Gini Dietrich

The Spin Sucks 30-Day Communications Challenge

By: Gini Dietrich | November 30, 2017 | 
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The Spin Sucks 30-Day Communications Challenge

In January of this year, we held the 30-Day Communications Challenge to help you jumpstart your year and build a fully integrated PESO model program.

It was such a huge success, we’re doing it again.

This time with tweaks, improvements, and updates.

We also have created an eBook this year, compete with step-by-step instruction, video tutorials, extra video support from Buzzsumo, and a fun and friendly competition.

It officially begins January 3, 2018.

This program won’t help with weight loss or exercise or eating well (though we can cheer you on if those are your personal goals!).

It will, however, help you with your communications plan—everything from building your mission and vision (or refining it if you already have one) to implementing a PESO model program…and measuring it.

Yes, we will help you finally figure out how to measure your communications efforts.

The Spin Sucks 30-Day Communications Challenge

What is The Spin Sucks 30-Day Communications Challenge, you ask?

Like many communicators, you probably have a goal of building a communications program that integrates all four media types—and has metrics that can prove you contribute to an organization’s goals.

Likewise, you may have a goal of improving your writing skills or your frequency of writing, but it can be hard to stay inspired.

The shoemaker’s children is a very real thing and, while January is a great time to put those plans in place, it’s rare to fulfill them beyond the first month of the year.

We are going to help you!

The 30-Day Communications Challenge is, well, a 30-day program that will help you build (0r refine) your communications program, improve your writing skills, and give you extra credit for doing things beyond the daily prompt.

Because we are beginning this on January 3—and we don’t want you to be working on a plan into February—we have included a daily prompt on the weekends.

This means, if you set aside 30 minutes a day to work on this—and that’s about what you’ll need—you’ll need to factor in either doing the same during the weekends or building in an hour on Mondays and Tuesdays.

It’s not easy and it’s going to be a quick habit you need to build, but it’ll be worth it.

I promise.

How Will This Help Me?

While we focus on helping you build an integrated PESO model communications program, the 30-Day Communications Challenge works for anyone in business.

The first two weeks, in particular, help with business planning, in general.

By the time you are finished, it will help you:

  • Build your visibility
  • Increase your search rankings
  • Make it feel like the entire world is talking about your (or your client’s) organization
  • Generate more qualified inbound leads
  • Nurture those leads
  • Convert new customers

Here are a few examples of those who will benefit:

  • Communications professionals looking to build a measurable and integrated program
  • PR firm owners who need a proactive business development program
  • Entrepreneurs who don’t have a formal business plan
  • Marketers who are charged with lead generation
  • Anyone looking to add paid, earned, shared, or owned media to an existing marketing program

If you need help with planning in any form, the 30-Day Communications Challenge is for you.

The New eBook

One of the things we heard last year was,

This is intense. Can you slow it down?

We also had people joining us mid-year and we had people who stopped and started, as time allowed.

That’s why, this year, we created an eBook.

I have to say, I’m pretty excited about this eBook.

I’m in the middle of the final edit and my team knocked it out of the park.

I’m really, really proud of it—and the work everyone has done to get this ready for you.

Not only does it have everything from the free daily emails, it also has:

  • Step-by-step instruction.
  • Video tutorials.
  • Extra video support from Buzzsumo, particularly around influencer relations, targeted media list development, and specific content creation.
  • A fun and friendly competition, complete with prizes at the end of the challenge.

We were in our team meeting on Tuesday and someone asked how much I though it was worth.

I said, “Oh, man. It’s worth the price of a text book. At least $150.”

But you, my dear readers, can pre-order it for only $22.

The Partnership with Buzzsumo

This year, as well, I’m excited to have a partnership with Buzzsumo.

We find that we use them multiple times a day ourselves, plus we consistently recommend them.

So we thought, why not see if they want to participate this year?

And they resoundingly said yes!

Throughout the challenge, you will find extra video support from them.

They’ll show you:

  • How to find evergreen content ideas to boost your owned media programs.
  • New ways to build your targeted media lists.
  • Fancy new filters to help improve your influencer relations.

It’s going to be incredibly valuable for you—much beyond January and this challenge.

How Do I Sign Up?

You have two choices this year:

  1. You can go it alone, like you did last year, with free daily email prompts; or
  2. You can pre-order the fancy new eBook.

