In a mobile-first world, visual storytelling is a communications essential. Our next #SpinSucksAMA features Serena Ehrlich sharing visual storytelling strategies, tips, and tools. ... Read More

Journalists expect communicators to operate with the highest PR ethics. And we should. But is the reverse true? Should PR call media out for their ethical breaches? Martin Waxman explains why #EthicsMatter... Read More

After a personal tragedy, Deirdre Breakenridge embarked on a one-year research journey and developed a framework for more empathetic communications. Join Deirdre on our next #SpinSucksAMA as she discusses the FEEL Model... Read More

On the seventh day of Christmas, Spin Sucks gave to you seven PR pros to follow who can educate, inform and engage you about communications and PR by Martin Waxman... Read More

On the third day of Christmas, Spin Sucks gave to you...three AI experts who can explain and demystify artificial intelligence for marketers and PR pros by Martin Waxman... Read More

With Thanksgiving almost here, we asked what our community is most thankful for professionally in our #SpinSucksQuestion. We're thankful for your answers... Read More

Effective PR measurement is an industry essential. On our next #SpinSucksAMA, we talk about how to develop outcome-based measurement strategies with AMEC's Global Managing Director, Johna Burke... Read More

How do marketers and PR pros develop KPIs tied to business goals? Agency owner and entrepreneur Marisa Ricciardi offers tips and strategies in the next #SpinSucks... Read More

One of the dangers of deepfake video is that they blur the line between fantasy and reality. Martin Waxman explains why this new tech is causing concerns... Read More

Is your agency as profitable as it should be? Or are you spending too much time overservicing clients? On our next #SpinSucksAMA, Darryl Salerno discusses how to streamline business planning and grow profits. ... Read More