Gini Dietrich

Three Apps, Social Networks, or Platforms for 2012

By: Gini Dietrich | December 22, 2011 | 

It’s Facebook question of the week time (clap, clap, clap)!

This week I have a very special surprise for you…a guest appearance by none other than the rock hot Jayme Soulati.

She was in Chicago and I met her for lunch, with the condition that she do a video with me. We had soup, sammiches, and shared a cupcake…while flirting with the super cute waiter.

And the cute waiter is the reason we’re giddy at the beginning of the video. He charmed the pants off of Jayme (not literally) and even offered to shoot the video for us (we declined).

But, to be sure we were somewhat business-like, I asked Jayme to name three of the apps, social networks, and/or platforms she’s going to use in 2012.

Her answer (and our giddiness) is in the video below (or click here and it’ll magically appear).

This is my last video of the year (unless I convince my family to do something fun and unexpected). Next Thursday we have a special video appearance from Molli Megasko…aka Mini Gini (because of her work ethic).

Happy, happy holidays my friends (and the crazies, too)!

(And, we’re still taking Facebook questions so if you have one, head over there. We’re checking Facebook, even though it’s the holidays!)

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • ginidietrich

    @bdorman264 Fun video, huh?

    • bdorman264

      @ginidietrich I know I’m slower than most of your friends, but you really don’t have to ask me twice; I just have jet lag…all the time…

      • ginidietrich

        @bdorman264 Stupid Twitter. It wasn’t because I think you’re slow. I promise.

        • bdorman264

          @ginidietrich Now I’m concerned you had to explain it to me, like maybe there was some doubt………….:). You just never know w/ me, huh?

  • ginidietrich

    @bdorman264 Fun video, huh??!

    • kmueller62

      @ginidietrich you’re not working today, are you??

      • ginidietrich

        @kmueller62 I’m working. I had a couple of things I had to get finished and I have a new business call at 9:30. Then I’m done.

        • kmueller62

          @ginidietrich woohoo! as long as you don’t take a break from WWF!

        • ginidietrich

          @kmueller62 Are you kidding? I’ll be able to play MORE now!

        • kmueller62

          @ginidietrich woohoo! and i’m finishing up book one of the Hunger Games today, and on to book two

        • DebCE

          @kmueller62 @ginidietrich I LOVED the Hunger Games! I’m planning to read book 2 over the holidays.

        • kmueller62

          @DebCE @ginidietrich i’ll be working less so i’ll burn thru them. Also picked up the Girl with the Dragon Tattoo

        • DebCE

          @kmueller62 @ginidietrich Another good read. Enjoy the holiday reading time.

        • ginidietrich

          @kmueller62 Did you start the second book?

        • kmueller62

          @ginidietrich yup. already a few chapters in!

        • ginidietrich

          @kmueller62 Good, right?

        • kmueller62

          @ginidietrich oh yeah. enjoying them! What are you getting for Christmas?

        • ginidietrich

          @kmueller62 I have no idea. Not a bike. That’s all I know.

    • bdorman264

      @ginidietrich Yes, looks like you had fun too. And I have Instagram and Dropbox; see, I’m an early adopter…………yikes……..

      • ginidietrich

        @bdorman264 Or she’s a late adopter

  • StaceyHood

    @ginidietrich Hi Gini!

    • ginidietrich

      @StaceyHood Hi Stacey!

  • dannystarr

    @ginidietrich is it warm in Chicago? Doesn’t look much like winter.

    • ginidietrich

      @dannystarr Winter has not arrived. It’s upper 30s/lower 40s. Does NOT feel like Christmas.

  • Ok, ok; maybe I’m really a late adopter but I didn’t get my iPhone until November. I went from the Flintstone’s to the Jetson’s in my world. Whoooeeee, what are all these buttons?

    Actually, it is quite amazing indeed; I love the phone and have only scratched the surface as to what I can do with it.

    Great to see you and Jayme, it looks like the both of you were having a grand ol’ time.

