Gini Dietrich

The Spin Sucks Podcast Launch Team

By: Gini Dietrich | May 30, 2018 | 
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Spin Sucks PodcastLast year, I was standing in the hallway at Content Marketing World saying my goodbyes when a man I didn’t know walked up and asked if he could join us.

He introduced himself as the marketing director at Libsyn and went on to tell me that less than one percent of podcast hosts are women.

I kind of laughed off his comment because I do co-host Inside PR with Joe Thornley and Martin Waxman, but he pursued the conversation.

He said co-hosting doesn’t count, unless it’s with other women, therefore I wasn’t counted in their less than one percent number.

At the same time, my friend Christy asked me if I know the women at One Stone Creative, a company that produces podcasts.

She introduced me and the rest, as they say, is history.

They quickly convinced me and our content team that producing a podcast wouldn’t be so bad, particularly because we already have so much content.

And they promised they’d be along for the ride to help.

Hopefully Our Baby isn’t Ugly

It took us six months, but the Spin Sucks podcast is FINALLY here.

Well, not here, here. It doesn’t officially launch until June 12, but it wouldn’t be a Spin Sucks anything without involving our community.

And that involvement is a launch team to help us get ready before the world’s ears listen to it.

For everything we’ve done—from launching Spin Sucks the book to producing online courses—you have been there with us.

When people ask me the secret to our community success, I always say it’s because a) you’re awesome; and b) we always ask for, receive, and implement feedback.

It’s not always easy—sometimes you have to hear that your baby is ugly. But it always, always is better in the end.

That’s why we could use your help. Both to help us dress our baby so it’s not ugly and to tell the world about it.

Introducing the Spin Sucks Podcast Launch Team

Introducing the Spin Sucks podcast launch team.

On June 7, we are going to release the first three episodes of the Spin Sucks podcast, which are about 25 minutes in total.

They build on top of one another so you can listen to them all at once—or one at a time.

If you’re part of the launch team, you’ll receive them on the 7th and be part of the special club that gets to hear them first.

In return—and assuming you love what you hear—we’d love for you to subscribe and leave a rating and review.

Just like when you publish a book, the ratings and reviews are what tell the Apple powers-that-be that the podcast is worthy of including it in search.

They’re the air and water of a podcast and it won’t survive without either one.

If, however, you hate what you hear, do me a gigantic favor and send me a note about it. It’s not too late to change things and we always appreciate the feedback.

(But do be gentle…my baby and all.)

  • Love = subscribe, and rating and review
  • Hate = private note to me; we’ll let strangers be the haters publicly

Spin Sucks Podcast Launch Team Dates

Once the Spin Sucks podcast launches on June 12, we’d love your help on social media and we’ll even give you images and updates to use to make your life easy.

Here is an easy way to keep track of it all:

  • May 31: A detailed email from me will arrive in your inbox (if you join the team)
  • June 7: You will receive the first three episodes and we’ll ask you to subscribe, rate and review
  • June 12: Public launch
  • June 13 and beyond: Listen, share, and provide feedback; hang out in the Spin Sucks community to discuss topics in more detail and get help with the “homework” I give you in each episode

And that’s it! Pretty easy for you—and extraordinarily helpful for us.

If you’d like to join us, just sign up for the launch team here and we’ll do the rest.

And, in the meantime, you’ll be helping increase the percentage of women-hosted podcasts to more than one percent!

The comments are yours for questions.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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