Martin Waxman

12 Days of Christmas: Three AI Experts

By: Martin Waxman | December 4, 2019 | 
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On the third day of Christmas, Spin Sucks gave to you...three AI experts who can explain and demystify artificial intelligence for marketers and PR pros by Martin Waxman... Read More
Martin Waxman

Spin Sucks Question: What Are You Most Thankful for Professionally?

By: Martin Waxman | November 22, 2019 | 
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With Thanksgiving almost here, we asked what our community is most thankful for professionally in our #SpinSucksQuestion. We're thankful for your answers... Read More
Martin Waxman

Spin Sucks AMA with Johna Burke: Effective PR Measurement Strategies

By: Martin Waxman | November 6, 2019 | 
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Effective PR measurement is an industry essential. On our next #SpinSucksAMA, we talk about how to develop outcome-based measurement strategies with AMEC's Global Managing Director, Johna Burke... Read More
Martin Waxman

Spin Sucks AMA with Marisa Ricciardi: Marketing and Public Relations KPIs

By: Martin Waxman | October 2, 2019 | 
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How do marketers and PR pros develop KPIs tied to business goals? Agency owner and entrepreneur Marisa Ricciardi offers tips and strategies in the next #SpinSucks... Read More
Martin Waxman

Real or Deepfake? Issues and Challenges for Communications Pros

By: Martin Waxman | September 18, 2019 | 
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One of the dangers of deepfake video is that they blur the line between fantasy and reality. Martin Waxman explains why this new tech is causing concerns... Read More
Martin Waxman

Spin Sucks AMA with Darryl Salerno: Agency Planning and Profitability

By: Martin Waxman | September 4, 2019 | 
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Is your agency as profitable as it should be? Or are you spending too much time overservicing clients? On our next #SpinSucksAMA, Darryl Salerno discusses how to streamline business planning and grow profits. ... Read More
Martin Waxman

Community Management is a Role for Public Relations

By: Martin Waxman | August 29, 2019 | 
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There are many similarities between community management and public relations. Martin Waxman believes it should be a strategic position that falls under communications and explains why... Read More
Martin Waxman

Spin Sucks Question: Managing Workflow During Vacations

By: Martin Waxman | June 28, 2019 | 
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Holidays are great if you're going. But how do you manage workflow when key people are away? That's what Martin Waxman asks in our #SpinSucksQuestion... Read More
Martin Waxman

How to Put AI in PR and Demonstrate the Value of Communicators

By: Martin Waxman | April 17, 2019 | 
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Artificial intelligence is here, yet communicators aren't sure how to put AI in PR. Martin Waxman outlines key issues and offers actionable strategies... Read More
Martin Waxman

Putting the AI in Public Relations

By: Martin Waxman | March 27, 2019 | 
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AI's exploding and affecting our work and lives. Yet where does public relations fit and what will our role be? Martin Waxman explores options... Read More