Gini Dietrich

Top 5 Stories for Week Ending Nov. 19, 2010

By: Gini Dietrich | November 19, 2010 | 
17

Mr. D told me last night he can’t wait until it snows just so I’ll stop talking about why we don’t have snow yet. But did you know that Chicago had snow on October 16 last year? It’s November 19 and it’s supposed to be SIXTY DEGREES on Monday.

Bah humbug, is what I have to say! I WANT SNOW! I told Mother Nature yesterday if we don’t have snow by Thanksgiving, I’m never speaking to her again. My friend Michelle Olson doesn’t think that threat is likely to work.

What does this have to do with the top five stories for the week ending November 19, you ask? Not a darn thing! I just want snow! And now that you’ve made it this far, I’ll reward you with five outstanding pieces of news you will be glad you didn’t miss.

5. A Hilarious Animated Take On the Federal Reserve. This is the best six minutes you will spend all week. It is an animated video on printing money, deflation, and saving the world’s economy. It’s a bit tongue-in-cheek, but if you don’t understand how inflation, deflation, printing money, increased costs, increased taxes, and decreased stock prices affect our economy, this is an easy way to understand how the Fed is working to “save” us without any real experience.

4. Why You Should Treat Your Employees Like Children. This initially caught my attention because I was SHOCKED a business leader expert would suggest treating adults like kids, but it’s just a sensational headline (and it worked). The content is great, in terms of fostering creativity, collaboration, honesty, and innovation.

P.S. Did you know Encyclopedia Britannica has a blog?! The times really are changing!

3. Holiday E-Commerce to Hit $38.5 Billion. You MUST check out these stats from eMarketer on the 2010 projected holiday sales! Even though economists are saying we’re headed for a double dip in the economy, these numbers show consumers are spending money. Which, BTW, is EXCELLENT news!

2. Too Much Start-Upping? I really hope Les McKeown wasn’t talking to me when he wrote this Huffington Post piece. We’ve had Project Jack Bauer going for 18 months, Les! Plus, if I don’t launch this new business in May, I will actually go crazy. So I fit that mold.  If you work for a start-up, are planning on building a start-up, or just don’t understand that market, this is a great piece on what happens when there is an influx of businesses, which causes a bubble, which inevitably bursts.

1. How Neuromarketers Tapped the Vote Button In Your Brain to Help the GOP Win the House. I don’t think it will come as any surprise to most of you that I sit more on the liberal side than on the conservative side (except when it comes to money, which I guard with my life so I can spend it on ridiculously expensive shoes). So we talk internally all the time about how it was that the Democratic party lost on, what we see, lack of communication. We are, after all, communication experts and can’t understand how a party doesn’t talk about the good they are doing for the country.

Regardless of your politics, this is a great piece from Kevin Randall that shows how politicians are using neuromarketing to help us make more informed decisions. Better understand it, both as a consumer and a marketer (thanks to Christopher Burgess for sending this to me this morning).

Have a great weekend…and a very happy Thanksgiving!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • lesmckeown

    Of course I exempt Project Jack Bauer from my HuffPo analysis, Gini. Having had the opportunity to discuss it with you, I know it doesn’t fit any of the 3 category errors I discuss. Plus, you’re in charge of it, so how can it not succeed?

    Seriously, thanks for including the post. I’m flattered and smugly pleased.

  • ginidietrich

    @lesmckeown I love that you added “smugly.” LOL! You win. For the day.

  • @lesmckeown Great article. Literal LOL on the Twilight reference. 🙂

    And SEE GIni – he IS nice to you 🙂

  • ginidietrich

    @RandomShelly Dear Shelly, I AM GOING TO KILL YOU IN WORDS FOR INFINITY. Much love, Gini @lesmckeown

  • lesmckeown

    @GiniDietrich @RandomShelly Thanks you Shelly, you’re very kind. Gini, look that up. It’s under ‘K’ in the dictionary.

  • @GiniDietrich Dear Gini, you MAY have the stats in your favor at the moment, (though I say we are relatively even in wins).. However, I am ahead in the current game. {BIG cheshire grin} @lesmckeown

  • @lesmckeown You’re welcome! and I just told Gini that you were nice to her and you make her look up KIND.. LOL @GiniDietrich

  • ginidietrich

    @RandomShelly @lesmckeown You both are MEAN. That’s under “M” in the dictionary.

  • aflandry

    Being new here, I have one crucial question : What is Project Jack Bauer and is David Palmer involved?

  • PeterGault

    Oh… Gini, I’m so sorry. Have you been trying to reach Mother Nature? I’ve had her helping with my grilling and smoking in the back yard. True, this year we’re skipping our tradition of smoking a turkey but there’s the side of beef and three pork shoulders to smoke and, well, Mother Nature, sweet as she is, has promised to help me get all that done next week.

    I’ll be sure and give her a message for you. “Gini needs snow” .. Is that it? I’ll ask her what she can do but it may be a week or two before I’m done with her help. We’ve got to finish the bathroom renovation this week and we’re starting on the kitchen the Monday after Thanksgiving weekend …. If I can get her to toss you a few flurries downtown near your office, will that hold you over? …

    ( 😉 😀 with tongue in cheeck …)

  • HowieSPM

    It is amazing that B2C E-Commerce is still such a teeny part of overall Commerce after all these years. That is because shopping online takes about 10x longer than going to a store. Until we can shop a store exactly like we do in person while online this will still be the case.

    It would take about an hour to shop a full supermarket aisle online…but only 5 mins in person. That is a huge disadvantage. On a bright note I know how we can shop like that and spent 4 days researching patents, (try it…you will not like it!) and it seems they exists in various forms. So back to not being a billionaire. Sigh.

    I also think we are ridiculed in this world for being such a devout country while Christmas proves we only care about money. Its our biggest religion here. And pretty embarrassing what goes on between thanksgiving and xmas. And that is why no one out the US takes us very seriously.

    That said I had better get that New Vtech Toy Story 3 Buzz Lightyear Laptop

  • ginidietrich

    @HowieSPM I can shop at Peapod, and have my groceries delivered, in less time than it takes me to walk to the grocery store. But you’re right about most shopping…it does take longer. But for someone like me, I’d much rather shop online than fight the crowds so I’m OK with it taking a little longer.

    My friend patrickreyes has a friend who didn’t grow up in the U.S. and they were having a debate over saying “Happy Holidays” or “Merry Christmas.” His friend said that in other countries your religion can’t be discussed so we should be thankful we can say either here and people should not be offended if someone says Merry Christmas and their Jewish. That has nothing to do with Christmas proving we only care about money, but you get my point.

  • ginidietrich

    @PeterGault Oh I’m getting snow on Thanksgiving. Mother Nature already confirmed it!

  • ginidietrich

    @aflandry With you being new here, you can ask funny questions like that! Project Jack Bauer (named after my dog, not Keifer Sutherland) is a start-up we’re building that is launching in May. Thank you for asking!

  • ginidietrich

    @aflandry P.S. I’m having your site translated right now so I can figure out what you do!

  • aflandry

    @GiniDietrich When your dog chew on something he souldn’t, do you shout “Drop your weapon” in a menacing tone? 😛

    To answer your question about what I do, I am a web developper working on a few web apps. One is a specialised e-commerce and logistics solution for community supported agriculture networks, another is for costs management / hr automation for restaurants and caterers and I’m working on another for a specific segment in the travel space…

    Good luck with your startup! How can it not succeed with a name like that!

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