Extra Credit ReadingBy Gini Dietrich

A robot, I am not (as much as Lindsay Bell would like you to believe I am).

I had dinner at Alinea last night and, while I behaved myself and did not have the wine pairings, I am very, very sleepy and don’t have a blog post in me this morning.

So I will let others do the work for me.

I give you five articles you should be certain to read this week.

You have a little David Sedaris, a little Charles Bukowski, a little search engine optimization, and more.

I’ll be back tomorrow.

Extra Credit Reading

  1. Stepping Out: Living the Fitbit Life. This piece for The New Yorker by David Sedaris will leave you in stitches, particularly if you are a slave to your wearable technology like we are at Arment Dietrich. We have started calling Lindsay Stumpy Foot. You’ll appreciate why after you read this.
  2. Charles Bukowski Rails Against 9-5 Jobs. What’s interesting about this is it was written in 1986…not this year. His thesis is that a 9-5 job is really akin to slavery. Yes, slavery was never abolished, we all just live it now. Thanks to Mitch Joel for the find.
  3. Why the PR Industry is Ripe for Disruption. I agree one thousand percent with this article, but what’s most interesting about it are the comments. I know, I know. You’re not supposed to read the comments. It’s okay in this case.
  4. Backed by Science: Writing 25 Headlines. I’m not an Upworthy (or Buzzfeed or Vox) fan, but I find this article about testing your headlines incredibly interesting. The author took the Upworthy challenge and wrote 25 headlines for every piece of content for a week. Don’t tell Lindsay this, but I think we’re going to try it here. I’ll report back.
  5. Social Signals Are Not Part of the Algorithm. The title of this is a little misleading because Google says social shares do not increase search engine optimization, but the author does a test and discovers that’s not entirely true. To be fair, we also have tested and it definitely affects your search rankings. So don’t give up your social media efforts just yet.

There you have it!

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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