    • ginidietrich

      @bdorman264 I am so happy you got a new phone. That one you had in October was on its last leg.

      • @ginidietrich@bdorman264 was it a flip phone? or the one with an antenna that you have to pull out?

        • @Lisa Gerber@ginidietrich It was that brick looking Motorola………….actually it was a Crackberry that I had dropped in a bowl of soup and had to dry out. The good news is started working again; the bad news is, I never knew when it would just white screen on me never to return until I plugged it back in.

        • Don’t tell Gini I told you, but, uhmm, you should see the face of her iPhone. She dropped it, too, but not in a bowl of soup! @bdorman264 @Lisa Gerber @ginidietrich

      • @ginidietrich It almost cost me some drinks; little did I know I had already been cut off………that seems to happen a lot when I bring the regulator with me……….

        • ginidietrich

          @bdorman264 Note to self: Give Dorman drink tickets BEFORE the server comes around.

  • You know what rocks? Syncing Evernote to Dropbox. Mind. Blown.

    • ginidietrich

      @jasonkonopinski Totally agree! And I was just reading tmninja recommendations for apps. There are some things I didn’t know existed that I’m going to check out.

      But aren’t Jayme and I cute??

      • @ginidietrichtmninja Yes.:) I fully expect to be included in a video on my next trip to Chicago.

        Also, check this site out: for some nifty tasks.

        • ginidietrich

          @jasonkonopinski We’ll do a video next time I see you!

        • Now, see what we started, Gin? At least I got first honors! Lalalalala! @jasonkonopinski @ginidietrich tmninja

        • TMNinja

          @Soulati | PR@jasonkonopinski@ginidietrich Gini, I’ll raise you one… Let’s do a video when I am in Chicago… AND a Cubs game. 🙂

      • TMNinja

        @ginidietrich@jasonkonopinski Glad you liked it Gini. Hope some of those productivity tools come in handy. 🙂

        “The Best Productivity Apps of 2011”

        • @TMNinja@ginidietrich I <3 Workflowy. I've been using Mailplane as my Mac mail app, but I'll definitely check out Sparrow.

    • Huh. She only said 3…Evernote is 3.5. Awesome. @jasonkonopinski

  • Next year I’m only focusing on Friendster. It’s gonna come back, big time.

    • ginidietrich

      @JayDolan I’m going to focus on MySpace.

  • ChristineDurst

    Instagram def rocks! great for street photog stuff!

    • ginidietrich

      @ChristineDurst I love it because it makes your photos look like you’re a real photographer.

      • ChristineDurst

        There is little Instagram cannot make look lovely. Well kinda-sorta @ginidietrich

    • Oh, please follow me on that thing, peeps! I have no idea if I’ll contribute anything worth enjoyment, but I’m gonna try! @ChristineDurst

      • ChristineDurst

        I certainly will @Soulati | PR

      • ChristineDurst

        you can find me (the photographer me not the PR me) at @Soulati | PR

      • ChristineDurst

        what is your Instagramy handle haha? You’ll find me at cm13. Pic sharing is strangely & enjoyably intimate I find. @Soulati | PR

        • OH, I’ve pretty much branded “Soulati!” Did it first so my family can’t. Heh. @ChristineDurst

  • Hi Jayme! 🙂

    Dropbox seriously rocks. Just being able to send attachments on your phone and ipad alone has pushed me over the edge from lust to love. I’m so easy.

    We were at Naha when we took that awful picture with the iPad, remember? what is the deal with that?

    • @Lisa Gerber I use dropbox every frickin day.

      • @KenMueller@Lisa Gerber Definitely going to try dropbox. How long does it keep your files active if you share them with someone else? How long can that person access them?

        • @JGoldsborough@Lisa Gerber Not sure, but I’ve had stuff in mine for well over a year…

        • ginidietrich

          @JGoldsborough@KenMueller@Lisa Gerber FOREVER!

      • Was it necessary to swear or are you just using that word as an adjective? @KenMueller @Lisa Gerber

        • @Soulati | PR@Lisa Gerber i’m a potty mouth

    • ginidietrich

      @Lisa Gerber HAHAHAHA! That’s exactly what I thought when she said the iPad sucked.

