Before you get to see me take the dare of vlogging in my cycling gear AND talk about whether or not you need to create an editorial calendar for your blog, I have a favor to ask.

This very blog has been nominated for PR Blog of the Year. Would you please go over to Arik Hanson’s blog and vote for us? We’re in the very last category so scroll all the way down. And, while you’re there, vote for the other categories, too. And, if you would rather vote for another PR Blog of the Year, I’m okay with that – we’re up against people I really respect, admire, and read daily.

And now, on with the show. I was dared by Brad Farris and Blair Minton to do a video blog in my cycling gear. So here you have it (I’m totally self-conscious). Answering a question from Thomas Scott about creating editorial calendars for your blog.

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

View all posts by Gini Dietrich