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Mack Collier

Mack Collier is a social media strategist, trainer, and speaker located in Alabama. He specializes in helping companies better connect with customers, as well as cultivate fans via social media and other marketing initiatives. Mack is a highly sought-after speaker and has been quoted in some of the world’s most prestigious news sources, including The Wall Street Journal, Time, ESPN, The Washington Post, and others. He founded and moderates #Blogchat, the largest Twitter chat on the web. His first business book, Think Like A Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans will be published in April, 2013 by McGraw-Hill.

Posts by Author: Mack Collier

Social Media | April 8, 2013

Brands: Customers aren’t Your Social Media Mouthpieces

A few years ago I attended a social media conference where the keynote was given by the chief marketing officer for a brand that was touted for ‘getting’ social media. I couldn’t wait to hear this CMO walk us through how this global brand effectively leveraged social media to connect with its customers. About five […]

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Marketing | February 21, 2013

Why Amanda Palmer is a Better Marketer than Your Brand

One Friday night in 2011, I was on Twitter when I suddenly started seeing a flurry of tweets from friends in Boston about a concert they had been to that night. It was a ‘secret show’ given by Amanda Palmer, and as I watched dozens upon dozens of tweets flying by, I decided to see […]

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