Gini Dietrich

Three Ways to Use Pinterest for Business

By: Gini Dietrich | January 9, 2012 | 

I’m not going to lie. I’m obsessed with Pinterest. I blame my sister. She’s an enabler.

Since its launch, I’ve been a big proponent of it. It’s, in a sense, an online scrapbook. You find images and videos you like and “pin” them to your online boards.

For instance, I have “must make,” “winter training,” “books worth reading,” “gift ideas,” and more that feed my creativity. But the best part? The “what do you want for dinner” discussion has left our house. Now we just look at the “must make” board and decide very quickly what’s for dinner.

Something like 84 percent of us are visual learners. Pinterest feeds that in a big way.

I’ll admit I avoided it for a long time. I knew there were business applications for it, especially if you sell something visual such as clothes, food, or jewelry, but I knew once I got on there, I’d have to quickly attend rehab. I was right.

But the more I play with it, the more business applications I’m finding.

Following are three things you can do for your business right now.

  1. Hold a contest. When I saw what Samuel Gordon Jewelers was doing with their “Pin It” contest, I was very intrigued. In order to win Honora Pearls, Samuel Gordon encouraged people to visit their website, pin photos of the jewelry to their personal boards, and share with their networks. Because Pinterest incorporates Facebook and Twitter, the sharing capability is automatic and the viral effect is large.
  2. Add the “Pin It” widget to your sites. Just like you have the social network widgets on your website and blog, you can add the Pin It widget. This allows readers and visitors to automatically share something they like on your site with their networks.
  3. Create a company board. The site is still by invite only (let me know if you want an invite), but once you get in, you can create a branded board. While you’re not allowed to blatantly promote your business, you can follow the lead of brands such as Nordstrom and Whole Foods.

Granted, there aren’t a ton of applications for a business-to-business organization, but if you’re thinking about how to share your products and services visually, you’ll want to consider Pinterest. It might be behind-the-scenes shots of your manufacturing floor, the insides of an engine, oxidizer, or gauge, or how-to videos.

Remember most people are visual learners so think about how you can cater to them while showing off the cool things you do.

This first appeared in my weekly Crain’s column.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • This is a bit creepy. I am totally just typing a similar post for Paratus. Ohhhhhhh meeee god! 🙂 Totally in love with pinterest. Wish it wasn’t as addicting.

    • ginidietrich

      @antoniaharler I think it’s good that it’s addicting. That means it has sticking power. Like Twitter. And Facebook. But not Google+.

      • @ginidietrich what is google+?

        • ginidietrich

          @antoniaharler LOL!

  • The nice thing about this is I”m new to Pinterest and still don’t have a full handle on it, but I see the potential, and am including it in a post for either this week or next. Now that you’ve done the homework, I can link back to this one for the part where I discuss Pinterest. Thanks!

    • ginidietrich

      @KenMueller I’m glad I can be your muse.

      • @ginidietrich Well, I don’t know about being my muse, but it was a rather timely post, and helped me out greatly. Wouldn’t want that to go to your head…

        • ginidietrich

          @KenMueller It’s OK, Ken. You can admit it.

        • @ginidietrich not gonna happen. Now if I really wanted to tick you off, I could say Tebow is my muse…

  • I’ve been using it for a while but deliberately make myself forget about it because I lose hours of my life drooling over beautiful things. Am getting back into it now I’m taken the visual route to marketing. And yes, the vast majority of us ARE visual learners!

    • ginidietrich

      @Ameenafalchetto LOL! I can’t forget about it. It’s become my reward at the end of a long day. I love it!

  • katskrieger

    The strikes me most about Pinterest is that more so than any other social network (except Facebook) is that I see so many of my connections in the beta group. Literally dozens of people I went to school with (let’s not talk about how long ago that was) are using Pinterest. The same people who don’t use twitter, who don’t even realize Google has a social platform. It has mass popularity in a way we haven’t seen for a long time. I’m really excited about it. And growing more personally obsessed by it. 🙂

    • ginidietrich

      @katskrieger Exactly! I knew it was going to be something big and beyond the social media chamber when my mom, sister, and cousin kept saying, “I know you’re trying to avoid it, but you really have to check it out!” Fine. I also really love that you get to see a side of people you don’t normally see. For instance, I had no idea a friend of mine loves rabbits, but he has a board for them. It’s really cool.

