Gini Dietrich

Gin and Topics: How to Avoid Sharks

By: Gini Dietrich | July 10, 2015 | 
After a week off for the holiday, Gin and Topics is back with a fun episode of dancing, singing, Cookie Monster, hidden cats, and how to avoid sharks... Read More
Brian Burkhart

Unintentional Spin, Titles, and American Ninja Warrior

By: Brian Burkhart | July 9, 2015 | 
As it turns out, business titles are a form of unintentional spin. Brian Burkhart explains why your title might be akin to calling yourself a ninja... Read More
Gini Dietrich

Slack: A Communication Tool Every Team Should Use

By: Gini Dietrich | July 9, 2015 | 
A fairly new tool called Slack has come onto the scene like a whirlwind and is here to stay. It will change the way you communicate and get work done... Read More
Andy Preisler

Eighteen Tricks to Save Time and Money On Content Marketing

By: Andy Preisler | July 8, 2015 | 
It's not easy to produce content day-after-day, month-after-month, but Andy Preisler has 18 tricks to help you save time and money on content marketing... Read More
Gini Dietrich

Agency Leads Must Absolutely Use Twitter

By: Gini Dietrich | July 8, 2015 | 
An article in a marketing magazine in Canada quotes an agency lead saying PR pros should not use Twitter because our jobs are to do client work. Mic. Drop... Read More
Robby Brumberg

How Communicators Can Help Their Favorite Charities

By: Robby Brumberg | July 7, 2015 | 
As a communicator, you may think you have nothing to offer charities, particularly in a crisis situation. Robby Brumberg dispels that myth with a few ideas... Read More
Gini Dietrich

Google News Lab, Algorithms, and Content Creation

By: Gini Dietrich | July 7, 2015 | 
In a world of computer-generated news stories, our content creation may be affected by robots. With the launch of Google News Lab, it may be here very soon... Read More
Karol Król

Have You Lost Your Passion for Freelancing?

By: Karol Król | July 6, 2015 | 
Freelancing isn't an easy gig. Sure you control your own destiny and they sky is the limit when it comes to making money, but it's hard to stay motivated... Read More
Laura Petrolino

The Minimalist Approach to Brand Storytelling

By: Laura Petrolino | July 6, 2015 | 
Brand storytelling is about telling a story that resonates with your consumer. Laura Petrolino explains how to use a minimalist approach to allow them to be part of your story. ... Read More