Ken Jacobs, PCC, CPC, ELI-MP, a certified executive coach, is the principal of Jacobs Consulting & Executive Coaching. His company helps leaders, CEOs, agency owners, senior executives, and managers in the communications space achieve their organizational, career, and personal goals by becoming effective, inspired, and inspired leaders.
Entrepreneur | May 2, 2024
What do great leaders and great PR professionals have in common? Ken Jacobs breaks it down into 4 characteristics.
Entrepreneur | November 30, 2023
You can’t assume you have trust and respect simply because you’re a leader. Ken Jacobs explores how to earn these valuable qualities.
Entrepreneur | July 20, 2023
The smoke signals from the world of PR is that these are tough times. Ken Jacobs shares 7 steps to lead your team, your clients, and your agency through uncertain times with courage.
Entrepreneur | October 18, 2021
“The Great Resignation,” which was first called “The Turnover Tsunami,” and now many are calling “The Big Quit” is real, and it’s here. To wit: According to a study by Microsoft in April, 2021, 40% of workers were contemplating leaving their jobs 39% of the workforce is predicted to leave current jobs for greater flexibility […]
Entrepreneur | April 19, 2021
As a leader, you may be exhausted and burned out by the pandemic, but as we prepare for “The Great Return,” Ken Jacobs says it’s time to step up and provides some insight on how to do that.
Entrepreneur | March 1, 2021
No one said this job of leadership would be easy. And your people need your courageous leadership more than ever. Ken Jacobs shows you how.
Entrepreneur | March 4, 2020
Client trust doesn’t happen overnight. Neither does building a team that earns trust from both you and your clients. Ken Jacobs explains how.
Entrepreneur | July 31, 2019
We know it’s critical for a leader to have a compelling organizational and personal vision their followers can get behind and believe in. Ken Jacobs has the answers and strategies you need.
Entrepreneur | November 15, 2018
Many executives ask Ken Jacobs how they can determine the ROI of training, of investing in yourself, or others. These are his answers!
Entrepreneur | September 13, 2018
Ken Jacobs explains the differences between consulting, mentoring, and executive coaching AND gives you tips on finding the right coach for you.
Entrepreneur | July 11, 2018
Leading leaders underneath you is one of the most challenging things you’ll do. Ken Jacobs outlines 10 practical points to get the best out of your team.
Entrepreneur | April 18, 2018
There is a difference between business coaching, consulting, and mentoring. Ken Jacobs is here to explain them all and help you decide which you need
These are your people.
The Spin Sucks Community is where in-house marketers, agency leaders, freelancers, and strategists connect to share ideas and solve problems, post jobs and referrals, get advice on PESO, client work, and internal challenges, and laugh (a lot).
We can’t wait for you to join us.
Your always-on PESO Model strategist.
It’s like having a PESO-certified strategist on demand, built by the people who invented the Model in the first place.
Spin Sucks has helped leading brands and agencies operationalize PESO—from Fortune 500 brands and top-tier universities to agencies and solopreneurs.
Spin Sucks helped us do what every CMO talks about but few actually pull off—turn marketing into a measurable, strategic growth engine that delivered 6x performance improvement with the same resource investment. PESO isn’t just an operating system. It’s a competitive advantage.”
I just received great feedback from a partner in Global Costumer Office (operations) saying that while your Insight Circle today doesn’t relate directly to his work, he found it really aspirational and inspirational! He came to learn more, and you exceeded his expectations.”
We started thinking about PESO as a way to ensure all media types are covered during our campaigns instead of leading with paid and bolting on other tactics. You’ve given us a completely new way of working that has infiltrated our daily workflows.”
— CMO, global pharma brand
During the PESO training sessions with you and your team, we had an internal goal of having 100% participation from a certain segment of marketers. Not only did we reach that goal, but we had a big cohort of optional learners, too.”
— CMO, global pharma brand
Your Insight Circles were the most well-received training we’ve ever done. You averaged 150 attendees—during the summertime!—which is unheard of during normal business cycles, let alone in the middle of summer vacations.”
— CMO, global pharma brand
Toolkits, trends, and thought leadership to help you apply PESO and lead an integrated strategy.
Explore books by Gini Dietrich, including deep dives on the PESO Model and modern MarComm strategies.
Smart, practical, and (let’s be honest) kind of funny. Stay current on trends, tactics, and leadership with 100,000+ readers.
Get insights on PESO, leadership, and the evolving marketing landscape with Gini Dietrich.
Watch fireside chats, expert interviews, AMAs, and more — designed to make integrated marketing and comms practical and powerful.
Ask questions, share wins, get feedback, and connect with peers.
Reach out. We’re here to help. Email us at support@spinsucks.com.