      P.S. Looking forward to Brian’s post at noon today!

      • katskrieger

        @ginidietrich Me too! I’m really happy with how it came together. Hope everyone feels the same!

        • ginidietrich

          @katskrieger I read it last night and really liked it!

        • ginidietrich

          @katskrieger I read it last night and really liked it!

  • ginidietrich

    @AmeenaFalchetto It’s quite the obsession, isn’t it?

  • Brands that are closely monitoring their clickstream funnel might just see Pinterest prompting initial interest in a product (because of an individual user’s use of the platform) and reward those true influencers (i.e shaping behavior) in some meaningful way.

    • ginidietrich

      @jasonkonopinski I also think it’s going to have significant effect on search.

      • @ginidietrich I can see it definitely having an effect. Another content stream, another source for traffic.

        • John_Trader1

          @jasonkonopinski@ginidietrich If it has an effect on search and SEO value, any business where it may be applicable should definitely be on it.

        • @John_Trader1@ginidietrich Of course, businesses need to decide *how* they’re going to use the platform. It’ll take the savvy brand to recognize when the amount of traffic that is being directed to them via a Pinterest pin. That’ll be the deciding factor, I think.

    • ginidietrich

      @jasonkonopinski I also think it’s going to have significant effect on search.

  • ginidietrich

    @bdorman264 You have any more? I didn’t think so.

    • bdorman264

      @ginidietrich Hey don’t be calling me out; I can’t help it if you aren’t getting any snow and getting crabby…….:)

      • ginidietrich

        @bdorman264 Seriously

  • I also haven’t tried Pineterest yet but thanks to you @ginidietrich I’m going to get started!

    • ginidietrich

      @samtaracollier OMG! You would LOVE it!

  • eatniks

    @mikeschaffer @ginidietrich Im starting to use @Pinterest as part of our social media strategy. Great tool!

    • ginidietrich

      @eatniks It’s also a little obsessive

      • eatniks

        @ginidietrich Pinterest is a little obsessive? Yes… as am I so we make a good team. 🙂

    • mikeschaffer

      @eatniks, @ginidietrich, @Pinterest for the right clients, I see limitless possibilities!

      • eatniks

        @mikeschaffer @ginidietrich It will be interesting to see how it takes shape. For us, it means getting creative w/highly technical content

  • ginidietrich

    @mikeschaffer Yay!

    • mikeschaffer

      @ginidietrich yeah! Outlined it yesterday, drafting today – this will be very useful!

  • StaceyHood

    @jenniferwindrum Where’s my our post invite?

    • jenniferwindrum

      @StaceyHood wha??? “Where’s my our post invite?” Are you talking Pinterest invite, sir….I mean, hottie?

      • StaceyHood

        @jenniferwindrum “ourpost” whatever that thing is you sent Daniel…

        • jenniferwindrum

          @StaceyHood oooohhhh… I know what you’re talking about…don’t need an invite for that, but here’s linky.

        • jenniferwindrum

          @StaceyHood ps….I think “our spot” in kinda a sketchy name. Maybe I’m just dirty minded. Not maybe. I am.

        • StaceyHood

          @jenniferwindrum Mmm…not that impressed with it, pinterest did it first

        • jenniferwindrum

          @StaceyHood Yeah, love Pinterest, but like the Note function on OurSpot. Am using to help “pin” new website ideas & write notes OUTSIde pics

        • ErminiaDilsaver

          @jenniferwindrum Urgent: Writers needed, more writing jobs than we can fill..

  • margaretalmon

    Oh, yes, once I was on Pinterest, it was like “how did I live this long without it.” I use it for blog ideas, because I often write about art, and it’s much more motivating than looking at my list of bookmarked ideas.

