I’m looking at a blank screen this morning, wondering what I’m going to write about today. It’s 6:06 am and inspiration hasn’t hit yet. This is unusual.

You see, what I really want to write about, what I really want to get out of my system, is how embarrassed I am at the uproar caused by Danny Brown and me having to change the title of our BlogWorld session. The uproar that continued well after the conference ended.

But I am over the conference. I don’t want to talk about it anymore, no matter how insane it’s making me not to put it in writing (or maybe I’ll write it and it’ll just sit in my drafts folder forever). It’s one of those things I just need to put behind me.

I could write about the Twitter follow button that is now available, but that’s not very engaging. Sure, it’s newsworthy and you should definitely go check it out. But it won’t make you say, “Oh! I want to leave a comment right this second.”

I could write about how hard it is to launch an ecommerce site (cough, Spin Sucks Pro, cough). Harder than even I expected. But that’s so consuming my time right now that I want an escape.

I could write about PR and ethics in the battle to obtain data from location-based users. But I’m just not feeling it today.

Nothing has inspired me today; none of the usual suspects. I’ve checked out my favorite, Harvard Business Review. I’ve read my top 10 favorite bloggers. I’ve thumbed through a few of the galley copy books I have sitting here on my desk.

I guess I’ll write about nothing. Because inspiration still hasn’t hit. I think I’ll go ride my bike.

While I’m gone, perhaps you can help. Where do you go for inspiration? What would you like to see covered here in the coming days and weeks? How lame is this blog post (very)??

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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