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Arment Dietrich

Real beauty?

By: Arment Dietrich | May 19, 2008 | 
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Blog written by Angela Loiacono

The Dove real beauties campaign used to be a glowing example of accepting bodies that weren’t rail thin and celebrating females that might *gasp* actually eat.

According to an article by Lauren Collins of The New Yorker, quite a bit of retouching went into the Dove campaign.  Pascal Dangin, an employee of Box Studios who worked with Annie Leibovitz on the photos, had quite a bit to say. When Collins mentioned the Dove ad campaign, Dangin responded by asking, “Do you know how much retouching was on that?“ He went on to say, “But it was great to do, a challenge, to keep everyone’s skin and faces showing the mileage but not looking unattractive.”

Questions are arising about whether the women in the campaign were altered to be heavier than they actually are. Of course, Dangin issued a statement saying that he only removed dust and did a little color correction.

Regardless of the truth, people will views those photos differently now. So much for the feel good ad campaign for America’s average woman.

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