Spin Sucks launched in September, 2006 as a way to fight the perception many business leaders have about the PR industry.
Today it is one of the most engaged and educational blogs in the industry.
We’d love for you to be a part of it!
Spin Sucks Video Series
Be the exclusive sponsor of the monthly Spin Sucks Pro Video Series, which are marketing and communications themed content pieces tied to a weekly blog post, and/or specially produced videos featuring Gini Dietrich. They run every Wednesday throughout the year.
Sponsorship includes:
- A quick message read by the video host at the beginning of each video.
- A logo and link to your home page or landing page of choice on the YouTube channel.
- A logo and link to your home page or landing page of choice in the sidebar of Spin Sucks.
- A logo and call-to-action link at the end of the video itself.
- Social media mentions associated with video promotions.
- One interview of someone from your team each quarter.
- Gini Dietrich will host a webinar for your organization once during 2015.
- Gini Dietrich will write a blog post on Spin Sucks about your organization and its features and benefits.
Cost:
- $48,000 per year if paid in 12 increments of $4,000 each.
- $43,200 per year if paid in four quarterly increments of $10,800 each.
- $38,880 per year if paid in two six-month increments of $19,440 each.
- $35,000 per year if the full year is paid in full in advance.
Spin Sucks Pro Newsletter Sponsorship
Be the exclusive sponsor of the monthly Spin Sucks Pro Newsletter, which re-launches in Q1 of 2015 and will run once a month through the year.
Sponsorship includes:
- A monthly column, which serves as a tool to capture subscribers and leads.
- A logo and link to your home page or landing page of choice in the sidebar of Spin Sucks.
- A logo or ad on the bottom of every newsletter.
- Social media mentions associated with promotion of the newsletter.
- Gini Dietrich will host a webinar for your organization once during 2015.
- Gini Dietrich will write a blog post on Spin Sucks about your organization and its features and benefits.
Cost:
- $36,000 per year if paid in 12 increments of $3,000 each.
- $32,400 per year if paid in four quarterly increments of $8,100 each.
- $29,160 per year if paid in two six-month increments of $14,580 each.
- $26,244 per year if the full year is paid in full in advance.
Spin Sucks Podcast Premier Sponsorship
Become the premier sponsor of the monthly Spin Sucks Podcast, which launches in Q2 of 2015 and will run once a month throughout the year.
Sponsorship includes:
- A one minute message read by the podcast host in the middle of each podcast.
- A logo and link to your home page or landing page of choice on the podcast page.
- Mention and thanks for support in the monthly Spin Sucks Podcast announcement blog post on Spin Sucks.
- Social media mentions associated with Podcast Announcements.
- One five-minute interview on the podcast every six (6) months.
- Gini Dietrich will host a webinar for your organization once during 2015.
- Gini Dietrich will write a blog post on Spin Sucks about your organization and its features and benefits.
Cost:
- $22,500 per year if paid in 12 increments of $1,875 each.
- $20,250 per year if paid in four quarterly increments of $5,063 each.
- $18,225 per year if paid in two six-month increments of $9,113 each.
- $16,403 per year if the full year is paid in full in advance.
Spin Sucks Podcast Platinum Sponsorship
Become the platinum sponsor of the monthly Spin Sucks Podcast, which launches in Q2 of 2015 and will run once a month throughout the year.
Sponsorship includes:
- A 30 second message read by the podcast host at the end of each podcast.
- A logo and link to your home page or landing page of choice on the podcast page.
- Mention and thanks for support in the monthly Spin Sucks Podcast announcement blog post on Spin Sucks.
- Social media mentions associated with Podcast Announcements.
Cost:
- $5,000 per year, paid in full
Spin Sucks Podcast Gold Sponsorship
Become the gold sponsor of the monthly Spin Sucks Podcast, which launches in Q2 of 2015 and will run once a month throughout the year.
Sponsorship includes:
- A 15 second message read by the podcast host at the end of each podcast.
- A logo and link to your home page or landing page of choice on the podcast page.
- Mention and thanks for support in the monthly Spin Sucks Podcast announcement blog post on Spin Sucks.
- Social media mentions associated with Podcast Announcements.
Cost:
- $3,000 per year, paid in full
Spin Sucks Podcast Silver Sponsorship
Become the silver sponsor of the monthly Spin Sucks Podcast, which launches in Q2 of 2015 and will run once a month throughout the year.
Sponsorship includes:
- A company mention at the end of every podcast.
- A logo and link to your home page or landing page of choice on the podcast page.
- Mention and thanks for support in the monthly Spin Sucks Podcast announcement blog post on Spin Sucks.
