Gini Dietrich

Three Ways to Use Pinterest for Business

By: Gini Dietrich | January 9, 2012 | 
220

I’m not going to lie. I’m obsessed with Pinterest. I blame my sister. She’s an enabler.

Since its launch, I’ve been a big proponent of it. It’s, in a sense, an online scrapbook. You find images and videos you like and “pin” them to your online boards.

For instance, I have “must make,” “winter training,” “books worth reading,” “gift ideas,” and more that feed my creativity. But the best part? The “what do you want for dinner” discussion has left our house. Now we just look at the “must make” board and decide very quickly what’s for dinner.

Something like 84 percent of us are visual learners. Pinterest feeds that in a big way.

I’ll admit I avoided it for a long time. I knew there were business applications for it, especially if you sell something visual such as clothes, food, or jewelry, but I knew once I got on there, I’d have to quickly attend rehab. I was right.

But the more I play with it, the more business applications I’m finding.

Following are three things you can do for your business right now.

  1. Hold a contest. When I saw what Samuel Gordon Jewelers was doing with their “Pin It” contest, I was very intrigued. In order to win Honora Pearls, Samuel Gordon encouraged people to visit their website, pin photos of the jewelry to their personal boards, and share with their networks. Because Pinterest incorporates Facebook and Twitter, the sharing capability is automatic and the viral effect is large.
  2. Add the “Pin It” widget to your sites. Just like you have the social network widgets on your website and blog, you can add the Pin It widget. This allows readers and visitors to automatically share something they like on your site with their networks.
  3. Create a company board. The site is still by invite only (let me know if you want an invite), but once you get in, you can create a branded board. While you’re not allowed to blatantly promote your business, you can follow the lead of brands such as Nordstrom and Whole Foods.

Granted, there aren’t a ton of applications for a business-to-business organization, but if you’re thinking about how to share your products and services visually, you’ll want to consider Pinterest. It might be behind-the-scenes shots of your manufacturing floor, the insides of an engine, oxidizer, or gauge, or how-to videos.

Remember most people are visual learners so think about how you can cater to them while showing off the cool things you do.

This first appeared in my weekly Crain’s column.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks,Β co-author of Marketing in the Round, and co-host of Inside PR. She alsoΒ is the lead blogger atΒ Spin Sucks and is the founder of Spin Sucks Pro.

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220 Comments on "Three Ways to Use Pinterest for Business"

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antoniaharler
4 years 4 months ago

This is a bit creepy. I am totally just typing a similar post for Paratus. Ohhhhhhh meeee god! πŸ™‚ Totally in love with pinterest. Wish it wasn’t as addicting.

ginidietrich
ginidietrich
4 years 4 months ago

@antoniaharler I think it’s good that it’s addicting. That means it has sticking power. Like Twitter. And Facebook. But not Google+.

antoniaharler
4 years 4 months ago

@ginidietrich what is google+?

ginidietrich
ginidietrich
4 years 4 months ago

@antoniaharler LOL!

KenMueller
4 years 4 months ago

The nice thing about this is I”m new to Pinterest and still don’t have a full handle on it, but I see the potential, and am including it in a post for either this week or next. Now that you’ve done the homework, I can link back to this one for the part where I discuss Pinterest. Thanks!

ginidietrich
ginidietrich
4 years 4 months ago

@KenMueller I’m glad I can be your muse.

KenMueller
4 years 4 months ago

@ginidietrich Well, I don’t know about being my muse, but it was a rather timely post, and helped me out greatly. Wouldn’t want that to go to your head…

ginidietrich
ginidietrich
4 years 4 months ago

@KenMueller It’s OK, Ken. You can admit it.

