @mitchjoel @markwschaefer HAHA Mitch! I was thinking the same thing. But it’s not a bad idea to have you referee.

    Mark, LOL! You’ve gone off your rocker.

  • Pingback: The (Wrong) Image of the PR Industry | Spin Sucks()

7 Shares
Buffer
Tweet
Share
Share7
+1