- Social media mentions associated with Podcast Announcements.
Cost:
- $1,500 per year, paid in full
Spin Sucks Sponsored Content
Your company will be one of four sponsors of Spin Sucks blog posts, which run twice every day, Monday through Friday.
Sponsorship includes:
- You write one non-promotional blog post every month for Spin Sucks.
- Spin Sucks includes four mentions each year of your organization in the monthly newsletter.
- Gini Dietrich will host a webinar for you once during 2015.
- Gini Dietrich will write a blog post on Spin Sucks about your organization and its features and benefits.
Cost:
- $12,000 per year if paid in 12 increments of $1,000 each.
- $10,800 per year if paid in four quarterly increments of $2,700 each.
- $9,720 per year if paid in two six-month increments of $4,860 each.
- $8,750 per year if the full year is paid in full in advance.
Spin Sucks Author Q&A
Be the exclusive sponsor of the monthly Spin Sucks Author Q&A, which runs on the third Wednesday of every month.
Sponsorship includes:
- A few sentences about your latest tips or tools (non-promotional) at the bottom of every author Q&A blog post.
- A logo and link to your home page or landing page of choice in the sidebar of Spin Sucks.
- Social media mentions associated with promotion of the author Q&A.
Cost:
- $8,000 per year if paid in 12 increments of $667 each.
- $7,200 per year if paid in four quarterly increments of $1,800 each.
- $6,500 per year if paid in two six-month increments of $3,250 each.
- $6,300 per year if the full year is paid in full in advance.
Ad-Hoc Opportunities
As the leading provider of professional development for digital marketing and public relations professionals, Spin Sucks offers other opportunities.
The Gini Experience Cost: $10,000
Holding a training session, conference or meeting for your clients? Invite Gini to speak. She will present and answer questions for an hour in this unforgettable experience. In addition to the speaking fee, all expenses must be covered by the host.
The Gini Experience II Cost: $3,500
Gini Dietrich will prepare and present an exclusive webinar for you. Ideal for rewarding and/or training clients, prospects, or employees.
The Gini Experience III Cost: $1,000
Gini Dietrich will present a webinar for you based on other presentations she has given. This content will not be exclusive.
Sponsored Post Cost: $1,000
Posts are 700-1,500 words on most topics related to digital marketing. They must be informative, not promotional and Spin Sucks reserves the right to edit or reject a post for any reason.
We want to help you generate more qualified leads and grow your business. Are you ready to come along for the ride?
About Spin Sucks
We understand the challenges of competition and how important—and tough—it is for brands to show they are different from their competitors.
There is still a big industry disconnect between integration and its value to PR and marketing. Many organizations want to send news releases and not think about how that might extend to other areas of the business. They miss the huge opportunities to extend their earned media efforts through other marketing and communications avenues.
Spin Sucks teaches thousands of monthly visitors how to integrate PR and marketing, while doing things the right way—with integrity and honesty.
With nearly 35,000 individual visitors per month, most of whom return to the site again and again, Spin Sucks can offer you access to one of the most engaged audiences in the PR blogosphere today.
More than engaged, this audience consists of decision-makers. These are marketers, communications professionals, entrepreneurs, and others:
- 86% are communicators or marketers.
- 48% identify as founders/owners/CEO/Partner in
their firms. - 20% identify as general marketing, social media marketing, or related title.
- 20% are freelance writers.
- 6% identified themselves as CCO, COO and other similar titles.
- 6% held various other titles.
We educate and we inform. We like to provide our readers, our colleagues, and our friends with valuable resources.
More than Opinion: Education
The primary purpose of Spin Sucks is to educate. Through free webinars, two daily blog posts with authoritative guest bloggers, podcasts, videos, and more, the staff of Spin Sucks seeks to provide a vibrant learning experience for any visitor to the blog.
The Crazies
There are a group of people who are active participants on Spin Sucks. Called the Crazies, they account for hundreds of social shares per day and dozens, sometimes hundreds, of comments on posts. Their engaging conversations are a cornerstone of Spin Sucks, and a key component to the learning environment.
Voice
This is no stuffy blog filled with public relations lingo and marketing speak. It is plain-talk. Direct. To the point. And a lot of fun. Between the serious conversations are plenty of good-natured ribbing that keeps readers engaged and returning day after day.
The Accolades
We like to call Spin Sucks the most read public relations blog in the world.
However, that doesn’t come from us. Companies such as Cision, Inky Bee, Business Insider, and others have commented on the reach and the value of Spin Sucks to the marketing community.
We love the accolades and work hard to prove they are well placed.