KenMueller
4 years 4 months ago

@ginidietrich not gonna happen. Now if I really wanted to tick you off, I could say Tebow is my muse…

Ameenafalchetto
4 years 4 months ago

I’ve been using it for a while but deliberately make myself forget about it because I lose hours of my life drooling over beautiful things. Am getting back into it now I’m taken the visual route to marketing. And yes, the vast majority of us ARE visual learners!

ginidietrich
ginidietrich
4 years 4 months ago

@Ameenafalchetto LOL! I can’t forget about it. It’s become my reward at the end of a long day. I love it!

katskrieger
katskrieger
4 years 4 months ago

The strikes me most about Pinterest is that more so than any other social network (except Facebook) is that I see so many of my connections in the beta group. Literally dozens of people I went to school with (let’s not talk about how long ago that was) are using Pinterest. The same people who don’t use twitter, who don’t even realize Google has a social platform. It has mass popularity in a way we haven’t seen for a long time. I’m really excited about it. And growing more personally obsessed by it. πŸ™‚

ginidietrich
ginidietrich
4 years 4 months ago

@katskrieger Exactly! I knew it was going to be something big and beyond the social media chamber when my mom, sister, and cousin kept saying, “I know you’re trying to avoid it, but you really have to check it out!” Fine. I also really love that you get to see a side of people you don’t normally see. For instance, I had no idea a friend of mine loves rabbits, but he has a board for them. It’s really cool.

P.S. Looking forward to Brian’s post at noon today!

katskrieger
katskrieger
4 years 4 months ago

@ginidietrich Me too! I’m really happy with how it came together. Hope everyone feels the same!

ginidietrich
ginidietrich
4 years 4 months ago

@katskrieger I read it last night and really liked it!

ginidietrich
ginidietrich
4 years 4 months ago

@katskrieger I read it last night and really liked it!

ginidietrich
ginidietrich
4 years 4 months ago

@AmeenaFalchetto It’s quite the obsession, isn’t it?

jasonkonopinski
4 years 4 months ago

Brands that are closely monitoring their clickstream funnel might just see Pinterest prompting initial interest in a product (because of an individual user’s use of the platform) and reward those true influencers (i.e shaping behavior) in some meaningful way.

ginidietrich
ginidietrich
4 years 4 months ago

@jasonkonopinski I also think it’s going to have significant effect on search.

jasonkonopinski
4 years 4 months ago

@ginidietrich I can see it definitely having an effect. Another content stream, another source for traffic.

John_Trader1
John_Trader1
4 years 4 months ago

@jasonkonopinski@ginidietrich If it has an effect on search and SEO value, any business where it may be applicable should definitely be on it.

jasonkonopinski
4 years 4 months ago

@John_Trader1@ginidietrich Of course, businesses need to decide *how* they’re going to use the platform. It’ll take the savvy brand to recognize when the amount of traffic that is being directed to them via a Pinterest pin. That’ll be the deciding factor, I think.

ginidietrich
ginidietrich
4 years 4 months ago

@jasonkonopinski I also think it’s going to have significant effect on search.

ginidietrich
ginidietrich
4 years 4 months ago

@bdorman264 You have any more? I didn’t think so.

bdorman264
bdorman264
4 years 4 months ago

@ginidietrich Hey don’t be calling me out; I can’t help it if you aren’t getting any snow and getting crabby…….:)

ginidietrich
ginidietrich
4 years 4 months ago

@bdorman264 Seriously

samtaracollier
4 years 4 months ago

I also haven’t tried Pineterest yet but thanks to you @ginidietrich I’m going to get started!

ginidietrich
ginidietrich
4 years 4 months ago

@samtaracollier OMG! You would LOVE it!

eatniks
eatniks
4 years 4 months ago

@mikeschaffer @ginidietrich Im starting to use @Pinterest as part of our social media strategy. Great tool! http://t.co/wx3bVmY0

ginidietrich
ginidietrich
4 years 4 months ago

@eatniks It’s also a little obsessive

eatniks
eatniks
4 years 4 months ago

@ginidietrich Pinterest is a little obsessive? Yes… as am I so we make a good team. πŸ™‚

mikeschaffer
mikeschaffer
4 years 4 months ago

@eatniks, @ginidietrich, @Pinterest for the right clients, I see limitless possibilities!

eatniks
eatniks
4 years 4 months ago

@mikeschaffer @ginidietrich It will be interesting to see how it takes shape. For us, it means getting creative w/highly technical content

ginidietrich
ginidietrich
4 years 4 months ago

@mikeschaffer Yay!

mikeschaffer
mikeschaffer
4 years 4 months ago

@ginidietrich yeah! Outlined it yesterday, drafting today – this will be very useful!