    • ginidietrich

      @margaretalmon You know what? You just gave me a great idea. I should totally have a board with blogging inspiration. Thank you!

  • swonderlin

    @TuscCVB_Chrissy thanks for the RT! Hope you have a great week!

  • bradmarley

    There is an ongoing internal debate at my job where we are trying to figure out how (or if) we can use Pinterest to enhance our work. I really like how Nordstrom is using it, but they have a product that fits, you know?

    I do like the contest idea, however. I might steal it. 🙂

    • ginidietrich

      @bradmarley Yeah, I definitely think you have to have a product that is visually appealing. I would think you guys could have some fun with it. Though your department is less cars and more “green” stuff, right?

      • bradmarley

        @ginidietrich Yeah. We are all green. A lot of our news revolves around sustainable facilities and activity, which can be difficult to put into pictures. We’ll see.

      • bradmarley

        @ginidietrich Yeah. We are all green. A lot of our news revolves around sustainable facilities and activity, which can be difficult to put into pictures. We’ll see.

        • bradmarley

          @ginidietrich I don’t know why this comment showed up here, but I can’t move it. Sorry. 🙂

  • Communic8nHowe

    Sounds interesting. Guess, I’m going to have to finally check it out. An invite would be appreciated.

    • ginidietrich

      @Communic8nHowe Sure! DM me your email address.

  • Thank you for giving me even more excuses to be on Pinterest…I will now make it part of my social media strategy 😉

    • ginidietrich

      @Cision HAHAHA! I’m such an enabler.

  • Thanks for writing this! I’ve been hearing about Pintrest for awhile now, and it sounds awesome! We’re looking into it for a client right now. The more I learn about it the more I’m itching to try it out for myself. 🙂

    • ginidietrich

      @makammerer Definitely try it out for yourself. Once you use it for a couple of weeks, you’ll discover ways to make it applicable to clients.

  • Thanks for giving us reasons to be all the more addicted to it…!

    • ginidietrich

      @Hajra You’re welcome! 🙂 And thanks for that hilarious video. I’m definitely going to include it in this week’s Gin and Topics.

  • What say is this Pinterest

    Do I have an Interest?

    With pins and boxes I can share my Oxes

    Share my Oxes with Sam I Am

    Sam I am loves Oxes and Foxes

    And Hotdogs but Ketchup Only

    Not like funny Chicago he says their Baloney

    Now a place for recipes and dreams

    Sam I Am loves Spain and Green Ice Cream

    He likes to pin upon his wall

    He likes to share them with you all

    So what is this Pinterest you say you?

    Its the latest craze for little Gini May Who!

    • ginidietrich

      @HowieSPM I have no idea what to say.

      • @ginidietrich I have been reading Dr Seus to a 6 month old. She doesn’t know what to say either.

  • So it’s like facebook’s time line in format but much more powerful with more utility and more fun?

  • I love Nordstrom’s use of the site, but this could quickly become one of those classic cases of jumping on the bandwagon. Not every business needs to be on every single network available, especially if they are at all struggling to keep up their current (likely the most popular) of the social networks.

    • ginidietrich

      @smccollo Totally agree with you on that. Which is why I said it makes sense if you have something visual to show and it probably doesn’t make sense for B2B.

  • Great post! I love Pinterest. Have you seen what is doing? Love their use!

    • ginidietrich

      @JenFongSpeaks Um, yes. And I’m totally sucked in to both. It makes me crazy how addicted I am.

  • cbaumgarten

    @IowaHawkeyeMeg @ginidietrich @Pinterest @spinsucks Love the idea that companies are hopping on this bandwagon– smart and subtle marketing.

    • IowaHawkeyeMeg

      @cbaumgarten @ginidietrich @Pinterest @spinsucks It’s definitely smart, but not subtle. Esp. b/c we keep blogging about it! Haha.

      • cbaumgarten

        @IowaHawkeyeMeg @ginidietrich @Pinterest @spinsucks Haha okay fair, but more subtle than a screaming billboard or magazine ad.

