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Arment Dietrich

An unpaid celebrity is rare and refreshing

By: Arment Dietrich | August 20, 2008 | 
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   Until recently I wasn’t familiar with Kiehl’s products.  Because of Brad Pitt, I now know that Kiehl’s is a beauty and cosmetics maker known for its old-school, natural formulas and minimalistic packaging.  Read full article:  http://thecycle.prweekblogs.com/2008/08/19/kiehls-taps-pitt-for-cause-marketing-effort/.

I have always tried to do my small part to be “green”.  My hat is off to Kiehl’s and Mr. Pitt for their collaboration to launch a new product, Kiehl’s Aloe Vera Biodegradable Liquid Body Cleanser that will have a 100% recyclable container and is completely biodegradable.  

Mr. Pitt will not be paid and 100% of the profits from the sale of the product will go to JPF Eco Systems, a green charity that Pitt created with Kiehl’s.  I hope this is a successful collaboration so that other celebrities take notice and join the “green” team.  Let’s face it - consumers love celebrities.  It appears – at least to me – that Brad Pitt and Angelina Jolie are genuine in their efforts to make our world a better place.   by Patti Knight

 

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