Until recently I wasn’t familiar with Kiehl’s products. Because of Brad Pitt, I now know that Kiehl’s is a beauty and cosmetics maker known for its old-school, natural formulas and minimalistic packaging. Read full article: http://thecycle.prweekblogs.com/2008/08/19/kiehls-taps-pitt-for-cause-marketing-effort/.
I have always tried to do my small part to be “green”. My hat is off to Kiehl’s and Mr. Pitt for their collaboration to launch a new product, Kiehl’s Aloe Vera Biodegradable Liquid Body Cleanser that will have a 100% recyclable container and is completely biodegradable.
Mr. Pitt will not be paid and 100% of the profits from the sale of the product will go to JPF Eco Systems, a green charity that Pitt created with Kiehl’s. I hope this is a successful collaboration so that other celebrities take notice and join the “green” team. Let’s face it – consumers love celebrities. It appears – at least to me – that Brad Pitt and Angelina Jolie are genuine in their efforts to make our world a better place. by Patti Knight