Welcome back to another Ask Me Anything, a weekly series where we talk to our friends, our viewers, and our community about all of their pressing needs, questions, wants, and desires.

This week, I am going to interrupt your regularly scheduled programming with a huge announcement…


We also finally solidified the copyright for the PESO Model© so we’ll come for anyone who doesn’t give us credit for it. 🔥


The New Spin Sucks Website

You have to watch the video because I give you a quick tour. Or you can, of course, just check out the site on your own.

Scroll down the home page to see all sorts of modules—and then click on the hamburger in the upper right-hand corner to check out the Academy, resources, the blog, and more.

There is still a lot of work to be done—and we want to add more resources for you—but it’s live and it’s no longer just a blog.


Go check it all out. Click around and see what you think.

If you see anything that needs to be fixed, send me a note. I’ve already started a list and will add it.

Have a Question For Us?

This is a pretty big deal around here. It’s terrible to try to do this for yourself—you overanalyze EVERYTHING. We’ve been working on it allllll year.

But it’s done! Thanks for indulging me. We’ll be back to our regularly scheduled programming next week.

If you have a question for a future AMA you can drop them below or join us in the (free) Spin Sucks Community.

You can also find us on social media, email us, or stop by my house with a bottle of wine for porch drinking.

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

View all posts by Gini Dietrich