Arment Dietrich

Where's the spin now?

By: Arment Dietrich | March 24, 2009 | 

I hate it when the media exhausts a story, talking about the same issues over and over only with different angles. Almost as bad as radio stations over-playing your favorite song until you don’t like it anymore, journalists and public relations professionals sometimes take an insignificant story, blow it out of proportion, and obsessively talk about it for weeks.



That being said, I think there are some circumstances where stories need to be blown up and talked about for a while, so people can really understand the depth and importance in the issue.


One such example I’ve noticed recently was the domestic abuse case between rapper Chris Brown and pop singer girlfriend, Rihanna. A little over a month ago, the night before the Grammy Awards, Brown beat Rihanna in the front seats of his car to the point where she suffered severe injuries and needed to go to the hospital, but no one has talked about it since.


So my question is, where’s the spin? Why aren’t people talking? This is a perfect opportunity for communicators, advocacy groups, and journalists to create GOOD spin and to speak up about domestic violence, yet no one’s talking.


Domestic violence affects so many people in our culture – in fact approximately 1.3 million women and 835,000 men are physically assaulted annually in the United States, according to the American Bar Association. Now is the time for organizations to educate our country about the dangers of domestic violence and how prevalent, yet completely taboo, this issue is in our society, but no one stepped up to the plate.


A missed opportunity for good spin. How unfortunate.

  • Katana

    I don’t know how, but I think you missed the coverage. Chris Brown — who is an R&B singer and not a rapper — and Rhianna have been all over the web, magazines and TV in the weeks following the incident. I’ve personally seen stories on Good Morning America, the Today Show, Oprah and CNN. The GMA story went as far as to look at what young women thought of the incident and a repeat when it came out when she took him back.

    Now, have companies gotten on board beyond the obvious discussions over Chris Brown losig endorsements? No.

    When I read the intro to your blog, I thought it was going to be about the overkill on coverage of this situation, unfortunately you missed the mark on this one. I think you needed to dig a bit more before this post…or just click around online.

  • Christine Heim

    Thank you for your response Katana.

    However, the point I was trying to make was not that they didn’t cover THE EVENT enough, it’s that they didn’t cover THE SOLUTION enough. I agree with you about the over coverage about the event, but I have hardly seen any advocacy groups step up and tell us how to address and solve the problem.

    Journalists talk all day long about problems, what THEY missed the mark on was the solution.

  • Christine:
    I did hear of one group using this event as a springboard to increase awareness of domestic abuse. Check out this PSA released last week, based on actual details from the Chris Brown/Rihanna incident:

    But with that said… where are all the other, more renowned organizations? It’s time for them to step it up!