Gini Dietrich

What is Peach and Why Should I Care?

By: Gini Dietrich | January 13, 2016 | 

What is Peach?By Gini Dietrich

Alright, boys and girls. We’re in the second week of the new year and we already have two new social networks. The first is FireChat (which I’m not sure I’ll talk about…ever) and the second is Peach.

What the heck is Peach, you ask? It is being billed as a cross between Twitter and Slack (my favorite!).

I’m not sure I’d go that far.

Yes, you have threaded comments. Yes, you can easily add GIFs (and who doesn’t want to easily add GIFs of Robert Downey Jr.?). Yes, you can comment, like, and share.


You also can wave, send cake…times 100, boop, quarantine, blow a kiss, put a ring on it, or hiss at your friends.


In fact, a friend posted on Facebook, “Who is on Peach? I want to cake you.”

So there you have it. I want to cake you!

What is Peach?

It really is exactly what you’re already sharing on Twitter, Facebook, Instagram, or Snapchat (or all of the above)…with the addition of being able to cake someone.

If you have a person’s username or phone number, you can add them. If you want to get your other friends on there, all you have to do is tell them…but you do have to have their phone number.


There isn’t really more to it. It’s not hard to use. I think the reason it’s getting so much attention is because the Vine founder, Dom Hoffman, created it.

What Makes Peach Different?

Peach has the Magic Words I mentioned above (I want to cake you!), which are special commands similar to Slack.

You can add unique updates such as GIFs (Robert Dowey, Jr., FTW!).

You can Shout (say something with big words) because we all clearly need help with big words.

You can draw, but have you ever seen someone draw with their finger on a phone screen? It’s not pretty. Although, I do have a lovely heart that I drew in my feed.

You can add your fitness achievements.

You can also share where you are, add the movie or TV show you are watching, the game you are playing, or the book you are reading.

If you don’t have any idea what to post, you can click a lightbulb to give you ideas.

So…yeah. It’s Facebook, FitBit, Spotify, Twitter, and Slack all rolled up in one. Not so different than anything else out there, but having it all in one spot could be compelling.

Why Should I Care About Peach?

Truthfully, I’m not sure you should.

In Danny Brown’s words:

While it might sound fun, for me it simply instills a “meh”, and led to the comment that my username on Peach will be @couldntgiveanymoreshits.

I kind of feel the same.

That said, I installed it on Sunday and started using it with Martin Waxman and Joe Thornley during our Inside PR recordings.


I’ll give it a month and report back if my mind has changed.

But for now, I would say check it out if you want (and only if you have an iPhone), but don’t go into it with lofty expectations that it’s going to stick or that it will replace your other social media activities.

If you do check it out, add me. I’m ginidietrich on there and I will cake you!

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • The HISS option is the one that is making me chuckle right now! 🙂

  • biggreenpen I will hiss at you!

  • lmwhite92

    This is the second blog I’ve read on Peach today… I think it might be time to at least give it a go! See you there!

  • Yesterday was the first I’d heard of Peach and ironically, that article discussed how it was already dead ( four days after it launched/peaked. Do we honestly have the time and mental capacity to devote to trying another fly by night app? I may have to be a late adopter on this one…

  • ginidietrich

    RogerFriedensen I will cake you!

  • lmwhite92 I will cake you!

  • KristenDaukas Or a never adopter…

  • Dude, I have work to do.

  • Angie Finley

    Ok, I’m on there. Not sure what I’m doing but if it involves cake that doesn’t pack on the pounds, I owe it to myself to give it a go!

  • Angie Finley

    ginidietrich how do you edit posts? Two posts in and I’m already embarrassing myself with typos. And I kinda feel like I’m back in junior high school, standing around watching the cool kids dance. LOL

  • Angie Finley LOL! I just read your comment out loud in the meeting I’m in. I don’t think you can edit posts. I just tried and the only thing I can figure out is to share or delete.

  • rosemaryoneill It’s ridiculously easy.

  • Angie Finley

    ginidietrich Angie Finley ginidietrich Blerg! If I can’t avoid making a fool of myself by editing, I have only this to say– “That’s a deal breaker, ladies!”

