Shane Barker

The Most Common Tips and Mistakes of Influencer Marketing Campaigns

By: Shane Barker | February 12, 2018 | 
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Influencer marketing is all the rage, but most brands pay for influence, not action. Shane Barker outlines the common tips and mistakes in most campaigns... Read More
Shane Barker

How to Mitigate Negative Reviews with Exceptional Reputation Management

By: Shane Barker | June 7, 2017 | 
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As a PR professional, your job is to help organizations avoid as many negative reviews as possible. That's where reputation management comes into play. This means you’ll need to take a closer look at current operations, identify problem areas, and provide suggestions to address any issues. Shane Baker shares a few ideas on how to mitigate negative reviews with exceptional reputation management... Read More
Shane Barker

How to Leverage Your Social Media Marketing with Videos

By: Shane Barker | October 27, 2016 | 
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Should you include videos in your social media marketing? And if so why? Whether you want to increase engagement or social shares, videos may be the perfect solution for your brand. Shane Barker has five really good tips to get your started and over the hurdle of having to do "one more thing."... Read More