StaceyHood
StaceyHood
4 years 4 months ago

@jenniferwindrum Where’s my our post invite?

jenniferwindrum
jenniferwindrum
4 years 4 months ago

@StaceyHood wha??? “Where’s my our post invite?” Are you talking Pinterest invite, sir….I mean, hottie?

StaceyHood
StaceyHood
4 years 4 months ago

@jenniferwindrum “ourpost” whatever that thing is you sent Daniel…

jenniferwindrum
jenniferwindrum
4 years 4 months ago

@StaceyHood oooohhhh…..now I know what you’re talking about…don’t need an invite for that, but here’s linky. http://t.co/GLZzvFHH

jenniferwindrum
jenniferwindrum
4 years 4 months ago

@StaceyHood ps….I think “our spot” in kinda a sketchy name. Maybe I’m just dirty minded. Not maybe. I am.

StaceyHood
StaceyHood
4 years 4 months ago

@jenniferwindrum Mmm…not that impressed with it, pinterest did it first

jenniferwindrum
jenniferwindrum
4 years 4 months ago

@StaceyHood Yeah, love Pinterest, but like the Note function on OurSpot. Am using to help “pin” new website ideas & write notes OUTSIde pics

ErminiaDilsaver
ErminiaDilsaver
4 years 4 months ago

@jenniferwindrum Urgent: Writers needed, more writing jobs than we can fill.. http://t.co/mVNurlkF

margaretalmon
margaretalmon
4 years 4 months ago

Oh, yes, once I was on Pinterest, it was like “how did I live this long without it.” I use it for blog ideas, because I often write about art, and it’s much more motivating than looking at my list of bookmarked ideas.

ginidietrich
ginidietrich
4 years 4 months ago

@margaretalmon You know what? You just gave me a great idea. I should totally have a board with blogging inspiration. Thank you!

swonderlin
swonderlin
4 years 4 months ago

@TuscCVB_Chrissy thanks for the RT! Hope you have a great week!

bradmarley
bradmarley
4 years 4 months ago

There is an ongoing internal debate at my job where we are trying to figure out how (or if) we can use Pinterest to enhance our work. I really like how Nordstrom is using it, but they have a product that fits, you know?

I do like the contest idea, however. I might steal it. πŸ™‚

ginidietrich
ginidietrich
4 years 4 months ago

@bradmarley Yeah, I definitely think you have to have a product that is visually appealing. I would think you guys could have some fun with it. Though your department is less cars and more “green” stuff, right?

bradmarley
bradmarley
4 years 4 months ago

@ginidietrich Yeah. We are all green. A lot of our news revolves around sustainable facilities and activity, which can be difficult to put into pictures. We’ll see.

bradmarley
bradmarley
4 years 4 months ago

@ginidietrich Yeah. We are all green. A lot of our news revolves around sustainable facilities and activity, which can be difficult to put into pictures. We’ll see.

bradmarley
bradmarley
4 years 4 months ago

@ginidietrich I don’t know why this comment showed up here, but I can’t move it. Sorry. πŸ™‚

Communic8nHowe
Communic8nHowe
4 years 4 months ago

Sounds interesting. Guess, I’m going to have to finally check it out. An invite would be appreciated.

ginidietrich
ginidietrich
4 years 4 months ago

@Communic8nHowe Sure! DM me your email address.

Cision
4 years 4 months ago

Thank you for giving me even more excuses to be on Pinterest…I will now make it part of my social media strategy πŸ˜‰

ginidietrich
ginidietrich
4 years 4 months ago

@Cision HAHAHA! I’m such an enabler.

makammerer
4 years 4 months ago

Thanks for writing this! I’ve been hearing about Pintrest for awhile now, and it sounds awesome! We’re looking into it for a client right now. The more I learn about it the more I’m itching to try it out for myself. πŸ™‚

ginidietrich
ginidietrich
4 years 4 months ago

@makammerer Definitely try it out for yourself. Once you use it for a couple of weeks, you’ll discover ways to make it applicable to clients.

