Gini Dietrich

The 2020 Spin Sucks 30-Day Communications Challenge

By: Gini Dietrich | December 6, 2019 | 
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The Spin Sucks 30-Day Communications ChallengeFor the past three years, we have held the 30-Day Communications Challenge to help you jumpstart your year and build a fully integrated PESO model program.

It’s been wildly popular. You love it—and we love you—so we’re doing it again.

This time with even more tweaks, improvements, and updates.

Two years ago, we launched an eBook, compete with step-by-step instruction, video tutorials, extra how-tos and tips from Agility PR Software, and more goodies.

We’ve given the book a complete overhaul and added more to it, and will publish version 3.0 of it right after the first of the year.

It officially begins January 2, 2020.

This program won’t help with weight loss or exercise or eating well (though we can cheer you on if those are your personal goals!).

It will, however, help you with your communications plan—everything from building your mission and vision (or refining it if you already have one) to implementing a PESO model program…and measuring it.

Yes, we will help you finally figure out how to measure your communications efforts.

The Spin Sucks 30-Day Communications Challenge

What is The Spin Sucks 30-Day Communications Challenge, you ask?

Like many communicators, you probably have a goal of building a communications program that integrates all four media types—and has metrics that can prove you contribute to an organization’s goals.

Likewise, you may have a goal of improving your writing skills or your frequency of writing, but it can be hard to stay inspired.

The shoemaker’s children is a very real thing and, while January is a great time to put those plans in place, it’s rare to fulfill them beyond the first month of the year.

We are here to help you!

The 30-Day Communications Challenge is, well, a 30-day program that will help you build (0r refine) your communications program, improve your writing skills, and give you extra credit for doing things beyond the daily prompt.

Because we are beginning this on January 2—and we don’t want you to be working on a plan into February—we have included emails and daily prompts on the weekends.

This means, if you set aside 30 minutes a day to work on this—and that’s about what you’ll need—you’ll need to factor in either doing the same during the weekends or building in an hour on Mondays and Tuesdays.

It’s not easy and it’s going to be a quick habit you need to build, but it’ll be worth it.

I promise.

How Will This Help Me?

While we focus on helping you build an integrated PESO model communications program, the 30-Day Communications Challenge works for anyone in business.

The first two weeks, in particular, help with business planning, in general.

By the time you are finished, it will help you:

  • Build your visibility
  • Increase your search rankings
  • Make it feel like the entire world is talking about your (or your client’s) organization
  • Generate more qualified inbound leads
  • Nurture those leads
  • Convert new customers

Here are a few examples of those who will benefit:

  • Communications professionals looking to build a measurable and integrated program
  • PR firm owners who need a proactive business development program
  • Entrepreneurs who don’t have a formal business plan
  • Marketers who are charged with lead generation
  • Anyone looking to add paid, earned, shared, or owned media to an existing marketing program

If you need help with planning in any form, the 30-Day Communications Challenge is for you.

The Updated Version of the eBook

One of the things we hear every year is:

This is intense. Can you slow it down?

We also had people joining us mid-year and we had people who stopped and started, as time allowed.

That’s why we updated The Communicator’s Playbook.

Not only does it have everything from the free daily emails, it also has:

  • Step-by-step instruction.
  • Video tutorials.
  • Extra support from Agility, particularly around influencer relations, targeted media list development, and specific content creation.

We were in our team meeting on Tuesday and someone asked how much I thought it was worth.

I said, “Oh, man. It’s worth the price of a textbook. At least $150.”

But you, my dear readers, can pre-order it for only $30.

The Partnership with Agility

We’ve also developed a partnership with Agility.

We find that we use Agility multiple times a day ourselves, plus we consistently recommend them.

Throughout the challenge, you will find extra support from them

It’s going to be incredibly valuable for you—much beyond January and this challenge.

Plus, they’re offering something special to those of you who buy The Communicator’s Playbook, so be on the lookout for that.

How Do I Sign Up?

You have two choices this year:

  1. You can go it alone, like you did last year, with free daily email prompts; or
  2. You can pre-order The Communicator’s Playbook.

If it were me, I’d spend the $30 on the eBook.

If you do that, it will be delivered to your inbox on January 2.

Or, if you prefer to go it alone, sign up by clicking on the link in the first choice above.

Enter your name and email address and voila! You’ll be registered and ready to go.

Beginning January 2—and for the 30 days that follow—you will receive:

  • A daily email walking you step-by-step through how to create an integrated PESO communications plan.
  • Writing prompts to help you build out your organization’s story—both internally and externally.
  • Tools, templates, and resources to make the planning process a lot easier.

No matter which choice you make, you’ll have access to the entire Spin Sucks team in the Spin Sucks community.

Access to the Slack community is provided manually so if you can’t get in there immediately, don’t panic!

You’ll be in there within half a business day (or less).

If, for some reason, you pre-order the eBook and you want the daily emails, go ahead and sign up for both.

Launch 2020 On the Right Foot

This past year has been a crazy one, globally.

I always say that the communications industry is a leading indicator of the economy and, from what we’ve seen, we are quickly coming upon one.

Which makes it doubly important to plan carefully for your year—and then execute on what you’ve created.

Let’s make a commitment together to not only survive another recession, but clobber it.

Join the 30-Day Communications Challenge and start your year off right—with a plan to drive measurable business results with your PR efforts.

About Gini Dietrich


Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.