        • IowaHawkeyeMeg

          @cbaumgarten @ginidietrich @Pinterest @spinsucks True! Sounds like fun but can’t participate until I’m off Facebook. Too many networks.

  • ShellyKramer

    I love Pinterest, too, Gin. And I see some great applications for brands – especially lifestyle ones. I mentioned the other day during an online conversation that I’m not much interested in brands using Pinterest to pimp themselves, but I think there are some great ways a brand can use the board, thoughtfully, and reap some benefits. Another board I’m a fan of is Cabot Coop … but then, they do just about everything well. They’re a brand that really understands community and how to leverage consumers’ love of their products in ways that really make sense.

    I literally have to drag myself off of Pinterest on a daily basis. Just what we both need – one more addiction. Gah.

    • @ShellyKramer I should be a fan of cabot but when I got to know them on the Twitter and I asked about who does their marketing so I can make a sales call since they are not far from my future place of residence I got a very arrogant response. So I immediately became a Fan of NY and Cali Cheese on Facebook in retaliation. lol

      And now seeking other vermont brands to champion in hopes they get big and buy Cabot so I can fire their social media people. See never mess with Aliens always be graceful and nice!

    • ginidietrich

      @ShellyKramer But it’s such a fun addiction! Do you do like I do and tell yourself you can get on there after all your work is done? It’s pretty motivating.

  • My god! Your ‘must makes’ have me drooling.

    • ginidietrich

      @Anthony_Rodriguez Right?! I get hungry every time I look at it.

  • acraKA

    @JulieLech addictive right?!? Lots of good stuff on @pinterest

  • Gah, one more platform to try and avoid. It sounds like it could be a huge time suck that might have value. I have been trying to avoid those for a while now. I don’t hear from too many men about it though.

    • @TheJackB you know you want another time suck. Everyone is doing it.

      Actually Jack most people have figured these time sucks out. Per person usage of facebook is down 50% since April 2010. We all realize we only have so much time in a day.

      But @ginidietrich has 28 hr days so she can spend more time online that most.

      • ginidietrich

        @HowieSPM Stop giving away my secrets!

      • @HowieSPM When I am elected president it will be because I have invented and patented the 32 hour day. More time to do less with is something we all need.

        • @TheJackB@HowieSPM See Jack, I’m skeptical that will work. I have found Parkinson’s law to be too true: work expands to fill the time allotted for its completion. That being said… you could still certainly be elected on that platform. We Americans are an optimistic bunch.

        • @adamtoporek@TheJackB@HowieSPM@ginidietrich My plan is to start using Pinterest, get Howie following me, and start pinning nothing but stuff from Facebook.

        • @KenMueller@TheJackB@HowieSPM And Mashable Ken… don’ forget Mashable.

        • @adamtoporek@TheJackB@HowieSPM oh yeah. That would be sweet. this could be fun.

        • @adamtoporek@KenMueller@TheJackB that would totally make my 2012!

    • ginidietrich

      @TheJackB You don’t hear about it from many men yet because it touts itself as an online scrapbook. Men, typically, don’t scrapbook. But I have lots of guy friends on there who post things for work and play (cars, watches, rabbits, etc.).

      • @ginidietrich@TheJackB CRAP! Stop giving me ideas woman! Watches! See ya in a few hours. Dadgummit!

      • @ginidietrich I could see how that might be interesting…maybe.

  • Another interesting feature of Pinterest which shows enormous potential for brands, is the ability to create collaborative boards with several other users. I think once more orgs take advantage of this platform and figure out how to best utilize its features, we’ll be on the verge of Pinapalooza.

    Oh, and Gini? If you do decide to start a PA: Pinterests Anonymous group for us addicts, let me know. I figure I show promise for recovery since I’m past the initial “denial” stage. (“My name is Jacque, and I have a problem…”)

    • ginidietrich

      @jacque_PR I’m not sure I want to go to rehab. Can’t we just be addicted?

  • mariafullofmace

    @ginidietrich me too I love it! #Pintrest

    • ginidietrich

      @mariafullofmace We’re obsessed together

  • amandaelliot

    @ginidietrich I’m obsessed too! Great article on a practical application of #Pinterest!