    • OMG. I remember…Good think I didn’t back up my iPad before I switched to IOS5, but now the pic of the boyfriend is gone too, but so is he and thus the blue-eyed waiter flirtations, but seriously that’s a secret. @Lisa Gerber

  • I just love you guys! Awesome. Made me smile.

    • ginidietrich

      @jonbuscall Ah! Thanks! It was really fun.

  • KevinVandever

    Yay! I’m already using all those things. I’m rock hot, too.

    LOVE the swearing! We need to embrace it and casual attire in the business world. (That’s me being controversial)

    Happy Merry Greetings to Gini and all “The Crazies” out there!

    • ginidietrich

      @KevinVandever No! My momma and my nieces and nephews watch these videos. NO SWEARING!

      • ChristineDurst

        I’d be in big trouble if I had to do away with swearing. It is a vice. @ginidietrich @KevinVandever

    • Wait! Is he yakking bad about my very plaid purple wool with also very purple and mod scarf on the bench on the streets of Chicago? No #RockHot for you, Kevin…we were trendy for the ‘hood and that waiter, darn it. P.S. Don’t forget the boys next to us who were very interested in our conversation. @KevinVandever

      • KevinVandever

        @Soulati | PR No, no, no. No judgement at all. I love purple and plaid together. In fact, I’m wearing it right now. Actually my mention of casual dress attire is a reference to other dress code conversations I’ve had with @ginidietrich , specifically around wearing jeans while giving a presentation, but more generally around dress code in business world. Could be a topic for 2012.

  • Gah, more Apple Kool Aid drinking going on. Don’t you remember that Harry beat Voldemort, er Jobs. The turtleneck man is gone.

    Although I must confess that I put an iPad on my Chanukah list. It hasn’t been delivered but we still have another nights to work with.

    I haven’t worked with Dropbox yet but I keep hearing good things about it. I need to look at the plans again because if I am not mistaken the “entry” level opportunity didn’t provide much in the way of file size to work with. But it definitely looks cool.

    • ginidietrich

      @TheJackB The free box gives you 3 gigs. Enough to get you hooked.

    • All you need to do is ignite someone else to join, which I did, and they give you more space. Eazy peezie lemon squeezie. TheJack. #ThatIsAll


    • jennwhinnem

      @TheJackB Personally i’m anti-iphone and am rocking a galaxy s2. LOVE!

  • Good stuff ginidietrich and soulati . Instagram is definitely solid. Biased cause we work with them, but try streamzoo for mobile photo sharing too.And I’ll check out Dropbox.

    Getting on my Soapbox for a second, I’d like to see people/brands try Facebook, Twitter and blogs in 2012. And actually understand how to use them to drive business or just use them better. So many using those three. But so many not using them well.



    • ginidietrich

      @JGoldsborough Not using them well OR understanding how to gain business from them. I feel like those of us who can drive real results have a big secret no one else knows.

    • And how, re “not using them well.” Fully agree. Streamzoo? New knowledge; thanks for that! @JGoldsborough ginidietrich soulati streamzoo

  • How did I miss this??? Love the two of you together…the rock hot soulati in a Facebook Q of the week video!! How cool! I have not had the chance to dig into Instagram, but it’s on my list, esp since I too have the new iPhone4S. I adore Dropbox and use it with clients when I have super large files to share or to keep up with additions to projects.

    Now, about that waiter…

    • ginidietrich

      @EricaAllison OMG, Erica! I could tell you stories about the waiter. It was SO FUNNY! He was pretty cute.

      • Yeah, don’t forget that Superman dimple in his chin. @ginidietrich @EricaAllison

    • Sorry, Friend, there’s no room in that cam for 3 of us, but we’re gonna have to come up with something for #SoSlam in April ‘cuz the whole gang is going to be there! Time to clone you, Gin! @EricaAllison soulati

  • Pretty cool to see you two together. Next video, just remember that soulati works blue. 🙂

    Instagram’s on my list to investigate — along with Path, which I don’t yet understand.

