Artificial intelligence is here, yet communicators aren't sure how to put AI in PR. Martin Waxman outlines key issues and offers actionable strategies... Read More

AI's exploding and affecting our work and lives. Yet where does public relations fit and what will our role be? Martin Waxman explores options... Read More

The shift to mobile communications means understanding micro-moments and how to create big ideas for the small screen. Martin Waxman gives us strategies and tips... Read More

Martin Waxman offers three self-learning PR assignments to prepare you for 2018 and beyond—all optional, and deadline-free... Read More

Standup comedy is more than just the words - it's the delivery and the personality. Use these comedian tips to improve your visual storytelling strategy... Read More

When it comes to an online issue or crisis, the question is not an if, but a when. Practicing a crisis simulation every few months can be your savior... Read More

PR pros can't get by on their own optimism and goodwill any longer. It's time to optimize our relationships, our content, and our stories... Read More

The great Jerry Seinfeld seems to have a new schtick - What's up with kids these days? They’ve all got these phones and never use them to make a call… I just don’t get it…’ Have boomers become their parents, reacting to social media the way their parents reacted to rock music... Read More

Start 2014 with a clean slate, renewed focus, and new skills. Martin Waxman is back from his holiday with some unexpected communications perspectives from the world of old-school tabletop and board games. ... Read More

By Martin Waxman It’s December. A time to celebrate, wind down, and reflect on the past 12 months – and, of course, read all the looking-forward-and-back, new year/new you and ‘resolutionary’ posts. Just before Thanksgiving, I wrote about my six social media lessons from 2013 and encouraged the Spin Sucks community to chime in with a few suggestions of your own so I could make it [&hellip... Read More