    • ginidietrich

      @amandaelliot We’ll all see one another in rehab

  • ILYQuintero

    @ginidietrich Have a great Monday!

    • ginidietrich

      @ILYQuintero You do the same…now that it’s half over!

  • johnmorgan

    @ginidietrich my wife has been using and addicted to Pinterest since day one.

    • ginidietrich

      @johnmorgan I’m sorry. Send her to my rehab.

      • kirstenwright

        @ginidietrich @johnmorgan It is really addicting…it’s so unfair!

        • ThatSocialDude

          @kirstenwright @ginidietrich @johnmorgan Maybe I need to finally start using that darn thing! 😛

        • ginidietrich

          @kirstenwright It’s TOTALLY addicting

    • SmokinHotPR

      @johnmorgan @ginidietrich I was curious about Pininterest. What is so cool about it? Curious.

      • ginidietrich

        @SmokinHotPR Pinterest totally feeds your creativity in a way I’ve never experienced

        • SmokinHotPR

          @ginidietrich Thank you.. cool!

  • DTCchicago

    We love Pinterest at DTC, it’s starting to get a little spammy, but I think the people running Pinterest are doing a great job trying to keep it natural and organic. I have had the pleasure of discovering really positive conversations going on about some of our clients on Pinterest – and we have been able to add to those conversations and keep them going over time. If anyone is working with websites that showcase visually engaging content, the time to get on Pinterest was yesterday! Sign up now!

    (also you can get AMAZING recipes off of Pinterest – if you are into cooking it is a great resource – warning: if you browse food related boards you WILL get extremely hungry)

    • ginidietrich

      @DTCchicago You’ve seen some spam?? I’ve been insulated by that so far. Tell me more about what you’re seeing.

      • DTCchicago

        @ginidietrich We’ve mainly been seeing it with e-commerce stores looking to get links for particular products. It’s not really a valuable way to go about link building – but some big wigs in the SEO world wrote about how it could be a great new source of links (it’s not IMO) and some spammers jumped on the band wagon – here is the article recommending Pinterest for link building

        • ginidietrich

          @DTCchicago Oy.

  • MicaelaFiorito

    Hi Gini! Thanks for this post! I’d like to test Pinterest for business purposes, but i still have not the invitation 🙁 Can you help me to find out one for me? I would thank you soooooo much!!! 🙂

    • ginidietrich

      @MicaelaFiorito Absolutely! Either DM me on Twitter or FB message me your email address. Or you can leave it here, if you don’t mind the world seeing it.

  • Pinterest is new to me. But the concept is interesting for sure. I will check out the service now. That reminds me – how much I liked my orkut account – especially glancing through all those friends scraps… 🙂

    • ginidietrich

      @Raj-PB Oh yes! It’s like Orkut on steroids!

  • Communic8nHowe

    @lauren_dugan Are you on Pinterest? I’m getting an invite soon.

    • lauren_dugan

      @communic8nhowe No I’m not yet! I’ve just been keeping tabs on it from the sidelines – I would be very interested in trying it out 🙂

      • Communic8nHowe

        @lauren_dugan I’ve sent you an invite!

        • lauren_dugan

          @communic8nhowe Thanks so much, I got it! Just signed up, can’t wait to start.. pinning? hehe

        • Communic8nHowe

          @lauren_dugan Pinning sounds good to me–at least until I get corrected. Looking to use “Pin It” for Chrome.

    • Supportwing

      @Communic8nHowe You’re getting an invite now. Here’s an invite! enjoy. 🙂

  • ginidietrich

    @Robin_CE Get on there!

  • ginidietrich

    @prweb Love, love, love me some Pinterest.

  • ginidietrich

    @JulieLech LOL! I totally just gave you fodder for using Pinterest during the day

  • ginidietrich

    @DesignSpike Not 110%?! I have work to do

  • ginidietrich

    @tie_xchange For you, Pinterest is perfect!

