Jay Baer is a renowned business strategist, keynote speaker, and New York Times bestselling author. He is the founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service.
Communication | May 5, 2015
Many marketers either don’t set goals or set them during the campaign. Wrong, says Jay Baer. Here is why you set goals with metrics before the work begins.
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