Hajra
4 years 4 months ago

Thanks for giving us reasons to be all the more addicted to it…!

ginidietrich
ginidietrich
4 years 4 months ago

@Hajra You’re welcome! πŸ™‚ And thanks for that hilarious video. I’m definitely going to include it in this week’s Gin and Topics.

HowieSPM
4 years 4 months ago

What say is this Pinterest

Do I have an Interest?

With pins and boxes I can share my Oxes

Share my Oxes with Sam I Am

Sam I am loves Oxes and Foxes

And Hotdogs but Ketchup Only

Not like funny Chicago he says their Baloney

Now a place for recipes and dreams

Sam I Am loves Spain and Green Ice Cream

He likes to pin upon his wall

He likes to share them with you all

So what is this Pinterest you say you?

Its the latest craze for little Gini May Who!

ginidietrich
ginidietrich
4 years 4 months ago

@HowieSPM I have no idea what to say.

HowieSPM
4 years 4 months ago

@ginidietrich I have been reading Dr Seus to a 6 month old. She doesn’t know what to say either.

HowieSPM
4 years 4 months ago

So it’s like facebook’s time line in format but much more powerful with more utility and more fun?

smccollo
4 years 4 months ago

I love Nordstrom’s use of the site, but this could quickly become one of those classic cases of jumping on the bandwagon. Not every business needs to be on every single network available, especially if they are at all struggling to keep up their current (likely the most popular) of the social networks.

ginidietrich
ginidietrich
4 years 4 months ago

@smccollo Totally agree with you on that. Which is why I said it makes sense if you have something visual to show and it probably doesn’t make sense for B2B.

JenFongSpeaks
4 years 4 months ago

Great post! I love Pinterest. Have you seen what Polyvore.com is doing? Love their use!

ginidietrich
ginidietrich
4 years 4 months ago

@JenFongSpeaks Um, yes. And I’m totally sucked in to both. It makes me crazy how addicted I am.

cbaumgarten
cbaumgarten
4 years 4 months ago

@IowaHawkeyeMeg @ginidietrich @Pinterest @spinsucks Love the idea that companies are hopping on this bandwagon– smart and subtle marketing.

IowaHawkeyeMeg
IowaHawkeyeMeg
4 years 4 months ago

@cbaumgarten @ginidietrich @Pinterest @spinsucks It’s definitely smart, but not subtle. Esp. b/c we keep blogging about it! Haha.

cbaumgarten
cbaumgarten
4 years 4 months ago

@IowaHawkeyeMeg @ginidietrich @Pinterest @spinsucks Haha okay fair, but more subtle than a screaming billboard or magazine ad.

IowaHawkeyeMeg
IowaHawkeyeMeg
4 years 4 months ago

@cbaumgarten @ginidietrich @Pinterest @spinsucks True! Sounds like fun but can’t participate until I’m off Facebook. Too many networks.

ShellyKramer
ShellyKramer
4 years 4 months ago
I love Pinterest, too, Gin. And I see some great applications for brands – especially lifestyle ones. I mentioned the other day during an online conversation that I’m not much interested in brands using Pinterest to pimp themselves, but I think there are some great ways a brand can use the board, thoughtfully, and reap some benefits. Another board I’m a fan of is Cabot Coop … but then, they do just about everything well. They’re a brand that really understands community and how to leverage consumers’ love of their products in ways that really make sense. I literally have… Read more »
HowieSPM
4 years 4 months ago

@ShellyKramer I should be a fan of cabot but when I got to know them on the Twitter and I asked about who does their marketing so I can make a sales call since they are not far from my future place of residence I got a very arrogant response. So I immediately became a Fan of NY and Cali Cheese on Facebook in retaliation. lol

And now seeking other vermont brands to champion in hopes they get big and buy Cabot so I can fire their social media people. See never mess with Aliens always be graceful and nice!

ginidietrich
ginidietrich
4 years 4 months ago

@ShellyKramer But it’s such a fun addiction! Do you do like I do and tell yourself you can get on there after all your work is done? It’s pretty motivating.

