Welcome to another episode of the Spin Sucks Fireside Chat.
Today I have a guest who, hands down, is one of the nicest people on the face of this earth.
When you think about what a person should act like, all you have to do is think of Deirdre Breakenridge.
She is the epitome of a morally sound human being.
I met Deirdre in 2009, right after “Putting the Public Back in Public Relations” was published.
Since then, she’s gone on to publish several more books—at least four, if not more.
She is the host of Women Worldwide, a podcast about women (mostly, there are some men in there) who have experienced the heights of success and, at times, the agony of defeat.
She is a LinkedIn Learning instructor and she is the CEO of Pure Performance Communications.
While you may not know how nice Deirdre is until you watch the modern PR episode of The Fireside Chat, it’s pretty clear she’s ridiculously successful.
And smart.
So smart.
And nice.
Have I mentioned that?
You’re going to love this up close and personal conversation with her.
Here are the questions I asked her about modern PR, podcasting, and all things digital.
Typically when I do these interviews, I’m furiously taking notes while the person is talking.
This time, because I was having a conversation with a friend, I forgot all about the note taking!
I had to go back and watch the video so I could outline my favorite parts.
Do you know how hard it is to watch yourself on video? I wanted to trash it and start all over. But I did this for you.
You’re welcome.
My favorite parts of the conversation are:
Plus, wait until you see how popular she is. Someone really wanted to get a hold of her. It’s not even annoying because she’s so nice.
(I can now also tell you my least favorite parts, too. Oy.)
Enjoy the conversation…and let us know what you think!
(If you can’t view the video below, click here and you’ll be magically transported to YouTube to watch it.)
Next month, I am going to host Heidi Sullivan, the president of HK Sully and former Cision executive.
We are going to talk about women in leadership, cool PR tools, and the future of modern PR.
Stay tuned for that on October 27 at 1 p.m. EST.
Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.