Kevin Gardner

How Technology Can Improve Business Efficiency

By: Kevin Gardner | February 25, 2019 | 
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How technology can improve business efficiency

Business efficiency is something all entrepreneurs should keep top of mind.

Thanks to many advancements, technology has become an integral part of our daily lives.

And no matter your age or profession, technology makes its presence known.

It’s most prominent in sectors driven by communication, growth, and most importantly, productivity.

There are all kinds of businesses which fall under that umbrella.

Through the use of technology, businesses can enhance their communication, develop optimal processes, and improve overall efficiency.

To help you understand the effectiveness of technology in business operations, I’ll present a few examples.

You’ll soon understand just how crucial technology has become to the success of a business.

Effective Communication Between Business and Customers

Communication is key to the success of any collaborative process, especially when it involves a large number of people.

So it should come as no surprise that by utilizing technology for business communication, relevant entities can ensure smoother operations.

And growth doesn’t only come in the form of faster activity, but also in overall revenue.

By using software tools such as a customer relationship management (CRM) system, you can forge more meaningful relationships with customers.

While that profoundness can certainly give you bragging rights at customer service conferences,  it also translates to effective sales and revenue generation.

A CRM allows you to prioritize leads by response rate, schedule appointments with prospects, and make timely follow-ups.

And it also gives you the opportunity to monitor potential and existing customer communications more effectively.

This, in turn, leads to higher revenue, a significant cut to the duration of pre-sale communication, and happier customers.

Streamline Operations Throughout Your Organization

Technology’s influence on communication doesn’t end at your relationship with customers but extends to efficient processes throughout your organization.

By using software such as project management or internal portal systems, your employees can communicate with each other effectively.

This prevents communication gaps between departments, allows for timely action on initiatives, and also improves interdepartmental trust.

These technologies ensure your employees no longer have to wait for information to come from other departments.

Instead, relevant personnel can access the information as they need it.

You can also hold weekly or monthly virtual meetings simultaneously through multiple offices without having to worry about logistics.

This can prevent information delays and lead to everyone being on the same page.

These benefits let you cut back on processing times for interdepartmental communication, and allow for a rapid exchange of ideas.

As a result, you get employees who, instead of experiencing frustration with processing delays, have everything right at their fingertips.

Overall, technology ensures your organization works with the mind of a single unit, that has the efficacy of a hundred minds behind it.

And this efficiency in internal communications helps drive growth.

Make Your Customer Outreach More Effective

Apart from working on the communication front, technology has also begun opening doors to avenues that weren’t conceivable before.

These options include automation through technologies like artificial intelligence (AI) and big data processing.

By integrating AI and customer data processing, you can achieve success in a number of sectors for your business.

And this is one reason why companies have been working to protect customer data as much as possible.

Unless you’ve been living under a rock, you’ve heard about the Facebook scandal involving Cambridge Analytica.

To say the mishandling of customer data by Facebook was a big deal is an understatement.

And while it raised questions about the way we share information on the internet, it also sheds light on a very significant development—data is the gold of the future.

For instance, let’s take marketing, which is open to testing and using new technologies.  It’s a sector known as being one which most effectively utilizes these technologies at the moment.

By utilizing big data processing and AI-powered systems, you can use assessment and prediction tools based on customer data.

These methods use historical actions to predict future behavior, and can be very effective at focusing your marketing goals.

The Power of Big Data and AI

The power of big data processing allows you to handle large sets of data from your customers in a timely manner.

Whereas, the use of an AI-powered system gives you the capability to analyze data on a micro-level.

This means the same set of data which once took ages to process can now be analyzed in a number of hours.

And not only that, but it provides you with an in-depth analysis of various outcomes.

For instance, they let you predict the costs of marketing compared to the revenue you may potentially generate from it.

In addition to that, they also let you target the most beneficial market segment (through online ads and programs).

But in their most advanced cases, they give you the power to predict how your customers will behave.

And by knowing what interests your customers, you can shape your marketing towards your most bankable offerings.

Or you can test a product or service’s viability in a simulated scenario without having to burn through your budget doing it.

This ensures you have a way to mitigate risks, a deeper understanding of customer behavior, and a clear direction for your organization.

Technology Can Help You Step into the Future

It may sound cliché, but it is definitely true. Technology is the future for everything.

While some organizations are apprehensive about radically altering their operations, doing so may be beneficial in the long run.

By going down all the avenues, you can assess the possibilities of adopting technology which will be most beneficial to your organization.

Then take it step-by-step, and lead your business into an age of efficiency.

Photo by Patrick Lindenberg on Unsplash

About Kevin Gardner


Kevin Gardner graduated with a BS in Computer Science and an MBA from UCLA. He works as a business consultant for InnovateBTS where he helps companies integrate technology to improve performance. He shares his knowledge and expertise not only with his clients but with his fellow bloggers and readers.