Anthony_Rodriguez
4 years 4 months ago

My god! Your ‘must makes’ have me drooling.

ginidietrich
ginidietrich
4 years 4 months ago

@Anthony_Rodriguez Right?! I get hungry every time I look at it.

acraKA
acraKA
4 years 4 months ago

@JulieLech addictive right?!? Lots of good stuff on @pinterest

TheJackB
4 years 4 months ago

Gah, one more platform to try and avoid. It sounds like it could be a huge time suck that might have value. I have been trying to avoid those for a while now. I don’t hear from too many men about it though.

HowieSPM
4 years 4 months ago

@TheJackB you know you want another time suck. Everyone is doing it.

Actually Jack most people have figured these time sucks out. Per person usage of facebook is down 50% since April 2010. We all realize we only have so much time in a day.

But @ginidietrich has 28 hr days so she can spend more time online that most.

ginidietrich
ginidietrich
4 years 4 months ago

@HowieSPM Stop giving away my secrets!

TheJackB
4 years 4 months ago

@HowieSPM When I am elected president it will be because I have invented and patented the 32 hour day. More time to do less with is something we all need.

adamtoporek
4 years 4 months ago

@TheJackB@HowieSPM See Jack, I’m skeptical that will work. I have found Parkinson’s law to be too true: work expands to fill the time allotted for its completion. That being said… you could still certainly be elected on that platform. We Americans are an optimistic bunch.

KenMueller
4 years 4 months ago

@adamtoporek@TheJackB@HowieSPM@ginidietrich My plan is to start using Pinterest, get Howie following me, and start pinning nothing but stuff from Facebook.

adamtoporek
4 years 4 months ago

@KenMueller@TheJackB@HowieSPM And Mashable Ken… don’ forget Mashable.

KenMueller
4 years 4 months ago

@adamtoporek@TheJackB@HowieSPM oh yeah. That would be sweet. this could be fun.

HowieSPM
4 years 4 months ago

@adamtoporek@KenMueller@TheJackB that would totally make my 2012!

ginidietrich
ginidietrich
4 years 4 months ago

@TheJackB You don’t hear about it from many men yet because it touts itself as an online scrapbook. Men, typically, don’t scrapbook. But I have lots of guy friends on there who post things for work and play (cars, watches, rabbits, etc.).

Sean McGinnis
4 years 4 months ago

@ginidietrich@TheJackB CRAP! Stop giving me ideas woman! Watches! See ya in a few hours. Dadgummit!

TheJackB
4 years 4 months ago

@ginidietrich I could see how that might be interesting…maybe.

jacque_PR
4 years 4 months ago

Another interesting feature of Pinterest which shows enormous potential for brands, is the ability to create collaborative boards with several other users. I think once more orgs take advantage of this platform and figure out how to best utilize its features, we’ll be on the verge of Pinapalooza.

Oh, and Gini? If you do decide to start a PA: Pinterests Anonymous group for us addicts, let me know. I figure I show promise for recovery since I’m past the initial “denial” stage. (“My name is Jacque, and I have a problem…”)

ginidietrich
ginidietrich
4 years 4 months ago

@jacque_PR I’m not sure I want to go to rehab. Can’t we just be addicted?

mariafullofmace
mariafullofmace
4 years 4 months ago

@ginidietrich me too I love it! #Pintrest

ginidietrich
ginidietrich
4 years 4 months ago

@mariafullofmace We’re obsessed together

amandaelliot
amandaelliot
4 years 4 months ago

@ginidietrich I’m obsessed too! Great article on a practical application of #Pinterest!

ginidietrich
ginidietrich
4 years 4 months ago

@amandaelliot We’ll all see one another in rehab

ILYQuintero
ILYQuintero
4 years 4 months ago

@ginidietrich Have a great Monday!

ginidietrich
ginidietrich
4 years 4 months ago

@ILYQuintero You do the same…now that it’s half over!

johnmorgan
johnmorgan
4 years 4 months ago

@ginidietrich my wife has been using and addicted to Pinterest since day one.

ginidietrich
ginidietrich
4 years 4 months ago

@johnmorgan I’m sorry. Send her to my rehab.

kirstenwright
kirstenwright
4 years 4 months ago

@ginidietrich @johnmorgan It is really addicting…it’s so unfair!

