Happy New Year!
I hope you all had a restful, relaxing, and fun holiday season.
And that your brain is refreshed and you have renewed energy to kick this new year—and new decade—in the butt!
To help you do that, we are ready to launch the Spin Sucks 30-Day Communications Challenge with you.
Are you ready? Have you signed up yet?
If not, this article is for you.
When a Google Doc Becomes a Book
Exactly three years ago, we launched the 30-Day Communications Challenge in an effort to help you jumpstart your year.
We had 502 people participate and we were able to start using Slack as a private place to have business conversations.
It rocked!
It was so well received and so well done by those who participated, we have worked on it, side-by-side, with you every year since.
And, in true Spin Sucks fashion, we take it up a notch every year.
In 2018, when we launched The Communicator’s Playbook (which was really just a Google doc formatted by headlines and subheads), it was with the idea of helping participants do the work, stay up on the homework, and work at their own pace (if they were so inclined).
We’ve found that most people dropped off around the middle of the month so we wanted to provide a resource that would prevent that from happening every year.
And an eBook we created…and then some.
In its third version, The Communicator’s Playbook, is complete with videos, step-by-step instruction, the Spin Sucks community, tutorials from Agility PR Solutions, and more.
The Communicator’s Playbook
The Communicator’s Playbook: A Step-by-Step Process for Implementing an Integrated PESO Model Program is a beast of a book.
In fact, that’s what I refer to it as internally.
“Has the beast been updated?”
“What else do we need to add to the beast?”
“Is the beast ready for my review?”
IT IS A BEAST!
And it’s the only thing you will need to get your 2020 communications plan down on paper.
Once you are finished reading the book—and doing the homework—you will have a fully executable plan that will help you kick serious butt this year.
Here is what you can expect in The Communicator’s Playbook, should you accept our challenge…
Section One: Business Planning
- Define Your Brand Values
- The Organization’s Passion and Niche
- What Does Success Look Like?
- Built to Succeed
- The Next Three Years
- Your 2018 Plan Benchmarks
- Define Your Mission
- Vision
- Define Your Brand Voice
- Determine Your Brand Qualifiers
- Draft Brand Personas
- Complete a SWOT Analysis
- Create SMARTER Goals
- Rocks
- Issues List
Section Two: PESO Model Planning
- Review of the PESO Model
- Start with Owned
- Create Your Content Plan
- Research Your Content Plan
- Integrate Owned and Earned Media
- Customizing Your Media Pitches
- Social Media Channels
- Social Media Schedule
- Paid Social Plan
- Facebook Ad Deep Dive
- Content Amplification
- Authority Ties it All Together
Section Three: Measurement
- Measuring PESO Model Effectiveness
- Plan-on-a-Page
- Present Your Plan
The Choice is Yours
We officially begin the challenge today, but you can buy the book any ol’ time you like.
For a mere $30, you can create the finest communications plan in the history of your career (until next year when we take it up another notch).
Or, if you prefer to go it alone, you can join the free 30-Day Communications Challenge.
It is a daily email with homework and writing prompts to help you get your thoughts on paper.
If it were me, I’d spend $30 on The Communicator’s Playbook so I could work at my own pace and get the extra help.
But I’m also biased because it’s our beast of a book and I know all of the amazing things that are included in it.
The choice is yours: the free daily email challenge or the beast of a book that includes videos and instruction.
Either way, we hope to see you on this journey and look forward to working with everyone who is participating for the next 30 days!
Do you want to learn how to implement the PESO model to achieve unparalleled communications results? You can watch our FREE masterclass by clicking the button below.
