Arment Dietrich

News Releases Are Old News

By: Arment Dietrich | March 18, 2008 | 

Blog written by Thomas Short

There are many ways to send and receive news these days — phone calls, emails, Internet, newspapers, television, and radio, heck even a message by bottle.

If, however, the message is inundated to the point of a reporter swimming in the awareness of the story, he or she will want nothing to do with it. Spamming a reporter will not get you ahead of the game of placing a cover story. Reporters want the “good stories” and a good story in a reporter’s mind is when they receive news from a credible source. Reporters work on meeting deadlines, they don’t have the time to play Milton Bradley’s Guess Who is trying pitch me a story today.

As a PR person who believes in practicing my profession the correct way, do your homework and research a reporter that writes about your news topic. Sending out mass amount of news releases is like the commercials of people still using dial-up connections for their Internet connection.  Pick up the phone and develop a relationship with a reporter, because it is only going to benefit you in the long run. Think about how enjoyable it will be the next time you have a similar story, knowing there is an excellent chance it will run based on past relationships your created.

Creating relationships is the new news!

Spin Sucks in Your Inbox

One response to “News Releases Are Old News”

  1. Who don’t need freedom is a slave to mind.

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