  • ginidietrich

    @aimoboot I’m really just giving you a reason to use it during the day

  • jeffespo

    @ginidietrich I am not cool enough for that site

    • ginidietrich

      @jeffespo Do you want an invite, BF?

      • jeffespo

        @ginidietrich oh baby

      • jeffespo

        @ginidietrich TY lady now I am stalking you there as well

        • ginidietrich

          @jeffespo Fair warning: I am obsessed with it

  • ifdyperez

    Sigh, I joined today (finally). I am holding you to it! 🙂

    • ginidietrich

      @ifdyperez You will LOVE it!

  • emcardenas

    @ginidietrich Love it! Thanks Gini 🙂

  • lindsayfg

    @ginidietrich Thanks, was wondering how I could use @pinterest for work. Now to just get clients to try it.

    • ginidietrich

      @lindsayfg If you have clients who have something visual to show, they should try it!

  • MikeSchaffer

    I’ve been playing with Pinterest for a few weeks, @ginidietrich , and I like what I see. There is so much marketing potential for “pin boards.”

    I see two major hurdles for it to overcome:

    1) The heavily female skew. rachaelgking said she heard it’s officially 59% female, but taking a look at posts, it seems closer to 85%. Not a bad thing, and it could become a network strong in young adult female demos. But for it to reach broad appeal, it needs a larger male population.

    2) The photo-only issue. Right now, Pinterest only pins photos. Image the power of a pin-board featuring photos, videos and text? That would give brands an even stronger voice.

    These are hurdles, not obstacles, though. It’s captured the attention of an audience segment and seems to be catching fire!

    • @MikeSchaffer@ginidietrich Here’s the Mashable article claiming 59%: I’m definitely calling BS on that one.

      And @MikeSchaffer , Pinterest does indeed do videos! I think they added that feature a few months ago. No text, though.

        • ginidietrich

          @rachaelgking HAHAHAHAHAHAHAH!!!

      • ginidietrich

        @rachaelgking@MikeSchaffer I agree it’s skewing heavily female. I think the reason is because they call themselves an online scrapbook and, well, men don’t typically scrapbook. But Rachael is right – you can pin videos. I’m going to try something with this blog to see if it has any effect on SEO for text heavy content.

  • I try and try to stay away just for this very reason – I’ve now been there for several, a few, a couple, oh I don’t know how many hours! Gah! Curse you, Ms. Gini!

    So far I’m mostly just having fun with it, meeting people, building up my network. I am listening closely, however, to smart people such as yourself for tips on promoting my business there. 😉

    • ginidietrich

      @LisaMarieMary I’m seriously addicted. I’ll bet I spent 30 hours on it during the holidays.

  • heidirettig

    Hey! I want an invite to the company boards. I love Pinterest – my graphic design consultant puts up boards of packaging designs for me to review. Plus all the fun stuff…

    • ginidietrich

      @heidirettig Either DM me or FB message me your email address. I’ll be happy to get you an invite.

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  • CeciliaCove

    Three Ways to Use Pinterest for Business via @SpinSucks

  • ryancox

    I just heard from a very reliable source (a good friend) that he has seen on his own account, and confirmed with friends, that Pinterest is auto followng people for users insinuating intrest in others thus creatng activity/growth. <That’d be a shame because I am really digging Pinterest!

    • ginidietrich

      @ryancox Interesting…I haven’t noticed that, but I did notice I’m collecting follows from people I don’t know.

    • katskrieger

      @ryancox They do auto follow from your contacts…I linked mine to FB and it auto-followed my friends on it already. But I didn’t mind that so much. IDK. Brings up a few issues I guess.

      • @katskrieger@ryancox i followed some of my FB connections but it really cool to see unknown people follow you just because you pinned something intersting

  • NicoleGSimonds

    @ginidietrich saw this article and loved it! Plan on putting the tips to good use!

    • ginidietrich

      @NicoleGSimonds I’ll see you in rehab!

  • inspiredtoshare

    @brandonmeves awesome, thanks!

  • ginidietrich

    @adamtoporek Now you have 198!

