Brad Farris

What to Include When You MUST Write Proposals

By: Brad Farris | June 18, 2018 | 
Though many agency owners recommend NOT writing proposals, there are a few exceptions to that rule. Brad Farris outlines what to include when you have to do it... Read More
Brad Farris

Marketing Departments: You Finally Got Some Swagga’!

By: Brad Farris | August 1, 2013 | 
By Brad Farris Ok, you got some swagga’ – now what are you going to do with it? Twenty years ago marketing departments didn’t have the cachet, or status that it has today. Remember the famous Dilbert “Marketing: Two Drink Minimum” cartoon? At that time marketing mostly reported to the vice president of sales. Sales was the king-of-the-hill – marketing’s job was to support the sales [&hellip... Read More