I’ve been reading a lot recently about skunkworks teams and why they don’t work. If you aren’t familiar, according to Wikipedia, “skunkworks is used to describe a group within an organization given a high degree of autonomy and unhampered by bureaucracy, tasked with working on advanced or secret projects.” In other words, it’s a formal group of people who work solely on innovation – coming up with new ideas, products, and services.

How many of you work in a company that has a skunkworks team? How many of you own businesses with a skunkworks team? I’m actually curious enough that I think a poll is a good idea. Yes or no…does your company have a skunkworks team?

[poll id=”4″]

I’m going to wait for the results to finish the rest of this blog post. If the results are what I think they’ll be, I have a very interesting theory that could give companies a fourth option for empowering ALL employees to become part of the skunkworks team without having to form something special. If I’m wrong, well…I’ll report back after you take the poll. So take the poll!

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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