    • ginidietrich

      @adamtoporek I can’t decide about Path, either. I use it, but it’s just one more place I have to go to see the same updates I see on FB.

      • @ginidietrich That’s the thing, I’m trying to figure out what it adds that’s not already covered elsewhere.

    • I shoulda said something like Pinterest or Pinthetailonthedonkey or whatever that thing is. When you launch; it takes minutes, follow me! Happy holidays, Adam! @adamtoporek soulati

  • OMG. Can you say dorquette? The one on the left. But, wow. So honored to be sitting by the effervescent (did I spell that right?) Gin Blossom who makes anyone look good. Thanks for your company; it was blue in a tremendously good way (I never tipped a waiter so much in my life).

    Stay tuned over at Soulati-‘TUDE! for a gift back, Gin…just came up with that brainstorm on the spot, now that I’m back from whirlwind travels.

    Happiest holidays, Spin Sucks community!!! XOXO to All, and especially my Twin.

    • ginidietrich

      @Soulati | PR How many freaking comments are you going to leave?!? LOL!!

      I LOVED doing this video with you. We’ll have to have an encore in 2012.

      Happy New Year!


  • ‘Cuz I’m in the video, thought I’d jump right in to every comment, especially since I’m not at a desktop and it’s so much easier! XO!

  • Oh, yeah, and @Lisa Gerber it’s highly possible I’m trying to rack up comments; but, no one knows that about me.

  • jennwhinnem

    I can’t like this enough!

    • jennwhinnem

      Okay yes I love Dropbox. LOVE LOVE LOVE LOVE LOVE you get it.

      The only person who cusses as much as I do is Jayme. <3

      • ginidietrich

        @jennwhinnem I have zero problem with you cussing. Just not on the blog, which is read by my grandparents, my mom, and my nieces and nephews (who tend to watch the videos – not really read the blog posts). And my family thinks the worst thing I say is, “What the heck.” (it’s not)

  • Can I just say something? Who’s gonna invent the tool to advance the video a frame or two so I don’t look like such a meanie weanie? Speaking of weenies, Wiener had a baby.

  • I love it when the Ginster is traveling so I can comment more than she in her house. Heh.

  • P.S. Sorry, Mom! (Ahem, not really.) Uhmmm, hi? Anyone home? Nope, so I’ll have a party with myself at Spin Sucks. Oh, I love my job.

    • ginidietrich

      @Soulati | PR My mom thought it was HILARIOUS that you apologized to her in the video.

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  • HOW did I miss this?! On the road for the holidays, that’s how. Anyway nice to see you two together and for all the Dropbox love, I’ll add a shout for Box (who just dropped the .net). FWIW.

    • ginidietrich

      @3HatsComm It was a super fun video to do. More of those coming in 2012! Yo never know…you might have a cameo in one this summer.

      • @ginidietrich Letme know when you’ll be in ATL so I can get ready for my closeup. 😉

  • Hi! Thought I’d try to boost the comments above 100 ‘cuz that’s just what I like to do. New Year? No worries! I’m not changin’!

  • @Soulati | B2B Social Media Marketing This is one of the most popular blog posts of 2012! Can you believe it?! We shot it a year ago today!

    • @ginidietrich That’s a #RockHot!  Lately, I’ve been re-tweeting old posts from GPs I’ve done more than a year ago. Will do this one and see who’s paying attention!  Now, How is your Dec. 27 in the afternoon? I have morning meeting in Elk Grove and then can swing over by you by 1 p.m. I think??  Missin’ your ass…have a good holiday, sweet Sistah.

  • Wow, I like my eye make up.

  • I only have 2 more comments to hit 100…my prediction was Instagram for 2012.

  • Now, my prediction for 2013 is Flickr; NOT Instagram…those slimeballs….Facebook…bahhumbug!
    Who’s listening? I made it to 100, yippeeskippee!!  Love ya, Gin Blossom!

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