ThatSocialDude
ThatSocialDude
4 years 4 months ago

@kirstenwright @ginidietrich @johnmorgan Maybe I need to finally start using that darn thing! πŸ˜›

ginidietrich
ginidietrich
4 years 4 months ago

@kirstenwright It’s TOTALLY addicting

SmokinHotPR
SmokinHotPR
4 years 4 months ago

@johnmorgan @ginidietrich I was curious about Pininterest. What is so cool about it? Curious.

ginidietrich
ginidietrich
4 years 4 months ago

@SmokinHotPR Pinterest totally feeds your creativity in a way I’ve never experienced

SmokinHotPR
SmokinHotPR
4 years 4 months ago

@ginidietrich Thank you.. cool!

DTCchicago
DTCchicago
4 years 4 months ago
We love Pinterest at DTC, it’s starting to get a little spammy, but I think the people running Pinterest are doing a great job trying to keep it natural and organic. I have had the pleasure of discovering really positive conversations going on about some of our clients on Pinterest – and we have been able to add to those conversations and keep them going over time. If anyone is working with websites that showcase visually engaging content, the time to get on Pinterest was yesterday! Sign up now! (also you can get AMAZING recipes off of Pinterest – if… Read more »
ginidietrich
ginidietrich
4 years 4 months ago

@DTCchicago You’ve seen some spam?? I’ve been insulated by that so far. Tell me more about what you’re seeing.

DTCchicago
DTCchicago
4 years 4 months ago

@ginidietrich We’ve mainly been seeing it with e-commerce stores looking to get links for particular products. It’s not really a valuable way to go about link building – but some big wigs in the SEO world wrote about how it could be a great new source of links (it’s not IMO) and some spammers jumped on the band wagon – here is the article recommending Pinterest for link building http://www.searchenginejournal.com/pinterest-link-building-seo-strategies/36951/

ginidietrich
ginidietrich
4 years 4 months ago

@DTCchicago Oy.

MicaelaFiorito
MicaelaFiorito
4 years 4 months ago

Hi Gini! Thanks for this post! I’d like to test Pinterest for business purposes, but i still have not the invitation πŸ™ Can you help me to find out one for me? I would thank you soooooo much!!! πŸ™‚

ginidietrich
ginidietrich
4 years 4 months ago

@MicaelaFiorito Absolutely! Either DM me on Twitter or FB message me your email address. Or you can leave it here, if you don’t mind the world seeing it.

Raj-PB
4 years 4 months ago

Pinterest is new to me. But the concept is interesting for sure. I will check out the service now. That reminds me – how much I liked my orkut account – especially glancing through all those friends scraps… πŸ™‚

ginidietrich
ginidietrich
4 years 4 months ago

@Raj-PB Oh yes! It’s like Orkut on steroids!

Communic8nHowe
Communic8nHowe
4 years 4 months ago

@lauren_dugan Are you on Pinterest? I’m getting an invite soon.

lauren_dugan
lauren_dugan
4 years 4 months ago

@communic8nhowe No I’m not yet! I’ve just been keeping tabs on it from the sidelines – I would be very interested in trying it out πŸ™‚

Communic8nHowe
Communic8nHowe
4 years 4 months ago

@lauren_dugan I’ve sent you an invite!

lauren_dugan
lauren_dugan
4 years 4 months ago

@communic8nhowe Thanks so much, I got it! Just signed up, can’t wait to start.. pinning? hehe

Communic8nHowe
Communic8nHowe
4 years 4 months ago

@lauren_dugan Pinning sounds good to me–at least until I get corrected. Looking to use “Pin It” for Chrome.