    • adamtoporek

      @ginidietrich Too many! But I’ll still DM you about invite. Imagine a world with just YouTube and Twitter… sounds like heaven 2me. 🙂

  • As usual, I am a late adopter and actually just getting in Pinterest this weekend so I haven’t really done anything with it yet. However, without doing anything I have picked up a handful of follows and most are people I know but a few I don’t……of course, I’m not that picky so I will probably welcome them all.

    I do like the books worth reading idea…………

    • ginidietrich

      @bdorman264 And the food! Check out the food!

    • @bdorman264 dude have you checked out panasonics new 8 track tape player. It rocks. But my BeeGees tape is having trouble.

  • feliciahudson

    Gini, I recently got an invite and signed up, but haven’t had a chance to pin anything yet. From the way you’ve described it–and what I’ve already seen–I, too, predict I’ll soon be addicted. Thanks a lot for promoting yet another thing to compete for my time and attention! 😉 In fairness, you did introduce me to Evernote, which has turned out to be a productivity gem, so I guess it evens out. 🙂

    I do see Pintrest being useful for nonprofits as well though.

    • ginidietrich

      @feliciahudson OK. So next tool I recommend will be something that gives you time back…to make up for this.

      • @ginidietrich @feliciahudson , you could try Rescue Time. It is swell for keeping a track of where you spend your time online.

        Every day I look at the pretty bar charts and am absolutely gobsmacked by how my time leaks. And as you become aware, you can clamp down on time wasters

  • matthixson

    I may not be as obsessed as you Gini but I agree that there is a major opportunities for business here – especially if there product has a visual element. I posted a picture of the new Range Rover Evoke on my Pinterest the other day. I think the design of the car is amazing so I pined it. My email went nuts over the next 8 hours with people repining and liking it. It was amazing to me. Range Rover should be in there engaging with these people – they are possible customers. I agree with you – very addictive. The other site I love like this is

  • matthixson

    I may not be as obsessed as you Gini but I agree that there is a major opportunities for business here, especially if there product has a visual element. I posted a picture of the new Range Rover Evoke on my Pinterest the other day. I think the design of the car is amazing so I pined it. My email went nuts over the next 8 hours with people repining and liking it. It was amazing to me. Range Rover should be in there engaging with these people – they are possible customers. I agree with you – very addictive. The other site I love like this is

    • ginidietrich

      @matthixson Oh nooooo. Please do not give me another site to check out! Dang it.

  • Communic8nHowe

    @asanchez82 Yes, it is interesting. I’m now exploring Pinterest. Thx for the RT.

  • BenjaminHofmann

    I’m a man and I enjoy Pinterest to store any manly ideas I find. It is interesting to think about using it for business and I enjoyed your article. One thing I like about social media in general is someone or some organization can’t be too irritating or they will be “unfriended”. It forces businesses to look at marketing totally differently. This new way of marketing is difficult to determine effectiveness. How would someone track how effective their efforts on Pinterest were? I know you can track referring web sites using traditional web analytics but what other ways can you track marketing efforts on Pinterest?

    • ginidietrich

      @BenjaminHofmann I’m not sure how to track (yet) outside of Google analytics. I’m testing a few things, but haven’t gotten definitive answers yet.

  • trophycupcakes

    @morganneh @ShellyKramer Thank you Morgan! @trophycupcakes loves Pinterest! Thanks for sharing that article. #MoreIdeas

  • Just a quick correction to No. 2: The “Pin It” button you linked to is a bookmarklet for users’ browsers. So if I add this button to my Firefox or Chrome, I can Pin a page quickly.

    If a widget or Share It-type button exists for sites/blogs for Pin It (like the Like or Tweet buttons), please let me know.

    • @Wade Kwon I believe the button you’re referring to is listed on the same page ( Try scrolling down, past the “Pinterest for iPhone” app link and you should find an assortment of badges, either for following a Pinterest account or pinning your posted images, that you can embed on your site or blog.

