Last May, Roger Friedensen and I were sitting on the porch of the Grove Park Inn in Asheville, N.C. talking about how nice it would be to write a book together.
At the time I told him I had an idea and to let me get some things organized and get back to him.
Well, it was nearly a year in the making and the book includes more than the two of us – 32 people, in fact. But it’s here! It’s finally here!
“Dear CEO: Letters to the C-Suite from Experts on Vision, Culture, Community, and Integration” is a book of one-page letters from experts on marketing, communication, customer experience, and business coaching.
It is written with the c-suite leaders in mind so, if that’s not you, perhaps you can buy it as a gift. Or maybe you’d like to read it so you can prepare yourself for a career promotion.
If that is you, we think you’ll find quite a bit of valuable information that will help you think beyond your area of expertise and push your team past their limits.
The authors include:
- Gini Dietrich
- Danny Brown
- Scott Smith
- Laura Scholz
- Roger Friedensen
- Nat Slavin
- Stephanie Krol
- Andy Donovan
- Abbie Fink
- Nancy Lyons
- Elizabeth Sosnow
- Nancy Myrland
- Ben Wheatley
- Shonali Burke
- Anna Barcelos
- Jan Beery
- Marijean Jaggers
- Mark Schaefer
- Jon Buscall
- Indra Gardiner
- Carol Roth
- Martin Waxman
- Lisa Gerber
- Beth Harte
- Bob Reed
- Mark McNeely
- Tom Garrity
- Kellye Crane
- Justin Goldsborough
- Heather Whaling
- Maureen Blandford
- Sharon Cain
The book is $40, but each of the authors also are doing some giveaways and contests. So if you want the book, I mean really want it, get in the good graces with one (or all) of them! You can follow #DearCEO on Twitter for more information.
Or just go to the marketplace (yep, up there in the upper right-hand corner of Spin Sucks) and buy it there.
I can say this because I only wrote the introduction letter: I’m very pleased with how it turned out. The advice is solid, the writing is great, and the ideas are fantastic. I hope you enjoy it as much as I did!