Gini Dietrich

AMA: A Q&A With the Spin Sucks Intern

By: Gini Dietrich | February 19, 2021 | 
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On this week's AMA, Gini Dietrich is joined by the Spin Sucks intern, who takes questions from readers. See what she has to say about all of her favorite things... Read More
Gini Dietrich

The Best Tips for Lead Generation For an Agency (or For Your Clients)

By: Gini Dietrich | February 18, 2021 | 
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The question, "How do you do lead generation for your agency right now?" is a topic that keeps emerging—and Gini Dietrich has answers for you... Read More
Gini Dietrich

Handle Trolls and Bad Actors with Updated Social Media Moderation

By: Gini Dietrich | February 16, 2021 | 
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When creating your social media moderation policy, Gini Dietrich says there are different levels to take into account and there are policy nuances and context to attend to... Read More
Rhonda Basler

What You Need to Know About Direct Mail Marketing In the Digital Age

By: Rhonda Basler | February 15, 2021 | 
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With all the digital marketing channels now available, direct mail has fallen out of favor with marketers, which Rhonda Basler says is an unfortunate turn of events for brands. ... Read More
Gini Dietrich

AMA: How Do I Inform Research and Strategy Without Access to Data?

By: Gini Dietrich | February 12, 2021 | 
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On this week's Spin Sucks AMA, Gini Dietrich answers the question, "What are the best free sources to use to inform research and strategy?" There are some ancillary questions around that one that she also answers. Watch/read on... Read More
Gini Dietrich

How Communicators Can Manage the Weaponization of Misinformation

By: Gini Dietrich | February 11, 2021 | 
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What is one to do when the weaponization is used against our organizations and, as communicators, we have to pick up the pieces? Gini Dietrich explores risk preparedness and what it means... Read More
Gini Dietrich

Content Marketing to Continue Explosive Growth In 2021

By: Gini Dietrich | February 9, 2021 | 
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Gini Dietrich digs into the findings of the B2C Content Marketing report from CMI and what it means for you if you’re into content marketing this year... Read More
Drew McLellan

Five Ways to Prep Your Agency for Sale

By: Drew McLellan | February 8, 2021 | 
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If you’re an agency owner, you’ve probably thought about selling your agency at some point. Drew McLellan provides five tips to help prep it for sale... Read More
Gini Dietrich

AMA: How Has COVID Changed, Well, Everything?

By: Gini Dietrich | February 5, 2021 | 
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On this week's AMA, Gini Dietrich does a rapid-fire answer of several COVID-related questions—all while creating bouncy waves in her hair... Read More
Gini Dietrich

The Differences Between Corporate and Personal Thought Leadership

By: Gini Dietrich | February 4, 2021 | 
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With some caveats, thought leadership is important in today's communications programs. Gini Dietrich shows you how to execute a program flawlessly... Read More