Supportwing
Supportwing
4 years 4 months ago

@Communic8nHowe You’re getting an invite now. Here’s an invite! enjoy. πŸ™‚ http://t.co/K0iE1Rjk

ginidietrich
ginidietrich
4 years 4 months ago

@Robin_CE Get on there!

ginidietrich
ginidietrich
4 years 4 months ago

@prweb Love, love, love me some Pinterest.

ginidietrich
ginidietrich
4 years 4 months ago

@JulieLech LOL! I totally just gave you fodder for using Pinterest during the day

ginidietrich
ginidietrich
4 years 4 months ago

@DesignSpike Not 110%?! I have work to do

ginidietrich
ginidietrich
4 years 4 months ago

@tie_xchange For you, Pinterest is perfect!

ginidietrich
ginidietrich
4 years 4 months ago

@aimoboot I’m really just giving you a reason to use it during the day

jeffespo
jeffespo
4 years 4 months ago

@ginidietrich I am not cool enough for that site

ginidietrich
ginidietrich
4 years 4 months ago

@jeffespo Do you want an invite, BF?

jeffespo
jeffespo
4 years 4 months ago

@ginidietrich oh baby

jeffespo
jeffespo
4 years 4 months ago

@ginidietrich TY lady now I am stalking you there as well

ginidietrich
ginidietrich
4 years 4 months ago

@jeffespo Fair warning: I am obsessed with it

ifdyperez
ifdyperez
4 years 4 months ago

Sigh, I joined today (finally). I am holding you to it! πŸ™‚

ginidietrich
ginidietrich
4 years 4 months ago

@ifdyperez You will LOVE it!

emcardenas
emcardenas
4 years 4 months ago

@ginidietrich Love it! Thanks Gini πŸ™‚

lindsayfg
lindsayfg
4 years 4 months ago

@ginidietrich Thanks, was wondering how I could use @pinterest for work. Now to just get clients to try it.

ginidietrich
ginidietrich
4 years 4 months ago

@lindsayfg If you have clients who have something visual to show, they should try it!

MikeSchaffer
MikeSchaffer
4 years 4 months ago
I’ve been playing with Pinterest for a few weeks, @ginidietrich , and I like what I see. There is so much marketing potential for “pin boards.” I see two major hurdles for it to overcome: 1) The heavily female skew. rachaelgking said she heard it’s officially 59% female, but taking a look at posts, it seems closer to 85%. Not a bad thing, and it could become a network strong in young adult female demos. But for it to reach broad appeal, it needs a larger male population. 2) The photo-only issue. Right now, Pinterest only pins photos. Image the… Read more »
rachaelgking
4 years 4 months ago

@MikeSchaffer@ginidietrich Here’s the Mashable article claiming 59%: http://mashable.com/2011/12/22/pinterest-video. I’m definitely calling BS on that one.

And @MikeSchaffer , Pinterest does indeed do videos! I think they added that feature a few months ago. No text, though.

rachaelgking
4 years 4 months ago

@MikeSchaffer See: http://pinterest.com/pin/240238961342211116 πŸ™‚

ginidietrich
ginidietrich
4 years 4 months ago

@rachaelgking HAHAHAHAHAHAHAH!!!

ginidietrich
ginidietrich
4 years 4 months ago

@rachaelgking@MikeSchaffer I agree it’s skewing heavily female. I think the reason is because they call themselves an online scrapbook and, well, men don’t typically scrapbook. But Rachael is right – you can pin videos. I’m going to try something with this blog to see if it has any effect on SEO for text heavy content.

LisaMarieMary
4 years 4 months ago

I try and try to stay away just for this very reason – I’ve now been there for several, a few, a couple, oh I don’t know how many hours! Gah! Curse you, Ms. Gini!

So far I’m mostly just having fun with it, meeting people, building up my network. I am listening closely, however, to smart people such as yourself for tips on promoting my business there. πŸ˜‰

ginidietrich
ginidietrich
4 years 4 months ago

@LisaMarieMary I’m seriously addicted. I’ll bet I spent 30 hours on it during the holidays.

heidirettig
heidirettig
4 years 4 months ago

Hey! I want an invite to the company boards. I love Pinterest – my graphic design consultant puts up boards of packaging designs for me to review. Plus all the fun stuff…

ginidietrich
ginidietrich
4 years 4 months ago

@heidirettig Either DM me or FB message me your email address. I’ll be happy to get you an invite.

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[…] Three Ways to Use Pinterest for Business on SpinSucks – Possibly the biggest timesuck since Facebook, Pinterest is a neat website where people can share their ideas on, well, pretty things – it is essentially an online vision board/scrapbook. Β Now we can use it for business! Hah! Told you I wasn’t wasting time! […]

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