      Hope that helps! 🙂

    • @Wade Kwon

      I believe the button you’re referring to is listed on the same page ( ). Try scrolling down, past the “Pinterest for iPhone” app link and you should find an assortment of badges, either for following a Pinterest account or pinning your posted images, that you can embed on your site or blog.

      Hope that helps! 🙂

  • jkozuch

    @EdenSpodek @doctorjones I haven’t, but I’ll check that out right now. @ginidietrich @pinterest

    • jylui

      @jkozuch I cannot talk @Pinterest up enough.

      • jkozuch

        @jylui I wasn’t overtly excited about it, to be honest. But when I saw what some of my friends were sharing, I got into @Pinterest more.

        • jylui

          @jkozuch the amount of stufff curated on @Pinterest now is staggering. A quick search and who knows what other graphs etc you’d find

        • jkozuch

          @jylui It certainly is. Seeing alot of great content from my network on there. @Pinterest would be a neat tool for creating mood-boards.

        • jylui

          @jkozuch it’s mostly what I use @Pinterest for. It’s entirely addicting once you start. Enjoy!

      • jkozuch

        @jylui What can I say? I’m every product marketer’s dream! cc @Pinterest

  • PRSANewPros

    @AmyL_Bishop Thanks for the RT Amy!

  • chirafisiyjnw6
  • Good ideas. Seems obvious when you see maddiegrant ‘s board for Humanize.

    • ginidietrich

      @Tinumaddiegrant Or Jen’s board for SMAC.

  • franceskadion

    @VMasseGagne sujet d’actualité…tout de même fière d’avoir publié la première! ahah

    • VMasseGagne

      @franceskadion Hahah! Et tu fais bien! Je surveillerai: il y a plus que matière à développement!

  • CoburnsExclusiv

    @abbynicole1204 just started doing all of these things for my business! Loving it! #brandchat

    • abbynicole1204

      @CoburnsExclusiv Awesome! You’re already ahead of the game then 🙂

  • LNMiner

    RT @britmorse Three Ways to Use Pinterest for Business – via @SpinSucks

  • ginidietrich

    @hackmanj Are you trying to jack up that post’s numbers?

    • hackmanj

      @ginidietrich hehe, I had it queued the day it came out (buffer ftw!) 🙂

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  • StacyHamm

    @KahanPromotions @ginidietrich thanks Barry!!! You are on top of it!

  • StacyHamm

    @KahanPromotions @ginidietrich thanks for the tip! Followed & followed back 🙂

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  • Still sending invites, Gin? Please, may I? Thanks.

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  • Great post, yes, love an invite! Thank you. 🙂 esta email @sheconsulting

    • ginidietrich

      @sheconsulting On its way!

  • Lori_Pelletier

    @PhilOllenberg Ooooooohhhh….. Ya, you definitely probably shouldn’t have shared that! #URSMUG

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  • Mark Madere

    Thanks for sharing some ideas about Pinterest. When I first starting looking at it, I just didn’t see any value for creating pin boards and how it might help my business. A few weeks later, a friend starting telling me all these “Ninja” ways she was actually making money with her pin boards! And it is way easier than anything she’s ever done with other Social sites like Facebook, Twitter and all the other “Johnny-Come-Latelys” that keep popping up on the Internet.

    So wanting to know more, I found a fantastic video that shows some really clever ways to easily make money with Pinterest. I wasn’t thrilled I had to pay some cash for it but for $7 and change – the valuable knowledge I gained is worth hundreds of times that price. Just be aware that if you want to invest in the 45 minute training video – the price rises with every sale – so don’t wait long to check it out.

    Oh, here’s the link to the video:

    Have fun!

    Mark Madere

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  • Al_Winmill

    @KatieMHutton you’re not pinning up a storm yet??

    • KatieMHutton

      @al_winmill Not at all … I know I would become so addicted!

  • SpinSucks

    @suzicraig Very cool. if you end up with a case study on it, please let us know. We’d love it for Spin Sucks or even @spinsuckspro.

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  • monyhussein

    [URL=]شركة تنظيف موكيت بالخبر[/URL]

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