Martin Waxman

Spin Sucks AMA: Deirdre Breakenridge on Communicating with the FEEL Model

By: Martin Waxman | January 8, 2020 | 
0
After a personal tragedy, Deirdre Breakenridge embarked on a one-year research journey and developed a framework for more empathetic communications. Join Deirdre on our next #SpinSucksAMA as she discusses the FEEL Model... Read More
Martin Waxman

12 Days of Christmas: Seven PR Pros to Follow

By: Martin Waxman | December 11, 2019 | 
0
On the seventh day of Christmas, Spin Sucks gave to you seven PR pros to follow who can educate, inform and engage you about communications and PR by Martin Waxman... Read More
Martin Waxman

12 Days of Christmas: Three AI Experts

By: Martin Waxman | December 4, 2019 | 
0
On the third day of Christmas, Spin Sucks gave to you...three AI experts who can explain and demystify artificial intelligence for marketers and PR pros by Martin Waxman... Read More
Martin Waxman

Spin Sucks Question: What Are You Most Thankful for Professionally?

By: Martin Waxman | November 22, 2019 | 
0
With Thanksgiving almost here, we asked what our community is most thankful for professionally in our #SpinSucksQuestion. We're thankful for your answers... Read More
Martin Waxman

Spin Sucks AMA with Johna Burke: Effective PR Measurement Strategies

By: Martin Waxman | November 6, 2019 | 
0
Effective PR measurement is an industry essential. On our next #SpinSucksAMA, we talk about how to develop outcome-based measurement strategies with AMEC's Global Managing Director, Johna Burke... Read More
Martin Waxman

Spin Sucks AMA with Marisa Ricciardi: Marketing and Public Relations KPIs

By: Martin Waxman | October 2, 2019 | 
0
How do marketers and PR pros develop KPIs tied to business goals? Agency owner and entrepreneur Marisa Ricciardi offers tips and strategies in the next #SpinSucks... Read More
Martin Waxman

Real or Deepfake? Issues and Challenges for Communications Pros

By: Martin Waxman | September 18, 2019 | 
0
One of the dangers of deepfake video is that they blur the line between fantasy and reality. Martin Waxman explains why this new tech is causing concerns... Read More
Martin Waxman

Spin Sucks AMA with Darryl Salerno: Agency Planning and Profitability

By: Martin Waxman | September 4, 2019 | 
0
Is your agency as profitable as it should be? Or are you spending too much time overservicing clients? On our next #SpinSucksAMA, Darryl Salerno discusses how to streamline business planning and grow profits. ... Read More
Martin Waxman

Community Management is a Role for Public Relations

By: Martin Waxman | August 29, 2019 | 
0
There are many similarities between community management and public relations. Martin Waxman believes it should be a strategic position that falls under communications and explains why... Read More
Martin Waxman

Spin Sucks Question: Managing Workflow During Vacations

By: Martin Waxman | June 28, 2019 | 
0
Holidays are great if you're going. But how do you manage workflow when key people are away? That's what Martin Waxman asks in our #SpinSucksQuestion... Read More