Martin Waxman offers three self-learning PR assignments to prepare you for 2018 and beyond—all optional, and deadline-free... Read More

Standup comedy is more than just the words - it's the delivery and the personality. Use these comedian tips to improve your visual storytelling strategy... Read More

When it comes to an online issue or crisis, the question is not an if, but a when. Practicing a crisis simulation every few months can be your savior... Read More

PR pros can't get by on their own optimism and goodwill any longer. It's time to optimize our relationships, our content, and our stories... Read More

The great Jerry Seinfeld seems to have a new schtick - What's up with kids these days? They’ve all got these phones and never use them to make a call… I just don’t get it…’ Have boomers become their parents, reacting to social media the way their parents reacted to rock music... Read More

Start 2014 with a clean slate, renewed focus, and new skills. Martin Waxman is back from his holiday with some unexpected communications perspectives from the world of old-school tabletop and board games. ... Read More

By Martin Waxman It’s December. A time to celebrate, wind down, and reflect on the past 12 months – and, of course, read all the looking-forward-and-back, new year/new you and ‘resolutionary’ posts. Just before Thanksgiving, I wrote about my six social media lessons from 2013 and encouraged the Spin Sucks community to chime in with a few suggestions of your own so I could make it [&hellip... Read More

By Martin Waxman OK – maybe I’m jumping the gun – but I’ve been caught up in the U.S. Thanksgiving/holiday spirit and I must have fast-forwarded to the end of 2013. Have no fear, it’s not my final post of the year for Spin Sucks. But I thought I’d kick off the annual round-up season by reflecting on six things I’ve learned in the past 11 [&hellip... Read More

By Martin Waxman I always learn a good deal from the reactions/social amplification I get on my Spin Sucks posts. (Thank you for your comments and for sharing.) Last month, I wrote about things the PR world might expect to see in the next 10 years and it spurred a flurry of social activity and conversation in the first day or so and then the interest [&hellip... Read More

By Martin Waxman I recently read a Forbes post by Greg Satell where he presents several trends he believes we’ll see in the next decade in marketing. He made some great points about where we’re heading and I thought I’d add what the PR industry can expect to his insights. ‘From Messages to Experiences’ It wasn’t long ago when we were all about the key message – literally.  And [&hellip... Read More