I was going to blog today about Spirit Airlines charging $45 for a CARRY-ON bag (not checked luggage!!) and relate it back to Tuesday’s blog post about the New York Times charging for content. But then, whoa! I saw the new Nike ad which features a voice from the grave – Tiger Woods’s dad!

If you haven’t yet seen it, watch it now. Then we’ll discuss.

Minus the PR nightmare Tiger caused when he refused to talk about the scandals (see the blog post I wrote about it here), I’ve said all along that if his dad were still alive, this would NEVER have happened. I’m a big “if you don’t think your parents would approve, don’t do it” person and that has bothered me since last Thanksgiving when this all began to unfold.

But that’s neither here nor there. Bravo Nike! Bravo for taking a stance on showing that they still stand behind Tiger (who is, let’s be real, the greatest golfer of all time), but that they don’t condone his behavior. What a fantastic way to show the world they have integrity!

What do you think?

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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