How do marketers and PR pros develop KPIs tied to business goals? Agency owner and entrepreneur Marisa Ricciardi offers tips and strategies in the next #SpinSucks... Read More

One of the dangers of deepfake video is that they blur the line between fantasy and reality. Martin Waxman explains why this new tech is causing concerns... Read More

Is your agency as profitable as it should be? Or are you spending too much time overservicing clients? On our next #SpinSucksAMA, Darryl Salerno discusses how to streamline business planning and grow profits. ... Read More

There are many similarities between community management and public relations. Martin Waxman believes it should be a strategic position that falls under communications and explains why... Read More

Holidays are great if you're going. But how do you manage workflow when key people are away? That's what Martin Waxman asks in our #SpinSucksQuestion... Read More

Artificial intelligence is here, yet communicators aren't sure how to put AI in PR. Martin Waxman outlines key issues and offers actionable strategies... Read More

AI's exploding and affecting our work and lives. Yet where does public relations fit and what will our role be? Martin Waxman explores options... Read More

The shift to mobile communications means understanding micro-moments and how to create big ideas for the small screen. Martin Waxman gives us strategies and tips... Read More

Martin Waxman offers three self-learning PR assignments to prepare you for 2018 and beyond—all optional, and deadline-free... Read More

Standup comedy is more than just the words - it's the delivery and the personality. Use these comedian tips to improve your visual storytelling strategy... Read More