Gini Dietrich

Does Social Media Belong to PR?

By: Gini Dietrich | September 24, 2009 | 
34

Identity Crisis

I’m having an identity crisis and I need your help.

It’s no secret we’ve changed our business model this year to incorporate social media into our traditional communication firm. All along I’ve been saying that PR deserves a place at the social media table, that so much of it is about relationships and messaging, which is what our industry has been doing for centuries.

So why is it, then, that the PR industry isn’t all over this? The global PR firms have begun to hire social media planners or experts to help them, but it seems like it’s just a “have to do this so we’ll hire someone” kind of thing. I’m not sensing a strategy or a change in the way the businesses operate, mostly because I think even the big firms look at social media like most companies – they don’t get it and don’t like giving up control of the message (which we know is just a perception).

Am I off my rocker or do we have a severe competitive advantage now that our business model completely incorporates social media….and has for a year?

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

Trackbacks

  1. […] Dietrich wrote on the F.A.D.S. blog that PR and advertising are both using social media right now on behalf of their clients. She makes the case that although advertisers are beginning to use these platforms to obtain […]

0 Shares
Tweet
Share
Share
+1
Pin
Email
[postmatic_subscribe_widget]
[postmatic_subscribe_widget]