Jerry Low

On Social Media, Girls Rule, and Boys Drool

By: Jerry Low | January 2, 2014 | 
By Jerry Low If you’ve been ignoring women as a target demographic in your social media marketing, you are missing out on nearly two-thirds of overall consumer spending. According to Bloomberg BusinessWeek, women “control more than $20 trillion or about 70 percent of global consumer spending.” In a survey conducted by Pew Research Center examining online social media habits for a five-year period (May 2008 to [&hellip... Read More