This is the third in a series of blog posts about the PESO model, how to plan for it, how to implement it, and what to measure.

In post one, you learned what the PESO Model is and why communicators must embrace it.

In post two, you learned why owned media is the foundation of a successful PESO model and how to get started. 

By the end of the series, you’ll have learned:

  • What to include in shared media and what to measure
  • How to use paid media in your communications programs and what to measure
  • How to bring everything together to build authority, credibility, and thought leadership
  • Metrics, a dashboard, and providing results to the executive team

Here’s the rest of the PESO Model series line-up: 

Need More?

In our FREE masterclass, Gini Dietrich discusses the challenges communicators face when trying to implement the PESO mode,  all about the updates we made to the PESO model for the new decade, and how you can successfully make it part of your communications plan. 

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PESO Model Certification

Are you ready to take a seat at the leadership table? Do you want to learn how to build and scale an integrated communications program? One which drives real business results and shows the PR value clients care about? 

Learn how to build a program that shows results you can measure and how your work directly drives sales. 

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A version of this first appeared in my weekly PESO model series for PRSA