This is the fourth in a series of blog posts about the PESO model, how to plan for it, how to implement it, and what to measure.

In the first article, you learned what the PESO Model is and why communicators must embrace it.

In the second, you learned why owned media is the foundation of a successful PESO model and how to get started. 

In the third, you learned how to integrate earned and owned media for SEO dominance and measurable results. 

By the end of the series, you’ll also have learned:

  • How to use paid media in your communications programs and what to measure
  • How to bring everything together to build authority, credibility, and thought leadership
  • Metrics, a dashboard, and providing results to the executive team

Here’s the PESO Model series line-up in one easy-to-click format: 

PESO Model Certification

Are you ready to take your career and results to the next level?

Do you want to learn how to build and scale an integrated communications program? One which drives real business results and shows the PR value clients care about? 

Do you want to be able to measure your efforts so you can show the CEO your work directly drives sales?

Learn how you can become PESO Model Certified today.