If it were me, I’d spend the $22 on the eBook.

Everything in it is going to be extraordinarily valuable beyond January.

But I also have the advantage of having written, edited, and published it, so I know exactly what’s in there.

If you do that, it will be delivered to your inbox on January 3.

If you prefer to go it alone, sign up by clicking on the link in the first choice above.

Enter your name and email address and voila! You’ll be registered and ready to go.

Beginning January 3—and for the 30 days that follow—you will receive:

  • A daily email walking you step-by-step through how to create an integrated PESO communications plan.
  • Writing prompts to help you build out your organization’s story—both internally and externally.
  • Tools, templates, and resources to make the planning process a lot easier.

No matter which choice you make, you’ll have access to the private 30-Day Communications Challenge channel in the Spin Sucks Slack community.

Access to the Slack community is provided manually so if you can’t get in there immediately, don’t panic!

You’ll be in there within half a business day (or less).

If, for some reason, you pre-order the eBook and you want the daily emails, go ahead and sign up for both.

Launch 2018 On the Right Foot

This past year has been a crazy one, globally.

We saw that most of the PR industry was slow.

It also was an odd year.

Odd years always tend to be off without throwing a psychotic country president and every day finding out another famous man is accused of sexual harassment. #metoo

Add those two things together and it becomes almost overwhelming.

(My favorite thing right now is this article accusing Tom Hanks of being nice.)

Let’s make a commitment together to straighten 2018 out.

It’s an even year; odds are in our favor.

But we also have to take the bull by the horns.

Join the 30-Day Communications Challenge and start your year off right—with a plan to drive measurable business results with your PR efforts.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • I got the first email. I am scared (though I know the experience will be worth it – what doesn’t kill us right??). Looking forward to the collaboration too.

    • As I was setting all of this up, I got a little scared, too. It’s not going to be easy work, but you are going to be so happy at the end of the month. Yay!!

  • WOO HOO! Let’s do this!

  • So freaking excited!!!

  • I’m ready! 🙂

  • Maggie Fitzgerald

    Excited to join forces with the brains herein!

    • You may be cursing our names in a month…

      • Maggie Fitzgerald

        I like swearing! 🙂

  • Fiona Bickerstaff

    Hi Gini. I signed up but didn’t get the first email. I’ve checked my ‘Junk’ folder and everything – no joy sadly. I got the email inviting me to the Slack community and I’ve joined up there but still can’t see assignment. Any chance I can get the first assignment emailed to me again? I don’t want to fall behind 🙁 Many thanks,

  • @ginidietrich:disqus Is it too late for me to sign up? I know I’ll need to catch up. Happy New Year!

    • You can sign up! I set up the email campaign to send out once a day, no matter when you sign up. You’ll just finish a few days later than everyone else.

  • Rosalee Rush

    I’m new to the Spin Sucks community and just signed up for the 30-Day Communication Challenge. I’m excited to see what comes next.

    • Hi Rosalee!

      Welcome!

    • If you have any questions, let us know in Slack! It’s a pretty active community there and people are helping one another out.

  • Woohoooo!! Let’s go 2018!!!

  • WOO HOO! This is so exciting! Cannot wait!

  • Julie Murphy

    Looking forward to this again!
    Question: can I buy the ebook AND get the daily email prompts? Last year I found that the daily emails essentially forced me to do the work!

    • Yes @disqus_eo7BE17R7O:disqus! And agreed: The emails are super helpful for me too.

    • Yes! Sign up for both. Did you do that? If not, I can add you to the daily email list.

  • Dawn Buford

    Bigger and better in 2018!! The eBook has loads of valuable info. I hope to see you all in class beginning Jan 3!

  • Marianela Delgado

    This is perfect!!!! I’ll share the info with my classmates.

  • Julia Carcamo

    Of course, I’m in! I do anything Gini says. Then the folks I work with think I’m brilliant! #mysecretweapon

    • LOL!! And I get cake out of the deal so it’s an awesome friendship.

  • Debbie Johnson

    I’m in, I’m ready and bring it on!!

  • Kate Gordon-Smith

    This is going to be THE most perfect timing for me to launch a new division of my business. Sometimes browsing Twitter while finishing your morning cuppa can be truly worthwhile.

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