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Arment Dietrich

Corporate Spin Comes in Disguise

By: Arment Dietrich | September 11, 2006 | 
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In yesterday’s St. Petersburg Times, Washington bureau chief editor, Bill Adair, discusses what corporations are doing to receive “independent and credible” coverage from reporters.

They are paying for it!  GASP!

The article draws three examples of how big corporation views wind up on the opinion pages of national newspapers.

One, my favorite, says that James K. Glassman, a prominent syndicated columnist, denounced Super Size Me in many articles, columns, and op-eds.  A quick Google of his name shows that McDonald’s is a major sponsor of his Web site called Tech Central Station.

Are there PR people out there who would advise their clients that this is a good idea?  If so, I’d like to hear from you.

Until I am convinced otherwise (and it’s highly unlikely that will happen) I am moved to say how appalled I am that some journalists would run something without checking their sources.  It’s our job, as PR professionals, to make the job of the reporter easier, but this takes the cake!

I hope that PR professionals read Mr. Adair’s article and provide ALL information to the journalists they pitch; even if it’s negative.  In the end it will help your story and could potentially avert a crisis.

Click here to see the complete Times article.

1 comments
Ben Roberts
Ben Roberts

RIGHT ON! Newspapers, and to an even greater extent magazines scare the crap out of me, with the content they push without disclosing the real motive behind it.

Hopefully people will be mindful of this especially with midterm elections round the corner and newspapers and television news programs quick to jump on, or behind certain candidates. Especially fun here in NC where the smear campaigns started a year ago...and candidates do all they can to get the dirt on the other guy out to everyone:
http://www.thesylvaherald.com/taylor-052500.htm

Good start to a great site!

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  1. […] published twice on September 11, 2006 – once at 11:35 p.m. and once at 11:38 p.m. I have no idea why we did that. I suppose we had a lot to say in three minutes, close to the […]