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Arment Dietrich

Restoring Our Image

By: Arment Dietrich | April 16, 2008 | 
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Blog written by Sydney Ayers, APR

Over the weekend, PRSA Chairman and CEO Jeff Julin was interviewed in the Denver Post.  During the course of the interview, the reporter asked Jeff about a somewhat controversial seminar the Colorado Chapter held last year entitled “Taking the BS out of PR.”  Jeff’s answer was elegant and to the point.

 

“There is no question that many people think public relations is simply publicity and spin.  That is a challenge to individual professionals and the profession as a whole.  For me, public relations is an overarching communications discipline that focuses on helping organizations develop strong relationships with stakeholders.  When done well, public relations helps organizations grow, prosper, and contribute to the communities in which they operate.”

 

Heady stuff that.  Convincing clients and others that what we do on a daily basis in’t about weaving stories, distorting facts and, well, spinning issues is a difficult assignment.  It is something we have to be committed to doing — PRSA member or not — on a daily basis.  We must make it our mission to encourage truthful, open and respectful discourse in the public arena.  Only then can we hope to turn the tide and fully restore our image as the trustworthy communicators we know we are.

 

Check out the full interview with Jeff Julin at  http://www.denverpost.com/businessheadlines/ci_8899305

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