In March of 2015, I had a meeting that changed my business life forever…and for good.
My friend Danny Iny, who I’d met online in the very early, early days, but had never met in person, was going to be in Chicago.
He invited me to join him and his mastermind group for lunch on that Saturday.
I did not want to go.
I’d been at Social Media Marketing World the five previous days, and I was exhausted.
Plus, Mr. D had been single parenting it while I was in San Diego and I felt badly asking him to do one more day without me.
But it was Danny and I also felt badly turning down his kind offer.
So I went.
And it changed my life.
But It Also Made Me Cry
The intent was for me to be there for a couple of hours to talk about how PR can help internet marketers build their organizations.
It turned out to be a hot seat discussion on why Spin Sucks wasn’t making any money.
I gave my usual excuses:
- We’re a blog and I have a business with Arment Dietrich
- We tried in 2011 with Spin Sucks Pro and it flopped…enormously
- I wasn’t comfortable asking our community to buy from us
- I’d written two books and couldn’t even make the New York Times bestseller list
- Blah
- Blah
- And…oh yeah, blah
I got skewered.
The likes of Adam Franklin, Jeff Bullas, and Sophie Lizard were sitting in that room and they eviscerated me.
In a kind and caring way, but they made me cry.
A lot.
Afterwards, so no one knew how upset I was (I was also exhausted so that played into my tears).
Then I Put On My Big Girl Pants
That was in March.
In April—yes, just one month later—we launched the very first mastermind group (which is still going strong today, and one of my most favorite things to do).
Then we spent the summer preparing to launch our first online course, which you now know as The Modern Blogging Masterclass.
We went from $0 to a real business almost overnight.
Sure, we had 10 years of building community. We had already worked really hard on trust and value. And you were willing to work with us at this next level—thank you!
This year we have a crazy aggressive goal, and that’s all due to the strategic help Danny has provided in the nearly two years I’ve been working with him.
I tell you all of this because I want to share Danny with you.
Actually, I take that back. I don’t really want to share Danny with you. I’m scared to give you ALL of my secrets.
But he kind of has offered me a great deal, which I hate to keep to myself.
He has an updated version of his book, Teach and Grow Rich, of which I wrote the foreword (and look! My name is on the cover!).
And who doesn’t want more of me?!?
(Groan. I’ve definitely been around Laura Petrolino too long.)
He is offering the book to you for free.
FREE!
But only for five days, so if you want a copy—and you think you’ll read it—download it now.
Teach and Grow Rich
It’s definitely not for everyone.
If you’re happy in your job and have no desire to go out on your own, this book will not do you any good.
If you have a business, but think intellectual property can’t be productized, forget about it.
And if you love working for the man and don’t have aspirations to control your own destiny, do not read this book.
(All Arment Dietrich and Spin Sucks team members are exempt from this.)
But if you want to learn how to create, sell, and scale an online course, this book is for you.
You will learn:
- How to take advantage of your unique strengths, passions, and expertise to build an online course (or courses).
- A step-by-step process for finding a specific idea for your online course, even if you have zero clue what you want to do.
- The secret to validating your course idea before you invest any of your time, money, and energy building it.
This is the same process Danny taught me and, I promise you, it works.
So there you have it.
Let me know how motivated you are after you read it. I promise it’s going to be crazy level motivation.
Go forth and prosper.