  • Angie Finley Well, at least you can hiss and shout about it!

  • Angie Finley

    ginidietrich Angie Finley Truth! I’m going to play around with it a little more later. I’m still trying to figure out what a boop is so I better study up before I get all crazy with it.

  • RogerFriedensen

    ginidietrich Aww shucks, Ms. Gini. Actually I just mentioned Peach at PRSA board mtg this am. They were clueless. So I sent this to them.

  • I cake this article.

  • CTrappe I boop you!

  • This reminds me of the old poke on FB – not compelling enough to make me join but thank you for the overview. All the others I read didn’t really make sense to me (and then made me feel old!).

  • garykarr

    ginidietrich SpinSucks details are fuzzy

  • jenhp Oh, we’re old. But we can also be cool! And now I want to go poke someone.

  • ginidietrich

    RogerFriedensen You are the cool kid!

  • I’m still mastering Slack (which I love) and hope to add in SnapChat this year. So, yeah – continuing the game of catch-up!

  • garykarr

    ginidietrich SpinSucks also, Ello, is it me you’re looking for?

  • TaraGeissinger I LOVE Slack. I would marry it, if I could.

  • ginidietrich

    garykarr Hang on… you have to watch this. SpinSucks

  • Peach

    StaceyMacNevin SpinSucks I know you mean the messaging app but we foodies would love to dance!

  • patmrhoads

    My process when a new social platform comes out:
    1. Ignore it.
    2. If it doesn’t go away, find a brief synopsis, then go back to ignoring it.
    3. If it still doesn’t go away, find out if anyone I know is using it, see what they think, and then briefly consider using it before deciding to ignore it some more.
    4. If ginidietrich writes a blog post telling me how great it is (minus points for multiple RDJ references), then I run out and try it.

    Sigh. Looks like I better go check out this “Peach” thing. 🙂

  • patmrhoads

    Oh, wait. Only on iPhone. Nevermind. Looks like I’m off the hook.

  • patmrhoads LOL! Get an iPhone.

  • EdTechSarah

    ginidietrich SpinSucks Why does “I will cake you” sound so irresistible? I have to try it just to know for certain

  • ginidietrich

    EdTechSarah I will boop you! SpinSucks

  • EdTechSarah

    ginidietrich SpinSucks my username is @ heregoesnothing

  • After playing with Peach (.cool!!) for an hour or so this afternoon, I began having a strong sense of deja vu. Then it hit me: Peach (.cool!!) is like the old app, Path (.nolongercool!!), after a couple of upgrades. Even if the team works the kinks (like the no text wrapping thingie) out in future updates, I have a hard time seeing folks dropping established sm channels – like Slack, FB or IG – in sufficient numbers to make Peach financially viable (or more important to the developers, financially buyable…).

    Then again, what do I know? I seriously thought Google couldn’t bungle Google+.

  • You can “cake me” any time. 🙂 You’re dedicated if you’re going to give it a month. It’s got some cool features and for me it’s a cross between “meh” and “fun”. Useful? Not sure. How long will I play along? Not sure. If I can cake you, maybe I’ll give it a month too. So far it’s been four days. Another friend mentioned she heard it was like SnapChat for grownups and for the life of me, I can’t get into SnapChat which. And after taking this quiz ( and only getting 15/25, I’m very confused. 😉

  • ginidietrich patmrhoads Today they announced an Android version is coming out soon.

  • garykarr

    ginidietrich SpinSucks Cute!

  • RogerFriedensen Yeah, I’m with you. It’s not compelling enough to make me drop anything I’m actively using for it.

  • ginidietrich TaraGeissinger Tara…I’ve been contemplating playing with SnapChat lately too. If you do it, I’ll do it.

  • KateNolan

    So, the fuzz has worn off already, eh?

    Hello? Is this thing on?

  • SuziC

    But… there’s CAKE!!!  How can it be all bad? 
    That said, I give Facebook about 6 weeks before if begins developing a new Peach like feature for FB.