There is something I love to do and it’s dream up big ideas.
Erika Heald and I were just laughing about this last night—if I ask to Zoom someone, out of the blue, and I provide them with a bunch of new ideas, they know I was just on a bike ride alone.
Seriously, exercise is one of the very best creative and idea generators.
Of course, I do have to be alone—when I ride with the boys, I don’t think about anything, other than keeping up with them.
So it’s not like I’m coming up with some grand new idea every day. More like a couple of times a month (which, when you look at it that way, is still a lot and probably drives my team crazy).
But there are a couple of ideas I’ve had for at least five years that keep getting pushed to the bottom of the list because, well, time.
That said, as I’ve slowly built a cracker jack team around here, my ideas are finally coming to fruition…including two I’m about to share with you.
But first, if you subscribe to Spin Sucks in your email, you already received these things a couple of weeks ago.
Because you’re special snowflakes.
If you don’t subscribe and you have FOMO (there are many things email subscribers get that never hit the blog or our social channels), you’d better get that done now!
And now, the goodies.
The PESO Model eBook
In 2014, when Spin Sucks was published, the world was introduced to the process we’ve used at Arment Dietrich for years.
(Okay, maybe not the world. We didn’t even hit the New York Times bestseller list. Perhaps it was more like 12,000 readers or so.)
Since then, we talk about the PESO model pretty consistently around here, but it’s come to my recent attention that, although we talk theoretically about it, it’s hard to implement if:
- You don’t totally understand how it all integrates;
- Your superiors think your enthusiasm for integration and results is actually lack of experience (hrumph!);
- You’re really good at one of the media types, but not at all four.
Well, I have good news!
The PESO Model: How to Integrate Earned and Owned Media helps you through all three of those issues…and more.
It’s an eBook that talks you through a new definition of public relations, how to integrate content marketing and media relations, and how to measure your results.
You can download it at the link above and be on your merry way.
Of course, if you still have trouble with one of the three bullet points above and need help, we are always willing to lend a hand.
